How Call Logic Changes the Marketing Technology Landscape

Anh Luu
June 13, 2017

Marketing and technology go hand-in-hand in our current business landscape. As technology advances by the year, it’s no longer enough to just rely on simple tracking features to get your business to where you want it to be. The key to thriving in this new mar-tech paradigm is to invest in state-of-the-art call technology, and Call Logic fills that need.

What is Call Logic?

Call Logic is Phonexa’s call platform solution for serious businesses who want to get the full insight on their customer journey; not just a peek at the beginning or the end. Call Logic pioneers a new way to track and manage your calls, so you are always aware of your marketing performance and customer relations. In a nutshell, Call Logic revitalizes your multi-channel campaigns by integrating top analytics, advanced voice response, and a plethora of state-of-the-art call automations to boost your marketing efforts.

How Does Call Logic Affect the Mar-Tech Landscape?

Call Logic introduces a new approach to understanding the customer journey. Rather than seeing each marketing step as its own individual project, Phonexa recognizes that the most effective and updated approach would be to integrate everything you would ever need from a call platform into one proprietary, omnichannel system. Our Call Logic platform contains handfuls of features all integrated under one roof to give you the insights you need without switching from floor to floor. Everything is all in one place, meticulously customized for your specific industry.

This all-inclusive approach to marketing insights changes the mar-tech landscape for the better because it allows for a more succinct evaluation experience. As a marketer or business owner, you know how useful all-in-one solutions can be. However, Call Logic doesn’t end there. We’re not only set apart by our omnichannel approach, but by the way our features function. With Call Logic, quantity doesn’t take away from quality; it adds to it. You can now segment your audience based on demographics or campaign turnouts and create custom campaigns to reach that targeted group. You can also optimize your keywords and display ads based on detailed campaign results.

It’s clear that the mar-tech landscape isn’t reverting back to brick-and-mortar strategies anytime soon. The next breed of mar-tech is faster, smoother, and more comprehensive than it’s ever been before. And it goes by the name of Call Logic.

What are the Long-Term Benefits to Switching to Call Logic?

Switching to Call Logic ultimately means that you will gain a higher customer satisfaction rating for years to come. The reason is simple: we’ve focused our entire platform on providing all the necessary tools, analytics, and automations you’ll need to nurture, convert, and retain your leads. When you make the switch to Call Logic, you’ll receive detailed insights on your inbound and outbound calls, as well as an exceptional voice automation system that delivers high quality customer service on your behalf. By automating all simple tasks, such as redirecting calls based on caller location and offering self-servicing options with our IVR, you’ll be increasing your customer service fluidity while optimizing your various campaigns. Here are the long-term benefits to using Call Logic, broken down in detail:

Greater Insights into the Customer Journey: With Call Logic, you won’t get small glimpses into the customer journey; you’ll get the aerial view of everything detail from the beginning to the end. You’ll find out which advertisements prompted your calls, how your calls were handled, and how to optimize your ad campaigns for higher ROI.

A More Efficient Workflow: The efficiency of your workflow is fundamental to your company’s overall growth. Call Logic increases workflow by automating all the tasks a typical call center can do, while freeing up your agents to handle more difficult cases. Call Logic makes it easier for you and your customers to get the results you’re both looking for.

Better Use of Time and Resources: Call Logic is cloud-based, which means that you will be saving money in the long run by switching to this platform. Our flexible payment model enables companies to only pay for what they use, cutting out extra maintenance and setup fees that other phone systems often enforce.

Exceptional Business Reputation: With all the incredible features you will gain from Call Logic, your business reputation will skyrocket. Customers will soon recognize your company as having a reliable and efficient service. Not to mention, the comprehensive Call Analytics you’ll receive will help you optimize your marketing campaigns like never before.

Higher Conversions: Higher conversions should be expected when you switch to Call Logic. This comprehensive platform allows you to segment your target audiences into key groups that will help you to focus your marketing efforts on converting each unique group effectively. The improvement in your call experience will also directly impact your rate of conversions. If you’re ready to start generating more sales and a better business reputation, Call Logic is the way to go!

To gain all of these benefits and more, make the switch to Call Logic today. We’ll give you a thorough look into the platform, so schedule a live demo with us today!

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