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When the marketing team at Phonexa released our new commercial, “The Startup,” we were pretty excited about it.
On this blog, we shared why we thought using the setting of Silicon Valley in the 1970s opened up so much opportunity for humor while also showcasing Phonexa’s exceptional call and web lead tracking software. In the past, we’ve explained why we find value in making these lighthearted commercials even if it isn’t the “traditional” marketing move for a B2B company.
Now, we are thrilled that many others have enjoyed the commercial as well and are going out of their way to share their enthusiasm for it. Since the debut of “The Startup,” Phonexa has received three awards for the spot and a featured article on Adweek.
Phonexa was the recent recipient for three MarCom Awards—“The Startup” has won Platinum Honors for Best YouTube Video, Best Video Script, and Best Marketing Product/Service.
The MarCom Awards are judged by a panel from the Association of Marketing and Communication Professionals (AMCP) and has the stated mission to “honor excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals.” Platinum Honors are the highest possible award and are given to any entry that receives a score of 90-100 from judges on a 100 point scale.
Phonexa is thrilled to join businesses like AIG, PepsiCo, and Bank of America as Platinum MarCom Awards winners. The awards stand out as one of the more egalitarian awards: the competition is designed by creatives, for creatives. Award winners are chosen from more than 6,000 print and digital entries that are submitted. The complete winners list shows the Platinum Award Winners for hundreds of categories.
Adweek “Adfreak” Coverage
In addition to recognition from MarCom, “The Startup” was also featured in a write up on Adweek as part of their advertising spotlight Adfreak coverage. The article, from Adweek Creative and Innovation Editor David Griner, explores in greater detail how the spot came together through a completely in-house development process.
Interviewed in the piece is Phonexa VP of Marketing Armen Karaoghlanian, who explains how budget considerations helped inform the garage setting, what the writing process was like, and what legal considerations there were for a spot that name-checks some of the biggest tech companies on the planet.
For the Phonexa team and production companies Haggard and Honora that were involved in making “The Startup” a reality, it is tremendous to see such positive responses from our peers at MarCom and Adweek. We look forward to continuing to share this ad and getting feedback from all who watch it!