Set up a custom ping tree to sell the right phone calls and leads to the right buyers at the right time and price.
Distribute tens of thousands of consumers daily with unprecedented precision to maximize affiliate marketing lead generation ROI.
Route leads to the buyer that pays the most to maximize revenue per lead, without real-time bidding. Reward top-paying buyers with qualified leads and calls.
Rank buyers by vertical, location, volume, agent availability, or capacity to distribute leads based on your custom predefined ping tree logic.
Ping eligible buyers and distribute leads dynamically to the highest bidder. Reward top bidders and maximize ROI on lead and call campaigns.
Run the two-step lead distribution by first pinging no-PII lead details to buyers, such as the lead’s ZIP code or credit score, and then sell the lead to the highest bidder.
Distribute leads equally between buyers with the most predictable routing logic. Make sure all buyers in your network get qualified leads and phone calls.
Maximize earnings per call by routing calls to the buyer with the highest expected price, based on the campaign price and each buyer’s conversion rate.
Factoring in the available caps and hours remaining to sell for inbound phone calls to achieve maximum profitability for the call campaigns with the least remaining distribution time.
Select between bidding-based and direct sequential lead routing to optimize consumer flows within your ping tree. Share non-PII data with buyers to prevent lead poaching.
Factor in custom parameters before distributing leads. Use bid multipliers – location-based, lead type-based, etc. – to optimize buyer ranking and lead routing within your ping tree.
Use Phonexa’s conditional routing logic to create different routing branches. Enable rule-based routing to send every lead on an optimal conversion path, including shared leads.
Control your lead distribution flows by setting hourly, daily, and monthly and concurrent caps for buyers. Send no more leads that the buyer is ready to pay for.
Establish the fallback routing logic in case no buyer accepts the lead, including sending rejected leads to low-paying buyers, voicemail, or other custom endpoints.
Only ping the buyers that are ready to receive the lead that is distributed. Auto-check buyers’ lead qualification criteria to ensure 100% lead distribution efficiency.
Set a reasonable response time for buyers to route leads to buyers that are ready to handle them immediately. Make sure every consumer is connected to a sales rep on the other end.
Phonexa’s ping tree software addresses the most costly problems large-scale businesses face in managing a high volume of inbound calls and leads, such as poor speed-to-lead. Companies often lose out on conversions if leads aren’t contacted instantly or within minutes – and you can fix this entirely by designing a custom ping tree architecture with Phonexa.
Here are some potential use cases for different ping tree flows within Phonexa:
No less importantly, by having ping tree software in sync with iClear, Phonexa ensures that only valuable leads and phone calls are distributed, auto-rejecting mismatched and fraudulent leads so they don’t consume your resources. With Phonexa, you know where your leads and phone calls came from and their demographics and engagement history, all factored into optimal routing.
Above all, Phonexa’s ping tree software – and Phonexa as a software stack in general – keeps it all together for companies that struggle to juggle systems, tools, and reports. With seven lead flows and nine phone call flows that you can set up within a ping tree, the sky’s the limit to the routing architecture you can create for your business and your partners.
Ping tree software is software that distributes leads across campaigns ranked by a custom priority, such as price-based ranking. For example, in price-based lead distribution, buyers (campaigns) with the highest offer will be the first to get the lead.
The work of a ping tree depends on the custom set of rules configured by the system owner, such as an affiliate network that uses a ping tree to distribute leads from publishers to buyers. Phonexa provides one of the most flexible ping trees in the market, allowing you to factor in dozens of parameters when routing leads.
Phonexa supports the following lead distribution flows: Price-based, Priority-Based, Weight-Based, Parallel Pings (Higher Price), Parallel Pings (All Sold), Ping Post, and Even distribution. For inbound calls, there are also Max EPL and Profit Maker distribution strategies.
The choice of a lead distribution flow depends on your business strategy. For example, if you want all your buyers to receive leads no matter what, you may execute even distribution; if you want to prioritize the highest bidder, there’s a specific flow for that; and so on.
Yes, you can integrate ping tree software with your CRM or lead management system, including popular platforms like Salesforce and HubSpot. Explore our integrations.
You can sell any type of leads with a ping tree system, including exclusive and shared leads and phone calls. Phonexa’s lead tracking and distribution system, LMS Sync, works in full sync with Phonexa’s inbound call tracking and distribution system, Call Logic.
The biggest advantage of Phonexa’s ping tree software is unlimited customization. You can create a lead distribution system that fully aligns with your business vision, whether it’s revenue maximization, expansion, or other primary and secondary business goals.
Dynamic bid multipliers are, in fact, lead parameters that have a value different than 1 in ranking lead buyers within your ping tree. For example, if you’re targeting leads from California, you can set a multiplier of 2 for those leads, giving priority to buyers purchasing CA leads.
