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4 Ways Call Tracking Keeps Your Company Relevant
February 9, 2018
If you’ve been struggling to keep up with the ever-evolving technological sphere, call tracking is exactly what you need to keep your business ahead of the curve. We’ll tell you how in a bit.
Companies compete in all aspects imaginable, so the thought of trying to stay relevant can sometimes seem like a bottomless, money-eating pit. Some brick and mortar businesses have already thrown in the towel in light of this seemingly impossible task. “Leave the relevancy to the startups, we’ve got experience on our side,” sounds like it might be the overall sentiment.
Although there is a measure of truth to that second clause, the reality is that companies don’t have to spend a fortune to stay relevant. Being relevant is not just a cool factor or a “nice to have,” but it keeps your ROI high and sets you up for long-term success. Some companies go overboard with trying to stay relevant that they lose their brand identity and authenticity, but having the right tools will help you to stay on course. In this article, we’ll show you how an advanced call tracking software can keep your company relevant, yet still authentic and unique to your brand.
Call Tracking Keeps You in the Loop
With powerful, real-time call analytics being delivered straight to your device, you’ll know everything about your ongoing calls and campaigns in real time. Staying in the loop with your campaigns allows you to control every aspect of your customer experience. A great way to ensure that your brand will be remembered by all is to deliver a noteworthy customer journey. With call tracking, everything will be unified under one platform to increase fluidity in data analyses and enhance the overall customer experience.
Call Tracking Automates Personalization
Along with giving you real-time campaign analytics, call tracking also helps to automate the personalization process. These days, it’s unlikely for consumers to not speak to a voice recognition system when they call businesses. Voice recognition has official become the standard. That doesn’t mean, however, that all voice recognition systems are the same. If call tracking is integrated with your voice recognition system, the process of personalizing the call will be completely automated, allowing your customers to be serviced in an excellent and memorable manner. Once call tracking has been integrated, those who call your phone number will be given the options to speak in their mother tongue according to their demographics and details. Call tracking can also pick up their call history, addressing them by name if necessary. Details such as purchase history, caller location, first and last name, etc., are also available at your disposal. The crux of staying relevant involves treating your customers better than any other business in the industry.
Call Tracking Lets You Know What’s Working
The detailed reports you’ll receive with call tracking helps you to accurately attribute ROI to the correct marketing campaigns so you’ll know what’s working and what’s not. ROI attribution is critical to campaign optimization, and having optimized campaigns is what’s going to keep your target audience talking about your business. In fact, many of the successful companies we see today owe their success to a series of successful marketing campaigns. Once you know exactly how to make your marketing advertisements better, your brand will certainly stay relevant.
Call Tracking is Part of an All-In-One Solution
Not only is call tracking a great marketing resource on its own, but it was designed to be an all-in-one solution for companies like yours. Phonexa’s call tracking software can be integrated with the rest of your marketing process, allowing you to conduct all of your campaign analyses on one comprehensive platform. There’s no better way to stay relevant than to have the best technological solution for your marketing efforts. A cloud-based, all-in-one solution will save you time and resources while boosting your brand relevancy like never before.
Get an inside look at the call tracking platform yourself to see how your company can benefit from this incredible software. Everything we’ve mentioned above and more can be achieved through call tracking.