Categories: Blog

Advice For Every Stage Of The Performance Marketing Journey

Phonexa COO Jeff Schaffer recently appeared on the “Enformed Insights” podcast in an episode titled “Unlocking Success in Performance Marketing: Advice For Every Stage Of The Journey.”

The “Enformed Insights” podcast shares an inside look into how industry experts succeeded in their respective fields.

Schaffer joined host Fred Pfeiffer, Enformion’s Director of Business Development and Marketing Intelligence, to discuss his journey in performance marketing and the insights he gained along the way.

Here are some of the highlights from the conversation:

(00:40) Information on Schaffer’s background and the road that led to Phonexa
(03:12) Schaffer outlines his approach to building and managing high-performing teams
(05:18) Advice for newcomers to the performance marketing industry
(08:58) Developing a passion for the industry
(11:26) Breaking down Phonexa’s key differentiators in the performance marketing software landscape
(13:55) The biggest challenges and opportunities facing the affiliate marketing industry
(16:45) Insights into Phonexa’s growth, future expansion plans, new features, and functionalities
(19:13) How Phonexa ensures its products are constantly evolving to meet the needs of their clients
(21:35) Schaffer provides a real-world example of the Phonexa platform helping a client achieve success
(23:02) The biggest pain points Phonexa helps clients solve
(25:37) Tips on using news sources to stay current with industry trends

To continue the conversation with Jeff, connect with him on LinkedIn.

Got Questions?
Get in touch! We are available 24/7.
Phonexa

Phonexa is the leading all-in-one platform for call tracking, lead distribution, email, marketing, and digital marketing. The Phonexa staff is responsible for authorship of Phonexa blog posts.

Recent Posts

Pay-Per-Lead Marketing: Everything You Need to Know

Whether you're buying or selling traffic, one key question arises: What exactly should you buy…

6 hours ago

Top 10 AI Predictions for Lead Generation

Whether you’re an affiliate, advertiser, or performance marketer, your lead generation success hinges on speed…

3 days ago

AI Call Agents vs. Human Agents: When to Use Which

As a call-reliant business, you’d like to process calls in bulk while not overloading your…

1 week ago

Conversational AI: How To Convert Leads at Scale

If you still manage web and call leads manually, you’re overloading your sales and customer…

1 week ago

Faster IVRs, Smarter Bids, Geo-Verified Leads, Unified Budgets, Tag-Driven Insights: Phonexa Product Updates

Phonexa doesn’t compete—it dominates. Our recent feature updates prove why we’re the only platform that…

3 weeks ago

Cutting Down on Lead Costs: The Real Impact of Dynamic Bidding Strategies

Many businesses overspend on lead acquisition—paying a fixed price for every lead, regardless of quality,…

2 months ago