Run real-time performance analysis on advertiser offers and affiliate traffic to keep your finger on the pulse
Use Lynx to track offers and traffic in real time to measure clicks, conversions, and more.
Lead Transparency that Delivers An Optimized Journey
Link tracking is the process of creating and using data-coded tracking links so you know where traffic on your website is coming from. The digital code that is assigned to your links are able to track user activity for that specific link with affiliate tracking software. Tracking links can be used in any of your digital marketing efforts to track link traffic.
Link tracking gives marketers a method for tracking the effectiveness of their marketing initiatives, and in doing so delivers a wealth of valuable data regarding your web traffic. It can reveal which marketing links are bringing in traffic and which ones are underperforming. By seeing the links and channels that are bringing in the most high-quality traffic, you’re able to adjust your efforts to put more resources into the best-performing links and channels.
Lynx offers tracking for link usage across a variety of channels, including affiliate links, social channels like Twitter, Instagram, and Facebook, plus Google Ads and more. By implementing link tracking, you can follow activity across all your digital marketing channels.
Yes, Lynx can provide important attribution data for your campaigns and other marketing initiatives. Using coded tracking links, you’re able to collect data on all your marketing efforts. Once you’ve collected attribution data on your links, you can use analytical reports from your affiliate marketing tracking software to identify your most profitable channels or highlight trends.
Link tracking is useful for a business in any industry that relies on digital marketing to drive traffic to their website. Industries like insurance, financial services, home services, and other businesses engaged in performance marketing can benefit from using link tracking from affiliate marketing platforms.
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