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Industry terms in simple words
What Is Real-Time Bidding (RTB)?
60-Second Summary Real-time bidding is an auction that happens the moment a lead or call...
CASE STUDY
Calls By Brand Explains How Phonexa's Suite Helped Increase Lead Conversions by 20%
See case studyWhat Is Keyword Spotting?
60-Second Summary Keyword spotting is a call tracking feature that scans what’s said on a...
What Is Call Disposition?
60-Second Summary Lead validation is the process of checking whether a lead is real, reachable,...
What Is Call Barge?
60-Second Summary Lead validation is the process of checking whether a lead is real, reachable,...
What Is Lead Validation?
60-Second Summary Lead validation is the process of checking whether a lead is real, reachable,...
Phonexa’s Ping Post 2.0 delivers 376% ROI to Enterprise
Real-time call bidding and lead acquisitions that generate robust ROI. Download the e-book below to learn more.
Get free downloadWhat Is Call Masking?
60-Second Summary Call masking routes a call through an intermediary number so neither the publisher...
What Is a Local Presence Dialer?
60-Second Summary A local presence dialer is an outbound calling tool that matches your caller...
What Is Call Deduplication?
60-Second Summary Call deduplication is the process of catching duplicate calls so you don’t buy...
What Is a Conversion Rate?
60-Second Summary A conversion rate is the share of people who take the action you...
What Is Earnings Per Call?
60-Second Summary Earnings per call is total earnings divided by the number of calls, the...
What Is Lead Intelligence?
60-Second Summary Lead intelligence conveys a lead’s actual value, including- where they came from, what...
Automated Lead Intelligence: What Is Campaign Data?
60-Second Summary Campaign data is information attached to a marketing campaign that can include the...
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