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Sales are one of the toughest and most critical departments in every company. If you have a solid sales team, you can get by with just about anything.
Take Apple, for example. It’s true that the iPhone has completely changed the digital marketing and mobile industry, but every new product that has recently been released has not been particularly revolutionary. There are minor changes between the iPhone 6s and iPhone 7, not to mention, the double release of the iPhone 8 and iPhone X.
The sales strategy behind these products ensured that the products will be sold as objects of desire, regardless of whether they are revolutionary or not.
As shown by the Apple iPhone example above, the sales process is critical to the overall success of your various campaigns. The solution, then, is to invest in technology that will boost your sales and help you optimize your online and offline campaigns.
If you’re looking for such technology, you’ve come to the right place. In this article, we’ll explain how call tracking can take your current sales model and kick it into high gear. First, we’re going to talk about what call tracking is.
What is Call Tracking Software?
As the name suggests, call tracking is a software that’s built to track your calls and give you important metrics on the details of your campaigns.
Of course, that’s the watered down explanation of a modern call tracking software. You can integrate any cloud-based call tracking software with your existing campaigns and sales process to get the full insight into your customer journey.
Call tracking is more than just a way to get caller details; when utilized for its intended purposes, call tracking can enhance your customer service and increase your retention levels.
Call Tracking Personalizes the Customer Experience
Any experienced sales associate would know that personalization is key when it comes to enhancing the customer experience. People respond more than they receive special treatment, even if it is as simple as being addressed by name.
This is why emails that personalize the recipients’ names earn more open rates than mass-sent emails. This concept of personalization is also applicable to the bystander effect; the phenomenon when individuals choose to ignore something that would otherwise stop them in their tracks, simply because other people are also ignoring the situation.
To break the bystander effect, people have to be called out by name or pointed out individually. Personalization works because we’re wired to respond when we’re called out specifically.
Call tracking takes advantage of this by giving your sales representative the caller’s first and last name and purchase history when the call is answered.
Moreover, it goes as far as to offer multi-lingual speaking options with the interactive voice response system (IVR) based on your caller demographics. These detailed features will separate you from the competition and take your calls to the next level.
Call Tracking Lets You Know What Works and What Doesn’t
In addition to personalizing your calls, call tracking boosts your sales by giving you detailed campaign analytics. You’ll never have to guess again. Instead, you’ll be making data-informed decisions on the go because of the real-time reports you’ll receive from call tracking.
Any modern business would employ multiple marketing campaigns at once, whether that means online or offline advertisements. With this many marketing channels to keep track of, you need a comprehensive tracking system that can properly attribute your ROI without giving you unnecessary headaches.
Call tracking lets you know how well each of your marketing advertisements performed so that you can make the appropriate changes to your campaigns.
To test out the best call tracking software that modern cloud technology has to offer, schedule a consultation. Phonexa’s advanced call tracking was built to fit into any size company for just about any industry. Our products are scalable, affordable, and absolutely powerful.