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On May 29, 1953, Edmund Hillary and Tenzig Norgay accomplished something that no other humans in recorded history had ever done—the pair was the first to reach the summit of Mount Everest. Norgay, an experienced Sherpa from Tibet, worked with Edmund Hillary, a mountaineer and explorer from New Zealand, to scale the 29,029 foot peak in the Himalayans that holds the honor of being the tallest mountain on Earth.
Hillary and Norgay reached the top of the world as part of a British expeditionary force. The pair utilized new technology—like oxygen tanks—and good old-fashioned grit and intuition to make it all the way to the summit. The achievement of these two stands as a reminder of what can be accomplished with the right amount of planning, resources, and hard work.
The same can be true of scaling new heights with your business. Certain milestones may seem unreachable at first blush, but with the right tools and strategy they could be in your grasp. But when it comes to creating real growth for your business, having an asset like email marketing software is a must (like an oxygen tank at 29,000 feet).
Spend Less and Get More
Whether you’re climbing a mountain or running your business, management of resources remains a critical consideration. Some may be skeptical of investing in email marketing software, but it has actually been proven to be one of the better expenditures any business can make. A survey from Econsultancy shows that the highest rated marketing channel based on ROI was far and away email marketing. 46% of respondents rated email marketing as “Good” for ROI and another 27% rated it as “Excellent.”
Also, when compared to sending out physical direct mailers, email marketing is far more economical. Email newsletters will have a much broader reach than sending out physical materials. Emails also allow businesses to save on printing costs, paper, and postage.
Some may have concerns that email marketing requires recruiting the high-priced services of a marketing specialist or email designer, but there’s no need to worry about such expenditures. Customizable email templates allow any business owner to craft a professional-looking marketing email without the assistance of any third parties. Drag and drop functionality gives the sender complete control over how their emails will look—giving companies of any size the ability to send out the perfect email.
Just as young Tenzig Norgay came of age in the shadow of Mount Everest, allowing him to imagine himself one day scaling its peak, entrepreneurs can visualize themselves growing their business to bold new heights. Email marketing software allows companies to increase their brand recognition by turning every email into a smartly branded piece of content. Including your company logo, color scheme, and distinctive copy in every email can familiarize even the most casual subscriber with your brand identity. Increased brand awareness can pay major dividends down the road.
Email marketing software also offers a tremendous opportunity for businesses to expand their network. After you’ve collected emails from website forms, trade shows, or referrals, you can begin a drip campaign to welcome new subscribers to your email messages. Email marketing software lets you thoughtfully automate a series of emails that can bring a new subscriber into the fold. New subscribers means a wider reach for your business, opening up the potential for more revenue sources.
Any ambitious plan requires getting the details just right. With email marketing software, businesses have the ability to dive into the particulars of their campaigns. You can take steps to make sure that each email is hitting its target market—subscribers will feel that much more connected to your brand if they feel like they’re being directly spoken to. You can adjust email blasts to target individuals based on where they are or how they originally signed up for your email lists. Deliver exactly what you want to the right people.
With such meticulous control over your email lists, businesses have the opportunity to become a true industry knowledge resource. Target only industry insiders and send out notifications for eBooks, whitepapers, or helpful blog posts. With easy access to sent emails and templates, you can also pull from past email notices to create new content when relevant.
Ultimately, what email marketing software can deliver like no other service is data. Exhaustively captured information about your subscribers is available thanks to campaign analytics. Businesses can track how certain email campaigns are going and gain insight into who is connecting strongest with outgoing materials. A wealth of statistics regarding who clicked or followed a Call-to-Action from your emails can guide you in future campaigns.
Like a Sherpa scaling Everest, email marketing software is the essential partner that any business needs to reach its maximum potential. By taking advantage of all that email marketing software can deliver, businesses may find themselves at the top of the world, looking down with a similar sense of satisfaction that Edmund Hillary and Tenzig Norgay felt at Everest’s peak decades ago.
Interested in seeing how high your business can climb? Learn more about Phonexa’s email marketing software as part of an all-in-one marketing platform by reaching out today and scheduling a consultation with our team of “Technology Sherpas.”
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