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YOUR PHONEXA TEAM
Oliver leads Phonexa’s sales team, bringing 15+ years of technical expertise. He and his team have helped SMBs and leading brands grow revenue across 23+ products and industries.
Connect with our team today.
Oliver Koukoulis-Fribbens
- Custom API Integrations2,300
- Expertise & Innovation20+ Years
- Lead Transactions40+ Billion
- Call Minutes Tracked15+ Million
- Completed Client Requests120,000+
Lead Management & Distribution
Inbound Call Tracking and Routing
Real Results, Real Growth
From Complexity to 668% Growth with One Solution
- ChallengesThe team juggled disconnected tools, siloed data, and rigid delivery rules—slowing optimizations, driving up overhead, and missing buyer needs.
- SolutionsThey unified tracking, delivery, and comms with Phonexa—streamlining ops, centralizing oversight, and customizing lead routing to fit every buyer.
- ImpactIn two years, lead volume soared 668%—thanks to streamlined tracking, reduced overhead, smarter routing, and real-time visibility that boosted revenue.
Industry: Financial Services
Core Products Used: LMS Sync – centralized lead delivery and validation
Features Used: Lynx – affiliate tracking and sub ID performance attribution, E-Delivery – email and SMS nurturing to convert drop-offs
IVR, Attribution & Smart Routing for Scalable Growth
- ChallengesStatic routing, no campaign attribution, missing Google Ads conversions, and no location-based call handling limited performance and insights.
- SolutionsEnabled dynamic routing, Google Ads outcome syncing, and geo-based call flows with postcode capture via pre-IVR and fallback IVR scripts.
- ImpactPhonexa enabled geographic expansion, increased buyer acquisition, improved call efficiency with IVR failover, and empowered scalable growth across new verticals.
Industry: Insurance, Home Services
Core Products Used: Call Logic – advanced call tracking, IVR setup, buyer routing, and conversion reporting
Features Used: IVR – failover mechanisms, fallback flows, and data scripts for geo-based routing
270% Lead Growth Fueled by Real-Time Validation
- ChallengesLimited partner transparency, slow lead processing causing timeouts, and high drop-off rates after consumer redirects hindered performance and conversions.
- SolutionsEnabled sub ID-level analytics, real-time lead validation and routing, and automated SMS re-engagement to boost responsiveness and conversions.
- ImpactAchieved 270% lead growth, faster issue resolution, higher re-engagement rates, and scalable expansion with new products and market reach.
Industry: Short-term loans → Financial Services
Core Products Used: LMS Sync – rapid validation and delivery with full source-level reporting
Features Used: Lynx – click tracking and sub ID attribution, E-Delivery – automated email and SMS communications to recover lost conversions
Increased Monetization Driven By Automation
- ChallengesNeeded FCA-compliant, scalable infrastructure with better affiliate control and revenue maximization across multi-brand, multi-buyer leadgen operations.
- SolutionsImplemented white-labeled platform with enterprise routing, automated workflows, compliance tracking, and smart monetization via Ping Tree.
- ImpactEnsured FCA compliance, boosted revenue per lead, and increased efficiency across brands with automation and dynamic routing.
Industry: Short-term loans → Financial Services
Core Products Used: LMS Sync – for centralized lead intake, validation, and multi-brand routing
Features Used: Opt-Intel – for real-time suppression and compliance checks, E-Delivery – for campaign follow-up across owned brands
Streamlining Partner Ops With Custom Buyer Portal
- ChallengesFaced high onboarding costs, fragmented tools, and time-consuming manual processes, especially for partner billing and internal accounting.
- SolutionsConsolidated operations in Phonexa’s suite, automated billing workflows, and launched a self-serve Buyer Portal with flexible funding options.
- ImpactCut costs, saved 40+ hours/month, improved efficiency, and increased revenue through centralized lead management and automated buyer transactions.
Industry: Home Services, Insurance
Core Products Used: LMS Sync – dynamic ping tree, lead tracking, and distribution
Features Used: Books360 – automated accounting, billing, invoicing, and payout management, Buyer Portal – self-serve lead purchasing interface with prepaid funding options