How To Create a 10DLC Brand

Creating a brand is the first step to becoming compliant with 10DLC rules. Read on to learn how you can create your brand.

Why Create a 10DLC Brand?

If your business is engaging in application-to-person (A2P) text messaging using 10-digit long code (10DLC) numbers in the US, registering for 10DLC is essential to avoid fees and penalties imposed by mobile network operators. This guide will walk you through the process of registering your brand, utilizing the tools available in Phonexa. 

Pre-requisites:

Phonexa offers APIs and services for sending text messages, along with tools accessible for registering messaging campaigns for 10DLC. 

Sign up if you haven’t already. Reach out to your Phonexa representative for more information. 

Information Required for 10DLC Brand Registration:

When registering a 10DLC brand, you’ll need to provide the following business information. 

Note that mobile network operators use this information to verify your brand, which can impact the throughput allowed for your campaigns. Ensure all supplied information is accurate, complete, and free of typos to avoid throughput limitations or verification delays.

Business Information

Item	Description
Legal Company Name	The official, legal name of your business. This should match the name under which your EIN is issued.
DBA or Brand Name	Doing Business As (DBA) or any trade names. This field is required, even if your brand name is the same as your Legal Company name.
What type of legal form is the organization?	The type of legal entity your brand represents. Choose from: Charity / Non-Profit Organization Government Private Company Publicly Traded Company
Vertical	The industry vertical which best matches your business.
Country of Registration	The country in which your business is registered.
Website	A URL directing to your business’ website.
EIN Issuing Country	The country that issued your business’ EIN or identification number.
EIN	Your business’ Employer Identification Number. EINs are issued by the Internal Revenue Service in the US. If your business does not have an EIN, use this field for an alternative business identification number supplied by your relevant issuing country.
Stock Symbol (required only for Publicly Traded Companies)	Your business’ stock symbol.
Stock Exchange (required only for Publicly Traded Companies)	The stock exchange on which your business is listed.
Reseller	This box should be checked if your business re-sells products and services to other end users who are also businesses. Resellers are also known as Independent Service Vendors (ISVs).
Business Address, City, State / Region, and Postal Code / Zip Code	The official, legal address of your business. This should match the name under which your EIN is issued.

Brand Contact Details

Email Address	The email address of an authorized representative for your business.
Phone Number	The phone number of an authorized representative for your business.

Additional Guidance for Canadian Brands:

When registering a Canadian brand, follow these additional guidelines:

• Instead of the EIN, provide your Provincial or Federal Corporation/Registry ID Numbers (for Private Profit or Public Profit brand types).
• Avoid using your Canadian Federal Business Number (BN) or Canadian Revenue Agency Tax Account Numbers in the EIN section. However, if necessary, provide this information, ensuring to have official registration documents prepared for manual vetting.
• Keep official registration documents available, as changes in provincial identification numbers may require manual vetting.

Billing Details

• There’s a one-time, non-refundable $4 fee for registering a brand, which is applied by the Campaign Registry – an independent organization managing 10DLC brands and campaigns in collaboration with mobile network operators.

Next Steps after Brand Registration:

Upon brand registration, it undergoes an identity verification process. The status of your brand’s identity will be promptly available soon after. 

Unverified Brands

If your brand isn’t verified, review all provided information for accuracy. If there’s an error in the EIN, reach out to our team for assistance.

Enhancing Brand Credibility through Third-Party Vetting

You can improve the commercial terms for your brand by submitting it for third-party vetting.