B2B Call Tracking: How It Helps

Armen Karaoghlanian

4 minute read

Call tracking is a subject we are enthusiastic about. We’ve written about it in the past, focusing on how utilizing the feature can grow your business. The main reason is that call tracking has a direct impact on your business.

That’s something all marketers want to hear!

Call tracking is one of the most significant innovations for B2B organizations. The technology allows businesses to track the origin of their leads and provides a clear picture of the path they take before conversion. Call tracking can help you to learn, track, and refine the performance of your online marketing campaigns.

How can B2B firms use call tracking?

Before we address this question, let’s look at some facts about B2B marketing.

Facts About B2B Marketing

B2B businesses face many challenges. However, one of the biggest challenges is how to generate leads that convert. According to a HubSpot survey, 61% of marketers said that generating leads was one of their biggest marketing challenges.

One of the surprising facts about B2B marketing is that not many marketers track their inbound call leads.

63% of B2B online leads who ask for business or product information won’t purchase for at least 3 months. However, a lot can change when you integrate phone calls into your marketing. Integrating phone calls into your online marketing helps to improve your return on investment (ROI). Phone call tracking solutions solve some of the biggest challenges B2B marketers encounter.

How Does Call Tracking Really Work?

If you can imagine for a second that you have been faced with an amazing advertising opportunity. In a major city, your company can place a banner ad in a prime location.

So, naturally, you jump on this opportunity, advertising your ad with your contact information and a phone number. In addition to this, however, you have many other campaigns in many other locations in many other mediums.

So, how do you know which of these marketing efforts is working the best?

In short, you can’t know without utilizing a call platform. You are left with a major blind spot because you can’t track your calls in the same way you do your clicks.

Phonexa’s Call Logic platform with call tracking allows for in-depth insight into your marketing efforts. Phonexa will assign you a dedicated phone number that can be used for your campaigns. This will provide you with valuable information, so you can see which marketing campaign was responsible for your calls.

That’s why call analytics and call tracking should be a major part of your marketing efforts; without it, you’re really only doing half the job because you are missing key information.

What Is the Major Benefit of Integrating Call Tracking?

This should be a no-brainer. B2B call tracking provides you with knowledge.

If you know which of your marketing efforts are working, you can focus on them more heavily. You can increase your spending while decreasing your spending on the ones that are underperforming. You’re in control because by identifying successful marketing campaigns, you have access to the information that can help you strategize more carefully. This data also means you can better optimize your website and marketing campaigns.

This data makes it possible to further optimize your website with words and phrases that your customers are familiar with and create resources to educate prospects about your business.

Call tracking provides important data that can help you know the performance of your marketing campaigns. Considering all this, it’s clear why B2B firms should integrate call tracking in their marketing strategy.

Other Benefits of Call Tracking in B2B Marketing

Here are some more reasons of why B2B firms need call tracking:

• Leads who call a business convert faster. This is due to the preference for human-to-human interaction.
• Call tracking will help you understand the performance of your marketing and, therefore, allocate resources properly
• Lead data is essential in tracking their journey and experiences. Google Analytics allows you to see the origin of leads but call tracking tools provide more in-depth analysis.
• A reliable call tracking software has customizable features that will help you achieve various goals. Examples of the features include CRM integration, progress reporting, live calls, safe customer logins, call recording, etc.
• Call tracking can help B2B businesses tap into the growing trend of smartphone searches, which often end up in phone calls.

Why Should You Use Call Tracking for Your B2B Businesses?

Do your marketing and sales teams need call tracking to improve their performance?

Absolutely yes!

B2B marketers often struggle with figuring out where their marketing efforts are paying off. This can be addressed by call tracking. The technology enables marketers to determine the origin of their inbound calls. Call tracking can also help to figure out the campaign channels that deserve more focus and investment than others.

Also, the quality of leads is a big deal in marketing. It doesn’t make sense to have thousands of low-quality leads that will burn your marketing budget but not convert. Call tracking can help marketers vet lead quality by analyzing call duration.

Call tracking is also helpful for B2B businesses that need to use unique tracking numbers. The system can be used to track other conversion metrics such as downloads, forms filled, new subscriptions, or sales.

Request a Demo

Phonexa provides you with the appropriate tools so you can make adjustments to the way you do business and continue being successful. If you have continuous insight about your customers, you can use that information to accelerate growth.

We can show you how Phonexa can help your business grow with call tracking! Schedule a consultation and receive an inside look at the way B2B call tracking works.