25 Incredible Marketing Statistics You Should Know for 2018

New marketing strategies seem to change drastically every year as new platforms rise in popularity. When these marketing patterns are studied at a larger scale, it makes it easier for businesses to determine what your target audience wants, which strategies work best, and which marketing tools are the most effective in earning more conversions. To give you a more detailed picture at the current marketing environment, here are 25 interesting marketing statistics for you to study and keep in mind:

More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google)

More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google)

19% of people use Siri at least daily. (HubSpot)

60% of smartphone users who use voice search have begun using it within the past year, with 41% of survey respondents having only begun to use voice search in the past six months. (Search Engine Land)

43% of mobile voice search users do so because they say it is quicker than going on a website or using an app. (Statista)

51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Google)

26% of consumers start mobile research with a branded app. (Smart Insights)

48% of consumers start mobile research with a search engine. (Smart Insights)

B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads. (Pepper Global)

67% of B2B marketers say they see at least a 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more. (Demand Gen Report)

Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating. (Autopilot)

More than 60% of marketers use mass email blasts to stay in touch with customers, however, only 13% are using automation software. (Autopilot)

Marketing technology spend is now higher than advertising spend for companies. (Gartner)

64% of marketers say they saw the benefits of using marketing automation within the first six months of its implementation. (Regalix)

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (Demand Gen Report)

Nearly 70% of businesses are using a marketing automation platform or are currently implementing one. (Aberdeen)

37% of marketers state that budget constraints hinder them from conducting an efficient marketing automation strategy. (Pepper Global)

42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation. (BrightTALK)

59% of marketers rely on total lead volume as a top metric. (BrightTALK)

Marketers that calculate ROI are 1.6 times more likely to receive higher budgets. (HubSpot)

72% of organizations that calculate ROI say their marketing strategy is effective. (HubSpot)

91% of people say ads are more intrusive today than two years ago. (HubSpot)

When it comes to paid social media ads, the overwhelming majority use Facebook ads (84%), followed by Google ads (41%) and LinkedIn ads (18%). (Social Media Examiner)

70% of people dislike mobile ads. (HubSpot)

Mobile ad blocking has increased 90% year-over-year. (HubSpot)

To start improving your marketing strategies today, invest in advanced call tracking. This marketing technology integrates with your existing applications to grow your business from the ground up. Take full advantage of call tracking by signing up today for a free live demo of the platform.

All marketing statistics were provided by HubSpot.

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