A2P 10DLC Campaign Vetting FAQs

This FAQ relates to the latest changes to US A2P 10DLC Campaign registration.

Since January 26, 2023, all new US A2P 10DLC Campaign registrations (Standard, Low volume standard, and Sole Proprietor) are subject to a manual vetting process and be charged a $15 campaign verification fee at the time of external vetting. If a campaign is denied by external vetting, additional charges may occur with re-submission.

Why is campaign registration subject to vetting, and is this requirement specific to Phonexa?

This requirement is industry-wide and aims to combat spam, fraud, and unwanted messaging, ensuring SMS remains a trusted communication channel in the U.S. Every messaging provider handling A2P Campaigns must conduct this vetting process.

How does this impact Campaign Registration?

Upon submission, a campaign enters an “In Progress” state until it passes manual vetting. Only once fully approved can customers send compliant messages via the A2P route.

How long does Campaign Vetting take?

Campaign approvals undergo vetting, typically taking 1-7 business days for standard cases. Plan accordingly.

Will the $15 fee be refunded if vetting fails?

No, the fee is non-refundable. 

Do these changes affect existing Campaigns?

All Campaigns created after January 26th, 2023 require vetting. Any changes for prior Campaigns will be communicated.

Do post-approval Campaigns, like Agents/Franchise and Proxy, undergo vetting and the $15 fee?

Yes, vetting applies post-approval, after carrier approval.

Are there exceptions to these changes?

Toll-free messaging offers an alternative, with a verification process but no Brand or Campaign registration requirement.