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What is call tracking
16
Apr
The Definitive Guide to Call Tracking

From the very beginning, marketing has been about creating human connections. Relationships are what define marketing, and as a result, every opportunity to build a stronger bond between brands and customers is valuable. For this reason, inbound phone calls have incredible usefulness for any marketer. Some might be surprised to hear that the simple phone […]

analytics
16
Apr
What Is Lead Management and Why Is It Important?

Marketing is like a puzzle: it takes a lot of interconnected pieces to fit together just right.

Marketing screen, laptop
01
Mar
The Basics of Behavior-Based Marketing

More than 80% of consumers state that they wish to interact with brands that actually understand them. That is what effective marketing campaigns should be about today — relevance and understanding.