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Industry terms in simple words

60-Second Summary An exclusive lead is sold to a single advertiser, so no competitor is...

CASE STUDY

Calls By Brand Explains How Phonexa's Suite Helped Increase Lead Conversions by 20%

60-Second Summary Shared leads are prospects sold to several advertisers at once, which is standard...

60-Second Summary Lead buyers are the companies that pay for leads instead of generating them....

60-Second Summary Lead aggregation is a practice of pulling leads from many sources into one...

60-Second Summary Real-time bidding is an auction that happens the moment a lead or call...

Real-time call bidding and lead acquisitions that generate robust ROI. Download the e-book below to learn more.

60-Second Summary Keyword spotting is a call tracking feature that scans what’s said on a...

60-Second Summary Lead validation is the process of checking whether a lead is real, reachable,...

60-Second Summary Lead validation is the process of checking whether a lead is real, reachable,...

60-Second Summary Lead validation is the process of checking whether a lead is real, reachable,...

60-Second Summary Call masking routes a call through an intermediary number so neither the publisher...

60-Second Summary A local presence dialer is an outbound calling tool that matches your caller...

60-Second Summary Call deduplication is the process of catching duplicate calls so you don’t buy...

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