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Most businesses spend up to 12% of their total revenue on marketing to expand their reach and get new customers. Customer acquisition is, of course, a critical component of growing and establishing your business, but the acquisition of new customers should not be the sole focus of your marketing strategies. Studies show that acquiring new customers can be extremely expensive with less payoff than engaging with repeat customers. The study reveal that companies spend five to ten times the total cost of retaining an existing customer when they try to reach out to new customers. Yet, the average spend of a repeat customer is about 67% more than a new one. Further, a 10% increase in customer retention levels result in a 30% increase in the company’s overall value. If that isn’t enough reason to invest in your customer retention, we don’t know what is. Here’s how Phonexa can help you make the most of your contacts and subscription lists:
Phonexa Delivers a Seamless Customer Experience
Whether online or off, your marketing strategy has got to be as seamless as possible in order to sustain a loyal customer base. One of the best ways to do this is to funnel your customers through an omnichannel tracking platform. Phonexa’s omnichannel approach allows you to view the entire customer journey through one comprehensive platform so that you can access all the information you need at once. This essentially saves you plenty of time, money, and resources in the long run.
Further, when you integrate with Phonexa, you’ll be able to optimize the customer journey in a more accurate and detailed fashion than ever before. Our call tracking software gives you up-to-the-minute reports on your calls and marketing campaigns, allowing you to make data-driven changes on the go. The moment your customers call your optimized vanity phone number (provided by Phonexa), they will be greeted with an advanced voice response system that will quickly resolve their issues through either a direct transfer or self-service options. Callers will also be serviced in their preferred language for a smoother call experience. Phonexa offers all of these features and so much more in our all-in-one solution. Our logic is to build effective and efficient marketing software for all industries to use. Whether you’re in the insurance or retail vertical, Phonexa has the features to help your business grow.
Phonexa Enhances Your Credibility
The secret to increasing your customer retention lies in establishing a firm sense of trust between you and your existing customers. Your customers need to know that you will continue to uphold the highest standard of customer service after they have already made their purchase. This means that you should put effort into following up with previous customers and making sure that they are serviced accordingly. Phonexa comes into play with our call tracking technology by way of the valuable phone call. When a consumer calls in, call tracking will automatically display the caller’s first and last name, phone number, location, and purchase history, directing the phone call to agents that are better suited for serving returning customers. This simple yet significant automation helps to enhance your brand image and, in return, increase your credibility with your customers.
Phonexa Helps You Solve Issues Quickly
When customers call in, the number one factor in determining whether or not they will enjoy the call is the efficiency in which they get their issues resolved. No matter how human or advanced your voice recognition may be, if it takes too long for your customers to get what they want, it will be deemed a bad call and you’ll run the risk of losing that caller for good. Phonexa speeds up your calls with smart call automations to ensure a fast and successful phone conversation. Your callers will never have to endure the endless transfer loop again when you switch to Phonexa. The faster they receive the service they want, the more likely they will return (and spread the word to their friends and family about your service)!
To get the inside look on Phonexa’s cloud-based platforms, schedule a consultation with us today. Phonexa offers an all-in-one solution that was built to boost your marketing efforts like never before. See what you can achieve with Phonexa’s powerful marketing technology on your side. Whether it’s customer retention or acquisition, these tools will enable you to optimize your customer journey and take your business to greater heights. Are you ready to grow your business?