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Customer retention is a crucial aspect of any marketing strategy. It’s not enough to merely grab your customers’ attention by way of loud, interruptive marketing tactics. If you know the right formula, grabbing attention and getting high open rates is actually the easier part of marketing. The real challenge is keeping your customers loyal while maintaining a respectable brand image. You want to aspire to get customers to say good things about your brand without even having to give them special incentives (such as offering a percentage off your product for a check-in on Yelp or another similar you-scratch-my-back-I-scratch-yours strategy).
Even with all of the advanced technology and marketing platforms available, word-of-mouth marketing still remains one of the most powerful and high-converting strategies to date. Although word-of-mouth is not entirely in your control, there are steps you can take to ensure that your excellent customer service will be the next trending topic in the industry. In this article, we’ll show you exactly how Phonexa’s Call Logic can transform your customer retention rates and put you at the top of your field.
Call Logic Segments Your Leads
Call Logic’s robust features help segment your leads according to your customized filtration settings. Call Logic’s call tracking solution will help to keep track of all your inbound and outbound calls, allowing you to segment your calls according to their sales stage, origin of referral, reason for the call, and other useful categories. This also means that ROI attribution modeling will be a lot easier to do because you’ll know exactly where your calls are coming from. This accurate ROI attribution tool helps you to evaluate which advertisements deserve more budget and investment, and which ones aren’t pulling in enough calls (or the right audiences). In this respect, call tracking helps to boost your advertisement optimizations on top of segmenting your leads. Leads segmentation comes down to improving your overall marketing documentation process, and Call Logic does just that; it enhances your workflow and helps you achieve the results you want quicker.
Call Logic Improves Your Customer Interactions
Call Logic offers a wealth of cloud-based phone features that enhance your customer interactions. If you want to leave a lasting impression on your callers, start with Phonexa’s Interactive Voice Response (IVR). The IVR is multi-lingual, uses natural human speech, and is completely customizable for your convenience. You can upload existing recordings or create your own from scratch through the user-friendly setting options. Having an advanced IVR is crucial to your customer retention strategy because it sets the tone for the entirety of your call. Without a proper IVR to interact with your customers in an efficient and appropriate manner, calls can end horribly and harm your customer service reputation in the long run. Not to mention, your customer churn rates might increase. Studies show that it takes up to 12 positive customer service experiences to make up for one negative experience. Unfortunately, it’s unlikely that any customer would be willing to give a company 12 re-dos after one bad customer service experience. One bad call is all it takes to lose a loyal customer. You can mitigate those risks by investing in the right software to enhance your call experience. Not only will Call Logic’s IVR service your customers quickly and efficiently, it’s also integrated with call tracking to service your customers according to their linguistic needs. If a caller’s phone number comes from a location with Hispanics and Asians, for example, the IVR will offer multi-lingual options automatically. Imagine offering that level of convenience for your customers! Thanks to Call Logic, you can do that and much more.
Call Logic Keeps You Competitive
Ultimately, Call Logic reduces your customer churn by keeping you at the top of your game. It isn’t an easy task to maintain great service, optimal campaigns, and manage your other critical work priorities all at once. Call Logic enables you to optimize your internal performances and external marketing strategies with ease. Every unique and powerful feature is cloud-based, which means that you can add or edit features as you please. It’s all stored under one comprehensive roof for your utmost convenience.
So, we urge you to stay competitive by investing in competitive software. Call Logic has the tools it takes to propel your company forward. Given the amount of features that we house, customer satisfaction is the only logical result.
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