Blog

Performance Summaries, Mailer Compliance: October 2023 Product Updates

Phonexa’s tech team has been working hard, innovating and building custom solutions across our products to optimize and power your performance marketing automation campaigns.

Here are just some of the new significant features and improvements for the month of October across our suite of products.

System Update: Sidebar Background

Did you know that you can change the colors and themes in your Phonexa Instance? Within Project Settings, you have many options to customize your Instance. We’ve now added a feature that allows you to upload a custom image for the sidebar background or for you to choose one of our preset backgrounds.  

LMS Sync & Call Logic Updates

Tracking: Test Run

We’ve been adding all kinds of cool new features within the Tracking tab in recent months. Now we have a “Test Run” option on each rule that allows you to send a test lead to ensure everything is configured properly.

Tracking: Call Logic Buyer Response

This is a new feature for Tracking in Call Logic. When the publisher posts data with a call, this trigger will send the data to the buyer at the moment they answer the call.  

Lead Returns

Lead price adjustments were previously reflected in reporting, but lead returns were not. We’ve updated the lead return functionality to change the lead price. If you have any questions on how to start using this, please reach out to your account manager.

Lynx Update: Performance Report Improvement

We’ve added a new tab to the Performance Summary for “by Revenue Type” in Lynx. When you click on this tab, it will add a new column for Revenue Type to give you another layer of reporting. 

Opt-Intel: New Download Frequency Report

In order to help you with mailer compliance, we created a new report for Download Frequency in Opt-Intel. This report will show you details for campaigns and mailers and how many days it’s been since they downloaded a new list.  

Got Questions?
Get in touch! We are available 24/7.
Liana Tonoyan

Liana Tonoyan is the Chief Information Officer at Phonexa. She oversees the operational and technical sides of the business for the all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. Liana works closely with the company's leadership to set and drive organisational vision and technical strategy, all while ensuring effective implementation for goals and objectives. Liana has extensive experience across online marketing and lead generation industries throughout her career. She’s previously worked at KPMG, where she managed the operations department and worked closely with C-level staff.

Recent Posts

6 Tips To Optimize Your Conversion Funnel & Drive Sales More Rapidly

Struggling to drive conversions? Not only does it frustrate you, but it also wastes precious…

4 days ago

Lead Analysis: How Profound Lead Analytics Improves Conversion Rates

Whether you’re buying or selling leads or phone calls, comprehensive lead analysis – both before…

2 weeks ago

How Address Verification Can Help You Purchase the Leads You Need

Regardless of the industry and scale, having a system that verifies leads in real-time, before…

2 weeks ago

How Lead Identity & Background Verification Can Grow Your Profits

Imagine having full control over the leads you’re buying, with purchase-ready consumers coming through and…

3 weeks ago

Phone Number Verification to Protect Your Business from Unwanted Calls

It’s no secret that phone calls convert at a higher rate than web leads, up…

3 weeks ago

How To Verify the IP Address of the Leads You Buy

Not all leads are equal, so businesses use dozens of parameters to determine the quality…

4 weeks ago