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| Overall Traffic, Q1 2026 | Traffic Dynamics, Q1 2025 vs. Q1 2026 | 2-Year Average Traffic Share by Channel | ||||||
| Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |||
| 66.08M | 8.69% | 73.39% | 20.11% | 4.42% | 0.5% | 0.04% | 1.34% | 0.20% |
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