How Lead Identity & Background Verification Can Grow Your Profits

Imagine having full control over the leads you’re buying, with purchase-ready consumers coming through and low-quality leads being sieved out. This is exactly what in-depth ID and background verification enables, unlocking insights on the leads in real-time before you accept or reject them.

ID & background checks with Phonexa’s iClear allow you to screen thousands of leads daily. At $0.11 to $0.30 per check, you can uncover exhaustive demographic data to steer your marketing campaigns in the right direction. 

Read on to learn everything you need to know about lead ID and background verification.

Book a demo to learn more about ID & background verification with iClear.

What Is Identity Verification?

Identity verification is checking the contact details you’re buying a lead’s name, phone number, address, etc. – against your company’s internal or external databases so you can either purchase or decline the lead and also gain insights on your lead acquisition campaigns. 

If you’re integrating ID and background verification software like iClear with a web or call lead management system like LMS Sync or Call Logic, you can verify all offered leads against your specific parameters and only buy ones worth their money.

Identity & Background Verification with iClear

When it comes to lead acquisition, nuances matter. If you’re buying leads from trusted sources, or you can tolerate associated risks, you may only need to check the lead’s name and address. However, buying leads from new partners may require full ID verification, including SSN, bankruptcy records, and criminal history, until you’re sure the new traffic source is trustworthy. 

In both cases, though, you might benefit immensely from iClear, a web and call lead verification software brought to you by ValidRecord and available to all Phonexa clients as an add-on. With ID and background checks of various depths, you can unlock just enough data to make a purchase decision while not overpaying for excessive lead details you don’t need.

Here is the full pack of identity and background verification services with iClear:

Service	Verification & Check Types	Price Per Ping
Caller Identity	First nameLast nameAddressOther ID-related details	$0.16
Full ID Verification	AddressPhone numbersSSNDate of birthDeceased status indicatorBankruptcy recordsCriminal and infractions historyLiensJudgementsForeclosuresOther ID-related details	$0.30
Simple ID Verification	Name and aliasAddressPhone numberSSNDate of birthDeceased status indicatorBankruptcy records	$0.16
Background Check	Bankruptcy recordsCriminal and infractions historyLiensJudgmentsForeclosuresOther ID-related details	$0.20
Criminal and Infraction Check	Lead’s criminal and infraction history check by the provided phone number	$0.11
Liens Check	Lead’s lien check by the provided phone number	$0.11
Judgements Check	Lead’s legal judgment records check by the provided phone number	$0.11
Foreclosure Check	Lead’s foreclosure records check by the provided phone number	$0.11
Bankruptcy Check	Lead’s bankruptcy records check by the provided phone number	$0.11

Let’s review each of these checks in detail.

Caller Identity

Since callers are generally more purchase-ready than web leads, you might want to perform the basic ID check for all inbound calls, even calls coming from trusted partners. For example, checking the lead’s address might be necessary in industries where you dispatch on-site technicians, such as home services, solar, insurance, and many more.

iClear: Caller Identity Check set-up guide

Full ID Verification

Full ID verification is the most scrupulous screening with iClear, checking every available detail on the lead in question. Whether you’re in a high-ticket industry or you want to eliminate the risk of buying mismatched leads, Full ID verification will do the job at the lowest price in the market.

iClear: Full ID Verification Setup Guide

Simple ID Verification

Simple ID Verification is a cost-effective way to gather enough information about the lead without delving into costly details. Checking their address, phone numbers, SSN, and date of birth may already be sufficient for most campaigns. 

For example, you may use Simple ID Verification to validate a lead’s identity before running a credit profile, or you can make sure the applicant exists and isn’t flagged for fraud. But then again, it’s all about your risk tolerance and the specific demands of the niche you’re in. 

One additional feature Simple ID Verification includes is a bankruptcy record check, which is relevant for loan origination, credit line offers, high-risk financial products, B2B leads, and high-ticket installment-based services, like HVAC or solar. 

iClear: Simple ID Verification Setup Guide

Background Check

Background Check is a comprehensive assessment of leads, providing insights into the lead’s criminal history and history of infractions, liens, judgments, foreclosures, and bankruptcies. 

As an iClear user, you can choose between an all-encompassing Background Check at $0.20 per ping and individual checks at $0.11 per ping. In most cases, a comprehensive Background Check is a better choice if you want to get a clearer picture of the lead. 

Take a product tour to see how Phonexa, iClear included, unlocks profound insights into leads.

Example: You’re buying home improvement leads, offering loans of $5,000 to $30,000. For a loan amount this big, you might want to know not only whether the lead is undergoing, say, foreclosure, but their entire financial background.

iClear: Background Check Setup Guide

Criminal and Infraction Check

While Background Check is the go-to option in most cases, sometimes you might only want to verify a single parameter, like the lead’s felony convictions, misdemeanors, pending criminal cases, etc. If so, Criminal and Infraction Check will do the job, a great tool for legal, real estate finance, and insurance businesses that want to reduce lead waste.

iClear: Criminal and Infraction Check Setup Guide

Liens Check

A lien typically indicates that the lead has an outstanding debt and may be experiencing financial difficulties. In practice, a lead with a tax lien may be restricted from taking on new debts, making this information especially beneficial for companies providing financial services.

iClear: Liens Check Setup Guide

Judgements Check

Judgment checks show whether a lead has been the subject of a civil court judgment, which may be caused by failing to repay a debt, losing a lawsuit, or having financial obligations enforced by the court. Revealing this information will help you make an informed decision.

iClear: Judgments Check Setup Guide

Foreclosure Check

Foreclosure (past or active) is when the borrower defaults on their mortgage payments and therefore loses ownership of the property. For lead buyers, foreclosure signals the lead’s financial instability and their homeownership status, staying on a credit report for 7 years. 

One obvious case when you might limit your lead verification to Foreclosure Check is if you’re targeting homeowners. Having a foreclosure usually means that the lead rents an apartment rather than owns it, being, in fact, useless to your business.

iClear: Foreclosure Check Setup Guide

Bankruptcy Check

When an individual or business declares that they cannot repay their debt, a court either discharges it or sets up a repayment plan, with the record remaining on a credit report for 7 or 10 years, respectively. Leads with bankruptcy records require special scrutiny before purchase.

iClear: Bankruptcy Check Setup Guide

Before-Purchase vs. After-Purchase Lead Verification with iClear

For all abovementioned verification types, Phonexa’s LMS Sync users can run checks in two modes:

• Synchronous – waiting for the lookup outcome before processing a lead
• Asynchronous – processing a lead without waiting for the lookup outcome

In other words, you can choose whether to make a purchase decision based on the results of the real-time lead verification (legitimate leads are accepted, low-quality and mismatching are rejected) or verify your leads post-purchase without interrupting the flow. 

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Naturally, a Synchronous run might seem advantageous at first glance – after all, why would you take risks if you can verify leads before buying them? However, Asynchronous execution does have a few strong use cases, like when the lead processing speed is important, or if you’re purchasing cheap leads in bulk and want to score them post-sale. Likewise, if you collect data from several data enrichment APIs, waiting for all of them to synchronize might lead to delays and unnecessary processing complexity.

	Synchronous Execution	Asynchronous Execution
Main Purpose	Critical lead verifications	Historical data analytics
Lead Processing Speed	Slower than Asynchronous	Instant
User Experience	Possible delays	Instant connection
Lead Quality Control	Immediate filtering	Post-purchase checks
Potential Bottlenecks	Delays and drop-offs	Low-quality leads

Pro Tip: With iClear, you don’t necessarily have to verify all your leads in real-time or post-purchase – instead, you can set the percentage of leads you’d like to check. If you process hundreds or thousands of leads daily, and especially if they come from verified sources, you may only want to check a small part of them to make sure the traffic quality is there.

Your All-in-One Email & Performance Marketing Software Suite

Knowing who your leads are and where they are coming from is crucial, but it’s just as crucial to have an ecosystem that allows you to manage everything from one place without having to juggle reports and tools. 

“To kick things off in affiliate marketing and business in general, you need to have an idea of what success looks like for you first, and that has to be based on your internal requirements, not just what someone else has done. You will never understand someone else’s campaign – they’re only going to tell you the good points, not the optimization processes that they’ve been through to get there, and you haven’t seen. So you need to be prepared and have this kind of more realistic approach to understand what this or that can do for my brand and why I am going to try this.” – David Pickard,  CEO at Phonexa, from Affiverse Affiliate Marketing Podcast

That’s what Phonexa does, realizing your full lead acquisition and sales potential. We’ve united eight performance marketing tools under one roof, enabling a clear vision of your efforts across campaigns and touchpoints. For example, if you’re buying web leads with LMS Sync and phone calls with Call Logic, you can ensure the best follow-up for these leads with E-Delivery.

And so much more.

 

Here are the eight proprietary solutions you get at a single price (online price calculator):

Build your plan now, or book a demo to learn more about Phonexa.

Frequently Asked Questions

What is digital identity verification?

Digital identity verification in the context of lead acquisition is checking the lead’s name, address, and other ID-related details that you can verify against your internal or external database in order to understand whether you want to buy this lead or gain insights into your affiliate marketing campaigns.

What information does ID verification provide?

Depending on the depth of ID verification, you can receive general or industry-specific insights on the lead, like their credit score history, foreclosure history, etc. With iClear, you can unlock these insights at $0.11 to $0.30 per ping, which is an unprecedentedly low price for this type of service.

What is the best identity verification software?

We at Phonexa would recommend iClear from ValidRecord because it unites over a dozen different verifications and checks, while you can only use the ones you need without having to overpay for the features you don’t need.

What makes iClear unique compared to other identity verification services?

With iClear, you can choose what specific checks to run for each of your lead acquisition campaigns – and then decide whether the lead in question is worth buying. This simple algorithm can grow your sales exponentially, leading to more conversions, fewer bounces, and more effective resource allocation. 

For example, if you’re running a mortgage refinance campaign, you may only care about whether the leads you’re buying have gone through foreclosure. As for the rest of the details, you may not want to pay to reveal them, so you can be very cost-effective and data-driven.