Maximize Revenue on Inbound Calls with Call Logic

Call Tracking Software for Large-Scale Business

Track, route, and distribute inbound calls for pay per call and affiliate campaigns. Connect callers with the right buyers in real time and optimize performance at scale.

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Visualizing a call tracking dashboard that represents the most essential campaign data
Visualizing the call tracking and analytics process
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Call Tracking Software Tech Stack & Features

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Representing IVR software for inbound call handling

Handle inbound calls with Phonexa’s IVR software to optimize workload, minimize call queues, inform callers, and solve simpler requests on the spot without involving live agents. Integrate AI Call Agents as an IVR block to deliver humanlike conversational experiences and personalized responses to callers, based on the conversation context and historical insights.

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Representing predictive modeling software that can simulate marketing outcomes based on the input data and performance patterns

Simulate pay per call campaigns with Phonexa’s predictive modeling software. Test outcomes, variables, and timings before launching the winning campaigns. Expand into new markets and audiences and onboard partners with confidence and no risk.

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Representing the outflow routing system, where a call is offered to the next best-matching buyer upon rejection by the current buyer

Design a well-thought-out Ping Tree to offer unsold calls to the next-best buyer within a waterfall lead distribution. Make sure all calls remain in the market until sold or until the sale conditions are exhausted. Grow ROI on inbound calls without sacrificing conversion or user experience.

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Representing the ability of Call Logic, through the iClear integration, to screen and block low-quality, irrelevant, and potentially fraudulent calls

Validate and verify inbound calls in real time – upon submission by the publisher – with iClear to ensure only legitimate, purchase-ready calls are accepted for distribution. Double down on the most profitable call sources and keep your marketing pipeline cost-effective.

The Best Software for Pay Per Call Campaigns

Run pay per call campaigns with confidence, maximize ROI on inbound calls, and stay TCPA-compliant while handling thousands of calls daily
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Pay Per Call Campaigns

Grow ROI on pay per call campaigns by using real-time call tracking data and Phonexa’s Ping Tree software for data-driven consumer distribution. Connect callers to the highest-bidding buyer or set up any other custom distribution logic that supports your business.

Affiliate Network Software

Get full control over call flows within your affiliate network by collecting and analyzing consumer data across marketing channels and touchpoints, from the first engagement to the call itself and beyond. Use Phonexa’s affiliate network software to build the industry-leading affiliate network.

Drag-and-Drop Call Flow Builder

Design calls flows that resonate with your target audiences, advertisers, publishers, and everyone else involved in the process. Drag and drop the required call flows and at the product, campaign, and Ping Tree levels to customize call distribution for advertisers.

Toll-Free & Vanity Call Tracking Numbers

Employ local and toll-free vanity phone numbers and DNI technology to support local and international campaigns and to stand apart from the competition by knowing which caller belongs to which source. Brand-on call tracking numbers like 844-PHONEXA can increase awareness and help users remember and connect with your brand more easily.

Personalize Calls with AI Call Agents

Provide humanlike conversational experiences, qualify inbound calls to a matching buyer or sales rep, and collect valuable marketing data with Phonexa’s AI Call Agents.

 

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Representing Phonexa's AI Call Agents, a software solution that can provide callers with personalized conversations while collecting data and helping qualify them to a matching buyer or internal sales rep
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Call Logic Under the Hood

Call Tracking

Track every inbound call across dozens of parameters, from source to demographics to quality, to zero in on the most profitable products, campaigns, sources, and call distribution strategies. Screen all incoming calls for fraud with iClear to keep your pipeline cost-effective and reliable.

Call Distribution

Use Ping Post Calls 2.0 to connect calls to matching buyers based on the real-time data, historical performance, and the chosen distribution strategy: Price, Priority, Weight, Parallel Pings (higher Price), Ping Post, Max EPL, Profit Maker, or Even Distribution.

Call Analytics

Unlock granular insights into inbound calls to learn who your callers are, where they come from, and how different sources, campaigns, and Ping Trees perform against each other. Plug analytic insights into predictive modeling algorithms to simulate outcomes across different datasets.

AI Call Agents

Add AI Call Agents as a block within your IVR to provide humanlike, personalized conversational experiences for every caller. Train AI Call Agents on industry-specific data and set conversational boundaries to ensure in-depth answers and prevent abuse.

Turn inbound call tracking insights into data-driven call distribution into sales.

Frequently Asked Questions

What is Call Logic?

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Call Logic is Phonexa’s core inbound call tracking and distribution software that unlocks insights into inbound phone calls and allows you to sell these phone calls to buyers or route them to your own sales reps. In fact, Call Logic is an infrastructure platform for large-scale businesses that want to buy or sell phone calls while tracking them at a granular level for CRO and other business benefits.

What businesses can benefit from Call Logic?

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The most popular use cases for inbound call tracking and distribution software like Call Logic include affiliate networks, lead generators, lead aggregators, advertisers, and also affiliates who generate large volumes of calls and want to either optimize internal call routing – those converting calls on their own – or take full control of call distribution, maximizing revenue on calls with Phonexa’s custom call distribution strategies.

Given the depth and accuracy of tracking and distribution that Call Logic provides, it may be most powerful in high-ticket industries such as finance, real estate, insurance, home services, and solar, as well as in industries with complex, prolonged marketing cycles. Call Logic allows you to get the most out of every inbound call, regardless of the complexity of the customer journey of the caller.

Explore the full list of industries we serve.

Can I buy or sell calls and leads with Call Logic?

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With Call Logic, you can buy and sell calls coming from consumers. As for leads – consumers who fill out forms on a website – you can buy and sell them with our second core product, LMS Sync.

Note that Call Logic and LMS Sync are integrated into Phonexa’s ecosystem, enabling free data exchange between these modules and making it much easier to track and distribute consumers who frequently switch marketing channels.

Can I integrate Call Logic with my CRM?

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Yes, you can integrate Call Logic with your CRM, pulling caller data in real time while ensuring only high-quality contacts are fed into your CRM. In addition to CRMs, Phonexa’s products integrate with advertising solutions, call center technologies, CDPs, digital analytics products, fraud prevention technologies, and other components of a modern tech stack.

Explore the full list of Phonexa’s integrations.