Friction Insights & Evaluation
Track any action that causes friction, including click rate, click-error, bounce, speed-browsing, mouse-out, and mobility
User Behavior Recording & Analytics
The ultimate behavior analytics and conversion rate optimization software that helps you understand user behavior and improve conversions
HitMetrix Features
Data only tells one side of the story. Visualize, track, and document user behavior to produce data that shows how visitors convert after browsing through your website
Data Visualization
Get valuable information at a glance, or go more in depth with data analytics that will allow you to guide clicking, scrolling, and tapping into conversions
Heatmaps & Click Tracking
Color prisms inform why scrolling and clicks aren't converting into clients. Discover which components of your marketing funnel capture attention that translates into clicks
Session Replay Software
Videos are archived for review, allowing you to track behavior analytics, tendencies, and frequencies to identify frustrating sessions for fixing
Why HitMetrix is Crucial to Conversions
HitMetrix records a website visitor’s user persona with forms, and where the pitfalls occur
Arm clients with customer satisfaction scores, and product managers and UX designers with session replays with findings and feedback
Measure the performance of your leads, and find out where they’re falling short by watching session replays of your form dropouts
Improve conversion flows and stop guessing usability testing by discovering when visitors get stuck and leak out during the journey
Leverage insights into activity-tracking solutions that offer detail into drop-offs. A dedicated dashboard analyzes conversions with data
Fraud-detection feature serves data in real time to ensure purchased leads are not fraudulent. HitMetrix is GDPR and CCPA compliant to keep end-user privacy safe
Get Better Insight with HitMetrix
Understand how your users are behaving with the most robust heatmap data visualization solution on the market today
You’ll get free integrations with major platforms, guided onboarding, and easy integration with your existing tools.
Learn more about our Integrations
What Our Customers Are Saying
The customer support was amazing. Tiara and the Phonexa team was with us every step of the way through our initial build out of our ping tree. From integrations to client communication - it’s like they are part of our team! We’ve increased our revenue by monetizing our data effectively. 
Bill S.
Founder
Phonexa is easy to use and very customizable. I am just starting to learn all the capabilities however the ones I am familiar with are easy to use and important in our day to day. All the different requests I made thus far were solved within the platform or was adjusted to meet my needs. 
Mati M.
Media Manager
Phonexa has helped my business. The platform has been instrumental in growing my business, the sheer volume of analytics at my fingertips has allowed me to really drill down in detail my leads which has in turn enabled me to increase my ROI. 
Eamon B.
Director
One Suite to Control All of Your Performance Marketing
User Behavior Recording and Analytics is Always in the Palm of Your Hands
The Phonexa Apps for mobile and desktop give you the speed, mobility, and convenience to control your marketing campaigns from anywhere, and on the go.
Learn More
HitMetrix FAQs
What is a heatmap?
A website heatmap tool presents complex data visualization by color, decoding behavior analytics, and user personas around clicking, scrolling, and tapping. Phonexa’s HitMetrix heatmap app records website visitor mouse movement and points you to ways in which you can improve the customer experience.
What are the benefits of a user behavior recording and analytics software?
Conversion tracking on websites can be the missing ingredient from your marketing mix to identify pitfalls in the user journey. Improving quirks throughout customer touchpoints will help you improve conversion rate optimization. A screen recorder breaks down a frustrating session and offers data and insight for quick fixing.
How do I analyze HitMetrix data in real-time to improve the marketing funnel?
HitMetrix is imperative for customer-centric marketing and identifying conversion rate optimization strategies. A top behavior analytics and conversion optimization tool like Phonexa’s HitMetrix gives brands everything they need to improve usability testing and to scale micro-conversion strategies.
Recent Blog Posts
Introducing Buyer Referral Commission, iClear Cost Reports, Do Not Call Check Within Form Builder
Our latest feature releases bring valuable upgrades to the Phonexa Suite, giving you more powerful tools for improving efficiency, partner collaboration, and compliance. Along with the Buyer Referral Commission and iClear Cost Report, we’re excited to introduce a new Do Not Call Check within the Form Builder to help ensure TCPA compliance. Let’s explore each of these exciting updates!
Read more
How Not To Violate Your Affiliate Program Terms After the TCPA Update
Disclaimer: The articles and contents of this website are provided for informational purposes only and...
Read more
Consent Management by Business Model in the One-to-One Consent Era
Disclaimer: The articles and contents of this website are provided for informational purposes only and...
Read more
Introducing Buyer Referral Commission, iClear Cost Reports, Do Not Call Check Within Form Builder
Our latest feature releases bring valuable upgrades to the Phonexa Suite, giving you more powerful tools for improving efficiency, partner collaboration, and compliance. Along with the Buyer Referral Commission and iClear Cost Report, we’re excited to introduce a new Do Not Call Check within the Form Builder to help ensure TCPA compliance. Let’s explore each of these exciting updates!
Read more
Introducing Phonexa’s Feature Releases: Enhancing Efficiency and Control
Phonexa’s August and September updates introduce new tools and integrations to enhance workflow efficiency and data management. These include advanced lead processing rules, smoother third-party integrations, and improved email suppression. With customizable lead redirect management and better data privacy controls, these updates help businesses streamline operations and meet industry demands. Explore these enhancements to optimize your processes and elevate lead management strategies.
Read more
Your 8 Best Call Tracking Software Solutions in 2025
We’ve put together this comprehensive call tracking software guide to help you explore, compare, and...
Read moreGet Your Personalized Consultation Now
Book a Free Demo 
