Explore how Boberdoo can help grow your pay per lead and pay per call business and its 4 best alternatives: Phonexa, Twilio, Salesforce, and WhatConverts. Learn all the ins and outs of running lead generation and acquisition campaigns with today’s best pay per lead and pay per call software solutions.
It’s no secret that large-scale pay per lead marketing cannot be done by manually filling spreadsheets. Once volume grows, any manual workflows start to break down. Buyers miss their caps, disputes pile up, and customers don’t reach the right agent – the infrastructure problem becomes real and starts to affect daily operations.
This is why you need a purpose-built lead distribution platform like Boberdoo or one of its alternatives. If you sell, buy, or manage leads, calls, or clicks at scale, a well-thought-out distribution and management system can make a huge difference, helping you streamline business operations and stay cost-effective and competitive at all times.
Read on to learn more about Boberdoo and its alternatives.
Phonexa’s lead tracking and distribution software, LMS Sync, might be the main competitor to Boberdoo when it comes to large-scale operations. With LMS Sync, you can collect valuable insights into leads and use this data to distribute them to a matching buyer or your internal team, all while ensuring ironclad fraud protection with iClear.
Distribution-wise, Phonexa supports the following flows: Price, Priority, Weight, Parallel Pings (higher price), Ping Post, and Even Distribution, allowing you to set up custom distribution logic at the campaign, product, and punisher levels.
Phonexa has processed 7B+ leads and supports 2,300+ API integrations. Take a Product Tour to explore Phonexa’s lead distribution ecosystem.
Boberdoo routes calls through Twilio and requires a manual setup. That works, but it means your call setup relies on a different vendor. In contrast, Phonexa’s Call Logic manages call tracking and distribution directly, giving you full control over the process.
Call Logic allows you to track and distribute inbound calls as well as create an IVR system with AI Call Agents for a better user experience and call qualification. Likewise, since call and lead routing, reporting, and distribution happen within the same platform, you can use the same data across campaigns, which is especially useful when consumers switch marketing channels.
“Our ethos, our job is to build the most capable software possible and then get out of the way. Build all the features, all the functionality, give our clients pure flexibility, pure control, and fail over redundancy – essentially, build a robust system that is never a thing that hinders our clients. The worst thing in the world is when you scale a brand, you start generating traffic, and then your system or your software is what’s holding you back. So our logic is to build as much functionality as you can under one roof and then get out of the way.” – David Pickard, CEO at Phonexa, from the Amplify webinar series.
Get started with Phonexa to grow ROI on pay per lead and pay per call campaigns.
Twilio is a customer engagement platform and the telephony layer that Boberdoo itself runs for call routing. With Boberdoo’s BYOC model, you link your Twilio account, and the platform manages the distribution logic for you.
Twilio provides programmable infrastructure via APIs for voice, SMS, and messaging. However, if you’re using Twilio on your own, you’ll need to create the routing logic yourself.
Salesforce is the world’s most popular CRM system that helps performance marketing businesses handle large-scale campaigns by providing features like data analytics, AI agents, and more.
Lead distribution-wise, Salesforce allows you to assign inbound leads based on location, product interest, source, company size, or directly to a specific sales rep.
If your leads go to an internal sales team rather than an external buyer network, Salesforce handles that workflow directly. However, if you’re running a lead marketplace with multiple buyers, you might need fully fledged lead distribution software.
WhatConverts is a marketing lead attribution platform that tracks which campaigns, keywords, and channels generate leads across calls, forms, chats, and transactions. Unlike Boberdoo, which tells you what happened after a lead entered your system, WhatConverts covers what happened before that.
So if you already have distribution working and want to understand where high-quality traffic is coming from, that’s where you need WhatConverts. If, however, you need an enterprise-grade pay per lead ecosystem with underlying architectural software, you won’t find it here.
Boberdoo is a lead routing platform for lead sellers, buyers, and brokers, handling routing logic, billing, publisher management, and reporting for pay per lead affiliate programs. The platform covers leads, calls, and clicks in a single system, offering call routing via Twilio and lead distribution and Ping Post software as native solutions.
Lead distribution is the core product. The system natively handles Ping Post and Ping Tree software. Depending on the setup, buyers can be pinged sequentially or simultaneously based on the best price, weight, priority, or a combination of these. For example, the best-price scenario calculates exclusive and non-exclusive splits in real time.
For call routing, you connect your Twilio account, and the platform handles the routing logic on top of it. The system supports inbound call tracking software, live transfer leads, and per-buyer time-of-day pricing.
The same distribution logic that applies to leads also applies to call traffic.
The no-code form builder is actually a great addition, enabling lead capture forms right within the platform. The forms include validation and security features.
Automated billing handles invoicing, rebilling, account reconciliation, and buyer budget enforcement.
LeadQC is Boberdoo’s proprietary lead verification system designed to prevent affiliate fraud by scoring inbound leads before they are distributed to buyers. Suspicious leads are flagged and sent for manual review.
The AI Savings Model recalculates bid recommendations every 10 minutes based on performance data, competition, and buyer trends, so you can avoid overpayment and capture additional lead volume.
Boberdoo analytics tools track source attribution, vendor and buyer performance, and campaign breakdowns, also offering real-time disposition tracking. You have 100 prebuilt reports and can also export data to external tools.
Boberdoo is designed to support TCPA- and HIPAA-related workflows, has a Trust Center on AWS, and holds SOC 2 and ISO 27001 certifications. SecurityMetrics conducts quarterly compliance scans, and external firms run annual penetration testing.
Boberdoo integrations include the Boberdoo API suite and third-party integrations within the platform. Among the integrations are Anura for fraud detection, Trestle for phone and address validation, Bid Modifier for margin calculations, and Mav for SMS lead qualification and quoting.
Boberdoo pricing plans are usage-based and billed monthly. The system bases the fee on the number of pings, posts, API calls, or phone calls entering it. Outbound actions don’t count.
There’s no tier to pick. A $250 setup fee applies when you sign up, and there isn’t a free trial, though they do offer a demo and a $500/month promotional rate for the first three months.
Boberdoo customer support responses are consistently praised in reviews. As for on-site support, there is live chat and a ticketing system that goes directly to developers.
Boberdoo is a reliable lead and call distribution platform with over two decades of history in performance marketing. The pricing is transparent, the support team is always there, and you get all the features required by lead generation companies and high-volume affiliate networks.
However, you need some technical skills to set it up, and you may need to rely on Twilio for call routing if you want everything in one place.
Likewise, if you need a comprehensive underlying architecture for enterprise-grade pay per lead and pay per call campaigns, with free data flows and omnichannel marketing coverage, Phonexa might be a better choice.
Boberdoo bills monthly in arrears based on your average daily actions, such as pings, posts, API calls, or phone calls entering the system. All features are included regardless of volume.
Boberdoo runs call routing through Twilio. You connect your Twilio account, and Boberdoo applies its logic on top of it.
Boberdoo supports multiple distribution logics, including price-based, Earnings Per Lead (EPL), priority-based, weighted, and ping post.
Boberdoo is designed for both lead buyers and sellers. For example, as an affiliate network, you can use Boberdoo’s Ping Post lead distribution to maximize revenue per lead. Likewise, buyers can configure filters and bidding strategies and manage budgets.
Yes, Boberdoo meets HIPAA standards and adheres to frameworks such as NIST, ISO 27001, SOC 2, and PCI DSS. The platform is designed to support HIPAA-related workflows.
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