Blog

New Google Sheets Integration & More: November 2023 Product Updates

Phonexa’s tech team has been working hard to innovate and build custom solutions across our products to optimize and power your performance marketing automation campaigns.

Here are just some of the new significant features and improvements for the month of November across our suite of products.

LMS Sync & Call Logic Updates

Tracking: New Google Sheets Integration

We have a new Google Sheets integration! If you need to send leads to a spreadsheet, our new Google Sheets integration is easy to set up. This feature is available at the product, campaign, and publisher levels and is located on the Tracking tab. Our Knowledge Base article provides step-by-step instructions on how you can configure the settings in Google, as well as Phonexa.

Fixed Price by Campaign

We added a new feature for publisher rev-share to “Ignore Publisher Price.” If this box is checked, the publisher will always be paid the fixed price, regardless of the minimum price they have posted. You can read more about our rev-share settings here.

E-Delivery Updates

Scheduled Report Export

As you know, we currently have a feature in LMS Sync, Call Logic, and Lynx to schedule an automatic report export. By popular demand, we added this feature to E-Delivery as well for the following reports: Campaign Summary, Delivery Summary, Recipient Summary, and Geolocation Summary.

Failover Automation

To avoid deliverability issues, we added a failover automation for the email delivery channels in E-Delivery.

Opt-Intel Updates

More updates for Opt-Intel! Last month we informed you about the new Download Frequency Report. This month we have two more updates. First, we added columns to the Email and SMS Campaigns lists to display the last suppression list export date along with the method. This will help you have more visibility into mailer compliance.

The second improvement was to add four new notifications for compliance communications.

Lynx: New Details on Conversion Report

We added more details for clicks and conversions in the Conversion Report. In the clicks section, we added new fields to help you identify unique clicks, URL, and redirect URL.

Liana Tonoyan

Liana Tonoyan is the Chief Information Officer at Phonexa. She oversees the operational and technical sides of the business for the all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. Liana works closely with the company's leadership to set and drive organisational vision and technical strategy, all while ensuring effective implementation for goals and objectives. Liana has extensive experience across online marketing and lead generation industries throughout her career. She’s previously worked at KPMG, where she managed the operations department and worked closely with C-level staff.