10DLC Campaign Approval Best Practices

Follow these best practices to get your 10DLC campaigns approved for the vetting process.

Starting January 26, 2023, all new Phonexa US 10DLC Campaign registrations (Standard, Low volume standard, and the upcoming Sole Proprietor 2.0) will undergo manual vetting and incur a $15 campaign verification fee during external vetting. If a campaign is rejected, additional charges may apply upon resubmission.

Follow these guidelines when submitting new campaigns to increase approval likelihood.

Best Practices:

1. Avoid forbidden use cases to prevent Campaign rejection. Ensure your A2P Campaign does not involve prohibited content.
2. Maintain consistency in brand, website, and sample messages. The brand and website provided must match those included in your sample messages.
3. Ensure alignment between sample messages and use cases. For example, if you register a political campaign but your sample messages contain generic content like “Your one-time password is: 123456”, your campaign will be rejected.
4. Maintain consistency between email domain and company name. Large corporations should use dedicated email domains consistent with their registered brand to avoid rejection.
5. Submit only real, functioning websites. If your opt-in process requires a website but the provided address is non-functional, your campaign will be rejected.
6. Send messages according to the registered brand. Mismatched branding, such as sending messages intended for one brand under another, will lead to rejection.
7. Collect consumer opt-in appropriately. Ensure messages are sent only to recipients who have explicitly consented to receive them, following CTIA guidelines for handling consumer consent.
8. Display opt-in language on your website if indicated in the “message flow” field. For example, include language like “By providing your phone number, you agree to receive text messages from [Brand]. Message & data rates may apply. Message frequency varies.”
9. Include opt-out language in at least one sample message. Include an option for recipients to reply “STOP” to opt out.
10. Implement express opt-in wherever a phone number is required, accompanied by opt-in language, a checkbox, and opt-out instructions. This applies to contact and donation pages, among others, and should include links to Privacy Policy and Terms and Conditions.
11. Ensure Privacy Policy prohibits sharing/selling end user information to third parties.
12. Include embedded links/numbers if the campaign was created with attributes like Embedded Phone Number or Embedded Link. Samples must contain these elements.

If your campaigns are rejected, a member of our team will contact you to assist with rectifying your campaign registration or to guide you through the process of submitting a new campaign.