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What Is CPM in Email Marketing
18
Nov
Spotlight on Email Marketing: What Is CPM in Email Marketing?

In email marketing, CPM (cost per mile) refers to the cost of sending a thousand email messages. It’s used by email service providers (ESPs) to cover the cost…

Insurance Marketing Strategies for Open Enrollment 2020
14
Nov
Create Winning Marketing Strategies for Open Enrollment 2020

Open Enrollment 2020 is here! Is your business doing everything it can to take advantage of this window of opportunity?

Targeted Email Marketing Software
13
Nov
Spotlight on Email Marketing: What Is Targeted Email Marketing?

Targeted email marketing refers to deliberately creating and sending highly personalized emails to specific lead segments of your email list through an email marketing platform.