Marketing Trends and Expert Advice

Email marketing remains not only practical and widely used, but it is also the most profitable marketing channel for all insurance verticals. Here’s why.

If you’re a small business owner seeking to enhance your visibility and regain control over your calls, here are the benefits call tracking can offer.

Without accurate and relevant data, marketers cannot make educated decisions and ensure ROI attribution.

Utilizing an IVR system helps enterprises manage numerous calls, refine customer journeys, and stay available at all times. We explore the importance of IVR surveys and why they have become a staple of customer service.

The future of lead management is here. Learn how Ping Post Calls 2.0 will optimize and streamline the lead journey from start to finish, and support the most dynamic live lead distribution practices across all industries.

Let’s explore digital attribution in more detail and analyze the different types of attribution models.

With the valuable intel conversation analytics can provide, companies can get actionable insights into product development, sales, CX, and marketing — all from just a phone call.

Scheduled to take place from Nov. 2 to 4 at the Caesars Palace in Las Vegas, Affiliate Summit West is the home of affiliate and partnership marketing, where advertisers and publishers from all spectrums of the industry come together to share insights on optimizing online marketing efforts.  Phonexa is returning to the conference for the […]

Let’s take a detailed look at how suppression list management works, its features, and its benefits.

Driving more leads remains the top marketing priority for any enterprise in 2021.

Cloud PBX solutions have been especially appealing to enterprises lately due to their cost-efficiency, scalability, and customizable nature

Slated to take place at the Mandalay Bay in Las Vegas from Oct. 4 to 6, InsureTech Connect is the world’s largest gathering of the leading minds in insurance innovation and transformation.