Categories: Blog

Advice For Every Stage Of The Performance Marketing Journey

Phonexa COO Jeff Schaffer recently appeared on the “Enformed Insights” podcast in an episode titled “Unlocking Success in Performance Marketing: Advice For Every Stage Of The Journey.”

The “Enformed Insights” podcast shares an inside look into how industry experts succeeded in their respective fields.

Schaffer joined host Fred Pfeiffer, Enformion’s Director of Business Development and Marketing Intelligence, to discuss his journey in performance marketing and the insights he gained along the way.

Here are some of the highlights from the conversation:

(00:40) Information on Schaffer’s background and the road that led to Phonexa
(03:12) Schaffer outlines his approach to building and managing high-performing teams
(05:18) Advice for newcomers to the performance marketing industry
(08:58) Developing a passion for the industry
(11:26) Breaking down Phonexa’s key differentiators in the performance marketing software landscape
(13:55) The biggest challenges and opportunities facing the affiliate marketing industry
(16:45) Insights into Phonexa’s growth, future expansion plans, new features, and functionalities
(19:13) How Phonexa ensures its products are constantly evolving to meet the needs of their clients
(21:35) Schaffer provides a real-world example of the Phonexa platform helping a client achieve success
(23:02) The biggest pain points Phonexa helps clients solve
(25:37) Tips on using news sources to stay current with industry trends

To continue the conversation with Jeff, connect with him on LinkedIn.

Got Questions?
Get in touch! We are available 24/7.
Phonexa

Phonexa is the leading all-in-one platform for call tracking, lead distribution, email, marketing, and digital marketing. The Phonexa staff is responsible for authorship of Phonexa blog posts.

Recent Posts

Personalize Your Offers and Gain Revenue With Behavioral Targeting

As consumers have to break through an increasing amount of noise on the web, you…

5 days ago

Better Bidding, Cleaner UI, & Localized Calls: Phonexa Product Updates

The most recent lineup of Phonexa features brings more control, sharper insights, and faster workflows…

5 days ago

AI Voice Calls: More Satisfied Callers, More Sales

Did you know the global call center AI market is projected to grow tenfold in…

4 weeks ago

New Tracking Triggers, Faster Integrations, Direct Linking, & UI Changes: Phonexa Product Updates

We love Phonexa’s latest updates for our users! These new features are all about making…

4 weeks ago

How To Grow ROI on Sales Calls with AI Call Agents & Other AI Tech

As a call-reliant business, you’d like to collect actionable data on inbound callers – who…

4 weeks ago

Pay-Per-Lead Marketing: Everything You Need to Know

Whether you're buying or selling traffic, one key question arises: What exactly should you buy…

2 months ago