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YOUR PHONEXA TEAM
Oliver leads Phonexa’s sales team, bringing 15+ years of technical expertise. He and his team have helped SMBs and leading brands grow revenue across 23+ products and industries.
Connect with our team today.
Oliver Koukoulis-Fribbens
- Custom API Integrations2,300
- Expertise & Innovation20+ Years
- Call Minutes Tracked15+ Million
- Products & Industries200+
- Completed Client Requests120,000+
Inbound Call Tracking and Routing
Call TrackingAttributionInteractive IVR
Smart RoutingGoogle Ads IntegrationBuilt-In AI Call Agents
Real Results, Real Growth
See how Phonexa clients are using Call Logic to scale faster, drive more conversions, and turn every call into a revenue opportunity.
IVR, Attribution & Smart Routing for Scalable Growth
- ChallengesStatic routing, no campaign attribution, missing Google Ads conversions, and no location-based call handling limited performance and insights.
- SolutionsEnabled dynamic routing, Google Ads outcome syncing, and geo-based call flows with postcode capture via pre-IVR and fallback IVR scripts.
- ImpactPhonexa enabled geographic expansion, increased buyer acquisition, improved call efficiency with IVR failover, and empowered scalable growth across new verticals.
Industry: Insurance, Home Services
Core Products Used: Call Logic – advanced call tracking, IVR setup, buyer routing, and conversion reporting
Features Used: IVR – failover mechanisms, fallback flows, and data scripts for geo-based routing
Scaling to 60K+ Leads/mo with Call Logic & LMS Sync
- ChallengesExisting tools couldn’t support adHere’s scale, lacked unified tracking and delivery, and offered insufficient routing controls for growth.
- SolutionsDeployed custom forms, API posting, deduplication rules, advanced ping tree routing, and real-time visual reporting in Phonexa.
- ImpactScaled to 60K+ leads/month, reduced complexity, enabled growth with custom routing, and sped up optimization with real-time insights.
Industry: Education
Core Products Used: LMS Sync – core lead management, Call Logic – for inbound routing and tracking
Features Used: E-Delivery – email and SMS re-targeting, Ping Post Routing, Form Builder
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