Email has been around since the earliest days of the internet—some 50 years ago! While it might not be the newest and most headline-grabbing technology, you will be surprised at how effective email can be for your business. It helps you reach out to prospects, grow your customer base, build your reputation, and take your professional goals to the next level. Here are 10 benefits of email marketing that should convince you to implement the strategy in your overall marketing campaign. 1. Email Has a Wide Reach An email is a communication tool used every day by millions of people. A post on your Facebook page will only reach a small percentage of your friends. However, email is likely to be delivered to 85% of recipients. More than 90% of US citizens over the age of 15 use email. If you are in business, you have the ability to reach millions of prospects using email. 2. Target Your Leads You can send customized content to segmented leads through email. For example, you can send highly personalized emails to leads that have signed up for your newsletter. You can also customize emails to retarget customers that have already bought from you, giving them the opportunity to revisit your products and services. 3. Enables Engagement Through Personalization Personalizing email messages can increase the likelihood of them being opened by 75%. You can customize your emails to encourage engagement by indicating the recipient’s name or including a personalized greeting. 4. Improves Brand Recognition Posting useful and rich content in your email will make your brand stand out from the competition. Email can also be used to gather feedback about your products or services. This can help you build a better relationship with your customers. 5. Increases Sales Email makes it easy to increase sales due to the ability to personalize your content and segment your leads. For example, you can make customized content based on your customer’s demographics and buying habits for your email campaigns using email marketing software. 6. Has High ROI Email marketing is cheaper than most marketing methods. As a result, its return on investment (ROI) tends to be higher. Did you know that for every $1 you spend on email marketing, the average expected return is $44? 7. Email Builds Relationships With an email marketing platform, it’s easy to send the right message to the right person using a drip strategy. For instance, the first email to your prospect may be an anecdote about your business, the second about a challenge the prospect may be facing, and the third about how you can solve the problem. 8. Reliable Communication Tool Email is a professional communication tool. About 98% of people admit that they go online to check their emails. Therefore, you can be sure of your message getting to your prospects when sent through an email marketing tool. 9. Instant and Global Email communication is instant and global as you can instantaneously send your message to any prospect around the world. 10. Track Important Metrics If you are using email for business, you can track important metrics such as click-through rate, open rate, and sales generated from the emails you send. Tracking these metrics through email marketing software solutions can help you optimize your email marketing campaigns for the best ROI. Email marketing is a critical strategy for any business that wants a simple and dependable way of reaching prospects. Related articles from “Spotlight on Email Marketing” series: How Does Email Marketing Work? What Is Targeted Email Marketing? What Is CPM in Email Marketing? How Much Does Email Marketing Software Cost? What Are the Best Email Marketing Services?