Personalization | Branding | Consistency |
Long gone are the days of batch-and-blast emails. Today, you have to approach each customer — or each group of customers —with a tailored message, for which you have to segment your audience first (not for nothing, do segmented campaigns draw 760% more revenue). Learn your customers’ demographics, psychographics, location, and history of purchases to understand what emails will make them itch. | Half of all customers are willing to receive branded emails weekly, which bears tons of untapped potential for companies sending branded emails. From unique colors and fonts to image consistency to taglines and slogans, make your emails recognizable in the inbox to draw more opens. | None of your emails is isolated from the rest of your channels. You gain or receive trust from your prospects and leads at every touchpoint, so it’s in your best interest to create a coherent brand image across all your endeavors. The least you can do is develop an emailing schedule and stick to it, keeping all your promises. |
(Source: https://www.pinterest.com/pin/182395853638587876/?mt=login)
Here’s what you can do to elevate your HVAC social media marketing:The most popular HVAC advertising ideas include an on-site promotion, SEO, social media, online reviews, affiliate marketing, and automation software, all justified in your marketing plan for an HVAC company.
Google Reviews are the feedback left on your Google Business Profile listing, appearing beside your listing on Google Maps and Search.
Promoting on YouTube may not be among the top marketing ideas for HVAC companies, but you must pay attention to it, considering the ever-growing role of video marketing and YouTube in particular. A YouTube channel will allow you to promote every touchpoint, from website to blog to social media, creating a consistent customer experience across your marketing channels.
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