Marketers often look for reliable ways to buy and sell leads online. Whether they’re in the legal, healthcare, finance, insurance, or home service vertical, high-quality leads are essential to the success of any consumer-focused organization.
The lead management process has many moving parts, from improving brand awareness and filtering out low-quality leads to sourcing lead buyers and sellers. But when it comes to lead distribution, it all boils down to identifying the best place to sell leads, optimizing the acquisition budget, and setting realistic price points.
If your company wants to sell or purchase leads, here’s what you need to know to connect with interested advertisers and generate higher revenue for every single lead you sell.
How To Get Quality Sales Leads
It’s not uncommon for brands to struggle with generating leads that are a good fit for their business. Therefore, companies should strive to leverage niche marketing and find the most reliable lead generation channels.
Let’s look closely at the channels that help businesses drive high-quality traffic and generate business-to-business leads.
Source: Chief Marketer
Lead generation is a cross-departmental effort. So to successfully generate leads, companies often require the expertise of different employees across sales, marketing, and PR departments.
When a brand identifies its ideal customers — also known as marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) — it’s instrumental to strategize how the company persuades them to make a purchase. Tapping into the potential of top-performing leadgen channels is one of the best ways to achieve the mission.
Here are some ways brands can generate more sales leads and build a bridge towards higher conversations with prospective clients.
Build a Social Media Presence
Every social media channel can be a sales asset with solid lead generation potential. Therefore, businesses must ensure they can reach their ideal customer base on specific platforms, create and nurture online communities, and attract valuable leads.
Here are some of the most effective social media channels brands use to reach their target audiences.
Source: Chief Marketer
As you can see, LinkedIn remains one of the most prominent sales assets brands can use to build brand awareness and leverage inbound lead generation tactics. Additionally, since the platform directly connects sales and marketing professionals with prospective clients and organizational decision-makers, it helps to deliver a well-rounded narrative about the benefits and value of your products.
Create Personalized Email Campaigns
Most businesses launch email marketing campaigns to generate and nurture high-quality leads. Since email marketing is one of the most efficient ways to keep audiences engaged, it’s crucial to supply them with helpful, relevant, and valuable content exclusive to your subscriber list.
Phonexa’s E-Delivery can supply the efforts in creating a successful email sequence, driving inbox performance, and building targeted campaigns to reach prospective clients on their mobile devices through personalized emails and SMS campaigns.
Identify Lead Duplicates
Fraudulent and duplicate leads pose a persistent threat to businesses, preventing them from improving the lead quality in their top-of-the-funnel prospect base.
Lead deduplication is necessary to ensure that multiple records for the same prospect won’t find their way into the system.
In this case, implementing a lead management system like Phonexa’s LMS Sync enables marketers to filter through lead details and highlight duplicates is essential to the overall lead quality.
Make Impact With Lead Distribution
Lead qualification processes need to track, filter, organize, and distribute inbound leads. Any system that doesn’t do that falls short of helping clients run successful lead generation and vetting campaigns.
Implementing a marketing automation solution is essential if your company deals daily with hundreds or thousands of inbound leads, despite who’s generating them. Without automation, your brand might miss conversion opportunities on engaging sales-ready leads while capitalizing on powerful analytics and enhancing revenue by matching your organic leads with the right lead buyers.
Leverage Sales Leads Software Functionality
Brands capture leads in various ways, including calls, lead magnets, and web forms. Therefore, it is essential to implement distribution and lead selling software to successfully organize lead information, filter out low-quality leads, and prevent deduplication and fraud.
With LMS Sync, companies gain access to the proprietary ping tree technology to simplify the lead distribution process and make educated decisions about the final destination of their organic sales leads.
5 Tips on How To Sell Leads to Clients
Whether you’re looking to strategically sell or buy leads or running a lead generation business, you might be interested in purchasing or selling leads in real-time. If that’s the case, finding a service provider to connect you with a buyer network or qualified lead sellers can be an excellent choice.
However, a critical part of this process is enabled by the steps you take to ensure that your leads are qualified and a good fit for advertisers. Here are five steps that will help you sell leads to businesses in an easy, streamlined method:
- Understand your target audience: Brands must understand their potential customers. Constructing a buyer persona helps see a customer portrait that includes interests, demographics, psychographics, and more. Ultimately, creating a buyer persona gives brands a roadmap for all future marketing campaigns and decisions.
- Establish a lead distribution logic: Selecting or using a ready-made lead distribution logic can help companies maximize their profits and optimize their lead flow. The lead distribution logic includes everything from tracking and segmenting to matching and selling leads to specific buyers.
- Utilize lead scoring to ensure quality: Lead scoring is an integral part of the lead management process. It allows marketers to get a sense of the quality of all the captured sales leads and decide whether it’s time to nurture them or pass them to the sales team.
- Identify and prevent fraud: Utilizing lead analytics software can help you gain insights into lead traffic, adjust filters, identify different types of fraud, eliminate lead duplication, and focus on obtaining leads that meet your standards.
- Implement ping post software: Businesses can benefit from using Phonexa’s ping tree technology that enables lead distribution using Ping Post 2.0. Since it can be fully tailored or customized to address specific business needs, brands equipped with this software can deliver leads to multiple buyers with various filters and prices for every lead available in their lead management dashboard.
Make Lead Management a Priority
There’s no denying that every company needs to make impactful changes to its marketing campaigns, uncover new revenue opportunities, and successfully scale its business. By implementing the right lead management software, brands can examine how they track, evaluate, distribute, and sell leads online.
Frequently Asked Questions
What are leads in sales?
A sales lead is a prospective client that may or may not have interacted with your brand. It can be a sales contact, an organization, or an individual interested in your products.
What are sales-qualified leads?
Sales-qualified leads, also known as SQLs, are prospective customers that moved through your sales funnel and got a ready-to-convert or sales-ready status.
What kind of profit can you make selling leads?
It’s no secret that leads typically pay very well. Businesses can earn from $5 up to $100 per lead depending on the type, industry, geographic location, etc.
How can you sell leads to companies?
Businesses can buy and sell leads with Phonexa’s ping tree service as part of its all-in-one marketing automation solution.
Schedule a consultation with one of Phonexa’s experts to learn how LMS Sync can take your company’s lead tracking, distribution, and analytics to the next level. Want to extend your program’s offerings to a subscriber list? Ask us about E-Delivery for email and SMS marketing.
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