If you’ve been thinking that your business could benefit from email marketing software, you’re probably correct. Here are just a few statistics about the popularity of email in business: 86% of professionals name email as their favorite mode of communication. There are roughly 3.8 billion email accounts worldwide. An estimated 281 billion consumer and business emails are sent every day. There’s little doubt that having a robust email marketing strategy is critical—and in order to handle that, you’ll need to utilize email marketing software. There are a wide variety of email marketing tools available. It’s important to know the capabilities of each platform to understand how the right one can help your business. How You Can Use Email Marketing Software 1. Automate Your Emails The ability to turn the time-consuming process of collecting email addresses, organizing lists, composing messages, and managing other tasks over to an automated system is an exceptionally popular feature of any email marketing platform. After you determine the content of your email campaign, automation makes it easy to schedule and configure your emails so they reach the right people at the right time. 2. Collect Analytical Data In addition to doing the heavy lifting by automating tedious activities, email marketing software can also provide you with valuable campaign analytics. This campaign data is collected and organized by the software platform and can give you insight into exactly how your latest campaign is performing. 3. Personalize for Customer Loyalty Email marketing software can help you improve your relationship with customers in a big way. By using the automation features, you can customize emails to your subscribers based off their name, where they live, or previous interactions they have had with you. If you utilize a platform with dependable deliverability, you can also ensure that your emails are landing in every inbox. With these features, you can be better connected to your recipients. 4. Measure Your ROI With all the available data and the capabilities of an email marketing platform, you’re able to get a detailed look at precisely how much return you’re getting on your investment. Better still, email marketing software will often provide you with visualizations of data that make it easy to determine where your resources should go. What to Consider When Investing in Email Marketing Software If some of the capabilities of email marketing software seem like they could be a great fit for your business, then it’s worth taking a closer look at what different email marketing platforms can offer. These are some of the variables you’ll want to take into account when determining the right platform for you. 1. Email Volume How many emails do you need to send out for your campaign? How many people are you trying to reach? Some platforms will limit the amount of emails you can send, or have different tiers of email volume based on price. Other services will offer unlimited emailing capabilities. 2. A/B Testing Abilities If you like to experiment with different messages before settling on one for a campaign, then finding an email marketing platform with A/B testing is a must. A/B testing allows you to try out different email messages on groups of subscribers and get insight into which one performed better. 3. User Interface Not to be overlooked, it is important to get a good understanding of the user interface of whatever email marketing software you might choose. Is it intuitive? Does it clearly communicate key data points? You’ll want to make sure it’s aesthetically pleasing as well, considering that you’ll likely be putting in plenty of time on the platform. 4. ESP Integration Few businesses work in a vacuum, neither should an email marketing platform. Research and confirm that your email marketing software has the ability to integrate with various email service providers. Integrating Email Marketing Software into Your Campaigns For many, email marketing is often just one component of a marketing campaign. When engaging in ROI-driven marketing, knowing your campaign performance across multiple platforms is often critical. The success of your inbound calling can have an effect on your email drip campaign, or vice-versa. That’s why finding email marketing software that is part of an all-in-one marketing platform is such an advantage for any marketer. When considering email marketing software, knowing how it can help you, what you need it to do, and how it fits into your marketing big picture is critical before investing in one platform. So, what’s the best email marketing software? It’s the one that’s right for you. To learn more about how Phonexa’s E-Delivery can automate your emails and integrate with your marketing campaigns, schedule a free live demo now.