Ping tree software is a type of lead-distribution platform that enables sellers to automatically route and sell leads to buyers at the best available price.
The ping post process consists of two steps. A “ping” with partial, non-personally identifiable information about a lead (e.g., location, service needed) is sent from the seller’s system to potential buyers in the ping tree. The buyers then compare this partial information with their own criteria and, if interested, respond with a bid – the price they’re willing to pay for the complete lead details.
The ping tree system then picks the winning buyer, most often the highest bidder, but routing can be accomplished on other criteria like priority or volume caps. Once a winner is determined, the “post” occurs, where the full lead details are posted securely to that buyer.
This ping tree method has significant benefits for both parties. For lead sellers, it achieves the maximum revenue per lead by creating a competitive bidding process, simplifies lead sales, and provides flexibility in how they sell leads to businesses. It allows sellers to reach multiple buyers simultaneously rather than using a predefined waterfall or manual distribution.
Lead buyers, on the other hand, benefit by receiving leads that closely match their requirements and pay only for the leads that they choose to accept. They can use elaborate filters and bid rates, enabling higher ROI.
Ping tree lead distribution is a highly effective method. Dynamic lead solutions via ping tree technology are a valuable for businesses looking to maximize their lead sales.
The software manages complex routing logic, real-time bidding, buyer administration, payouts, and and typically includes robust analytics and reporting. This allows businesses to view performance, identify top buyers, and make their lead distribution process more efficient.
Whether you’re seeking a cost-effective provider or a feature-rich platform, the end goal is to provide value to your leads. Phonexa and other ping tree software providers offer varying features, but a good ping tree should offer reliability, speed, security, and comprehensive support for a wide variety of lead types, including web leads and call leads (typically through IVR integration).
The technology streamlines the lead distribution process, making sales more profitable. It is crucial for any lead generation company wishing to sell leads online successfully to understand what is a ping tree and how a ping tree operates. Phonexa’s ping tree software offers the tools and support businesses need to sell leads more efficiently.
