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5 Mistakes New Businesses Make in Phone Marketing
January 30, 2017
Some of these mistakes have even been employed by seasoned companies, let alone new businesses! To make the most out of your phone marketing strategies, avoid these top five marketing failures at all costs!
Phone Marketing Mistake #1: Pushing Rather Than Pulling
This is where the Golden Rule comes in: do unto others as you’d want them to do unto you. Do you like it when someone pushes you to do something when you’re not ready? The same concept applies to your customers. Many new businesses make the huge mistake of pushing their prospective leads by bombarding them with unsolicited texts and calls when they are simply not ready.
Instead, try pulling them in by using paid search ads, pay-per-click ads, subscriber incentives, and even offline marketing techniques. On each of these marketing outlets, attach a vanity number to track their individual performances. Online marketing techniques should come with click-to-call options to make customer support even more convenient and available for consumers. 70% of 3000 mobile users have used click-to-call and 61% of whom found this feature to be “Extremely/Very Important.” Don’t miss out on this marketing opportunity!
After a new business makes a sale, nurturing follow-ups seem to be a rarity. Don’t commit the same mistake! Studies show that getting new customers is 5 to 10 times more expensive than inquiring existing ones. To top it off, existing customers spend 67% more on average than new customers! It’s completely worth it to maintain a solid relationship with your converted leads.
One great way to do that is to engage them through SMS automations. Researchers found that out of all other customer communication channels, the highest rated contact method is texting. Texting earned a whopping score of 90/100, as opposed to 77/100 for calls and 66/100 for social media customer support. Text messaging has a 98% open rate, a 45% response rate, and 90% of all texts are read in under 3 minutes. If you haven’t employed text messages in your relationship marketing campaigns yet, now is the time to do it. Be careful, though! Only text those who give you permission and always give customers the option to opt out at all times.
Phone Marketing Mistake #3: Not Collecting and Applying Enough Data
The most effective phone marketing techniques are intentional about targeting the right user demographics. To get the best idea of who you’re currently reaching and how to target the most profitable demographics in your field, invest in a call platform with advanced reporting capabilities. Phonexa’s Call Analytics, for example, reports in real-time the location of the caller, the first and last name of the caller, which marketing campaign prompted the call, and more. Having these reliable data will boost your marketing efforts exponentially.
Phone Marketing Mistake #4: Building an Uncommunicative App
In the mobile age, building an app is like every new company’s rite of passage. Having an app is almost a must, but many companies fail to fully optimize their apps based on user preferences.
Think of it this way: if 83% of customers need some level of customer support in order to complete an online purchase, how much more support would they need to complete a purchase on an app? From our observation, one of the most lacking fundamentals on mobile apps is the lack of customer support.
Include click-to-call and other communication opportunities for your customers to connect with you. This will set you apart from hundreds of other apps and earn you an unbeatable reputation for customer service!
The minute a company ignores its customers’ feature requests, it begins to die a slow death.
Call platforms are evolving, offering companies and consumers seemingly endless features to fulfill all their communicative needs. Rather than using multiple call channels to get the jobs done, employ one comprehensive call platform that has all the latest and greatest features on the market!
Phonexa is an all-inclusive, fully integrated call logic platform that equips companies with the latest phone technology. With us on your side, you’ll never have to worry about a feature request ever again. Request a demo and see for yourself!