Ping Post Software: Streamline Lead Sales & Drive Your Revenue

Phonexa’s Ping Post Software provides lead generators, sellers, and buyers with a live buying and selling of leads dynamic environment. Our system keeps a safe ping post process to facilitate real-time bidding and obtain the optimal lead price or pay as much for the qualified leads that meet your requirements.

Graphical representation of the ping post lead distribution process from lead generation to pinging several buyers, receiving bids, and posting the lead to the highest bidder via the software.

Maximize Higher Revenues with Intelligent Ping Post Lead Distribution

Discover Phonexa's Ping Post Software Features

Secure Partial Data Pings

Protect sensitive lead information by first sending partial details only (the “ping”) to prospective lead buyers. This enables buyers to evaluate basic fit without revealing full contact details, a fundamental aspect of the ping post process.

Diagram showing the 'ping' stage of the ping post system, where non-sensitive lead information is posted from the lead vendor to a batch of lead purchasers for initial assessment.

Real-Time Bidding System

Enable multiple lead purchasers to submit simultaneous bids on your pings in real-time. Our ping post program offers you the optimal best price per lead according to competitive demand from your set of buyers.

Screenshot of screen of ping post software with multiple incoming bids from lead buyers for a single ping, highlighting the lead bidding software feature of competition.

Automated Full Lead Post

As soon as a bid is secured by a buyer, the system automatically “posts” the full lead details to such a specific buyer. The smooth automation within the ping post software makes lead selling quick and efficient.

Picture of the 'post' step in the ping post platform, where complete lead information is safely passed on to the successful lead buyer upon a winning bid.

Dynamic Ping Tree Logic

Manage sophisticated lead routing regulations with our ping tree software functionality. Construct how pings are routed to buyers based on criteria like bid value, buyer ranking, or choose lead features for most effective lead distribution.

Graphic of a configurable ping tree in the lead distribution software, showing rules and tiers for posting pings to different lead buyers for optimizing maximum revenue and quality match.

Multimize Lead Selling Potential with Our Ping Post Platform

Optimize Your Lead Marketplace with Robust Ping Post Software
Analytics dashboard in ping post software, showing revenue per lead, buyer performance, and conversion rates for efficient lead marketplace management.
Ping post system interface showing API integration capabilities for seamless integration with sources of leads and buyer CRMs, which are critical for an automated lead distribution software.
Security features highlighted in the ping post platform, which highlight data encryption and procedures of compliance required to protect consumer data through the ping and post process.
Live reporting in the leads distribution system for the volume of ping, bid acceptance rates, and revenue generated, offering easy-to-read insight into your lead selling software performance.

Enhanced Data Protection

Send only minimal lead data in the ping stage, safeguarding consumer privacy and full lead data until a sale is concluded. Our ping post software prioritizes the security of data throughout the lead distribution process.

Lead Value Up

Through offering a competitive bidding environment for lead buyers, our ping post lead distribution software allows sellers to capture the maximum price for every lead, maximizing revenue from your lead generation investment.

Optimized Lead Distribution

Streamline the complex process of selling leads. The ping post system intelligently routes pings and posts full leads to the winning bidders, saving time and resources for lead buyers and sellers alike.

Customizable Buyer Integration

Effortlessly integrate with numerous lead buyers through various posting techniques and API settings. Our ping post system offers flexibility to integrate with your entire network, enhancing your lead marketplace.

Integrations

Easily connect our Ping Post Software to your major CRMs, lead management systems, and third-party applications to maximize your lead distribution infrastructure.
Salesforce CRM capturing leads through ping post software, allowing sales teams to respond promptly to leads obtained through the lead bidding system.
Salesforce
Integration with Mailchimp to add leads obtained through ping post automatically to targeted email lists for campaign marketing and follow-up sequences
Mailchimp
Google Analytics integration with ping post software, tracking website visitor data to track lead sources of pings and campaign performance monitoring feeding into the lead distribution system.
Google Analytics
Stripe payment gateway integration to facilitate secure payments for lead purchases within ping post marketplace such that billing between buyers and sellers is automatic.
Stripe
HubSpot CRM connected to ping post system in a way that bought leads are auto-filled for marketing automation and follow-up by sales.
HubSpot
SendGrid interacting with automatic call distributor software to auto-respond using email communication driven by call engagements.
SendGrid
PayPal allowing rapid and secure payment for leads acquired through the ping post system, offering a trustworthy payment option for both sellers and buyers.
PayPal
Integration of Zoho CRM to facilitate smooth transfer of lead information from the ping post software to enable efficient lead management for buyers.
Zoho CRM
Mailgun logo, illustrating an integration offered by Phonexa’s all-in-one performance marketing software suite
Mailgun
Use of the Facebook Conversion API integrating with the ping post application to send lead event data for campaign optimization and attribution of offsite conversions from Facebook ads
Facebook
Square logo, illustrating an integration offered by Phonexa’s all-in-one performance marketing software suite
Square
Pipedrive CRM pulling lead data from the ping post software to help sales teams effectively manage their pipeline of bought leads.
Pipedrive
Twilio API utilized by the ping post software to send instant SMS alerts to new ping buyers or to sellers on successful posts, enhancing communication
Twilio
Call Criteria logo, illustrating an integration offered by Phonexa’s all-in-one performance marketing software suite
Call Criteria
Corpay logo, illustrating an integration offered by Phonexa’s all-in-one performance marketing software suite
Corpay
Explore 40+ martech integrations for lead distribution, tracking, scoring, and performance marketing—synergize your tools and maximize ROI.
More About Phonexa's Integrations

Understanding What is Ping Post Platform

Ping post software is a lead distribution system specifically designed to alter how leads are bought and sold. Basically, the ping post meaning is a two-step process: first, a “ping” with partial, non-sensitive information of a lead is sent by the seller of the lead to one or more potential buyers of leads. This allows the buyer to examine the lead from censored data (e.g., geo-location, lead type) without disclosing the full contact information. If a buyer is interested and their needs align, they respond with a bid, and the price at which they are willing to purchase the lead. The “ping post” is the second step, in which the highest selling seller posts all the lead information to the winning buyer, typically the highest bidder or those who satisfy certain priority rules.

 

The ping and post mechanism is at the core of contemporary lead selling software and creates a seamless lead marketplace. There are several benefits for lead sellers and buyers employing a ping post platform. For sellers, it gives them the highest revenue per lead. Instead of charging a specific amount for a lead, they can initiate an auction in real-time, ensuring the best price there is. It also offers them more control over who receives their valuable leads and protects all lead information up to the point of commitment to buying. That is the core of successful lead distribution. For lead buyers, ping post software is advantageous in paying only for those leads that precisely meet their requirements. They can choose pings by some specific criteria and bid on them accordingly, reducing wasteful spending on non-qualified leads and improving the quality of leads bought. This focused process is critical in optimizing ROI on buying leads. An advanced ping post lead distribution software normally features ping tree logic. A ping tree allows sellers to implement a tiered or waterfall model of passing pings. For example, the pings can first be forwarded to a group of premium buyers; in case they don’t get an acceptable offer, they can then be shown to subsequent levels of buyers. The software for distributing leads carries out the process of forwarding leads in such a way that each effort is made to sell the lead at the maximum price according to the seller’s business rules.

 

Companies selling ping post home security leads or ping post legal leads, for instance, rely heavily on such systems to target the right buyers who trade in these verticals. The technology employed by Ping Post systems is typically a robust API that has seamless integration among the lead seller’s system, the Ping Post platform, and the buyer’s CRM or lead management system. Real-time processing is paramount, with posts and bids having to take place within seconds. A standard data interchange format used in such API calls is JSON. Products like Lead Prosper provide the facilities to conduct such transactions. Phonexa’s ping post software is an all-in-one solution to create, manage, and optimize your lead distribution strategy. Our site provides capabilities including ping tree logic setup, buyer and seller administration, real-time bidding, detailed pings, posts, bids, and revenue analysis, and secure data management. Selling and buying leads with greater precision, our ping post lead bid system is designed to enhance efficiency, transparency, and profitability in your lead space. It is not post software alone; it’s a whole lead-selling platform. Understanding what is Ping Post and how it works is the starting point to exploring its potential for your business.

 

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Ping Post Software FAQs

What is ping post in lead generation?

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Ping post is a two-part process for selling leads. A “ping” (partial lead data) is sent to the bidders. The “post” (full lead data) is sent to the winner. This process helps maximize lead value and protect data.

How does lead-selling software assist lead sellers?

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Ping post software allows lead sellers to receive maximum revenue per lead through competitive bidding, lead distribution management, protection of full lead data until sold, and automation of the process to sell for improved efficiency and extent in their lead marketplace.

What advantage do lead buyers have from a ping post system?

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The lead buyers benefit from bidding on and paying only for leads that meet their specific criteria, increasing lead quality, reducing wasted ad spend, and obtaining real-time access to leads from various lead sellers via the ping post platform.

What is a ping tree in lead distribution?

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Ping tree is a function in ping post software by which sellers can set up a hierarchical or sequential setting of pings to be sent to various buyers or groups of buyers, depending on rules such as bid price or exclusivity, for maximizing lead selling.

Can ping post software be integrated with CRM systems?

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Yes, robust ping post software like Phonexa’s usually offers API integrations to smoothly integrate into CRM solutions (e.g., Salesforce, HubSpot) for lead sellers to control sources and lead buyers to accept and process bought leads.

What kind of data is passed in the "ping"?

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The “ping” generally consists of non-personally identifiable information (non-PII) such as lead type (automobile insurance, mortgage), geographic data (state, zip code), and other qualification data specific to the vertical, but not contact information such as name, phone, or email.

What kind of security does ping post software implement for data protection?

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Ping post software offers more security for data by limiting data exposure during the initial “ping.” Full information is shared only with the successful buyer. Legitimate sites also use encryption, safe APIs, and compliance with data protection laws to keep data safe.

Is ping post software suitable for all types of leads?

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Ping post software is amazingly versatile and worth it across the majority of lead types, especially in high-competition industries like insurance, finance (including home security leads, legal leads), and home services where lead value can change. Its live bidding maximizes revenue for diversified lead generation campaigns.

Maximize Your Lead Sales with Phonexa's Ping Post Software