Important: this article is a part of our affiliate martech stack series, where we shed light on the most effective tools for affiliate marketing.
Even the most compelling content may be lost in the search pages if not optimized for Google crawlers. However, the right suite of SEO tools can make Google fall in love with your content through multiple on-page and off-page improvements.
You can only succeed in affiliate marketing if you’re constantly on the customers’ radar – and a properly executed SEO is bound to put you there. There’s no doubt that the right suite of SEO tools for affiliate marketing can help you understand what content Mr. Google and your referrals like and how to outperform the competition so your content hits the top page.
But then again, the inability to choose the right SEO suite for affiliate marketing is a major hindrance for most affiliates and advertisers. A comprehensive toolkit might not unlock the granular insights you need, whereas juggling multiple SEO tools might not be easy either.
So, what do you do? How do you complete an SEO toolkit for affiliate marketing?
I’ve got it for you. Read on to unlock the 14 best SEO tools for affiliate marketing.
The most noticeable effect of using the right SEO software the right way would be a rise in your search rankings. It’s no secret that the first search engine page receives the lion’s share of attention, with the CTRs spreading as follows:
However, enhanced visibility is just one of many improvements the right suite of SEO ranking tools for affiliate marketing can grant you. Besides, you can increase your conversion rate, improve user experiences, and engage your customers more effectively.
| SEO competitor analysis tools: SEMrush, Moz Pro, Ahrefs, etc. | SEO tools for competitive analysis help you understand where your keywords, backlinks, and other SEO factors stand against your competitors and niche leaders. As a result, you can choose the most effective and the least risky SEO and marketing strategies. |
| SEO keyword research tools: SEMrush, Ahrefs, Similarweb, Majestic SEO | SEO tools for keyword research do what their name suggests – evaluate keywords by the search volume, difficulty, and other parameters. |
| SEO Content Optimization Tools: SurferSEO, SEMrush SEO Writing Assistant, Frase, etc. | Content optimization SEO tools help improve your content’s readability and structure while evaluating its strength. Some SEO tools can predict the ranking success of your copies. |
| SEO Writing Tools: Grammarly, Frase, Clearscope, Yoast SEO, etc. | Tools for SEO content writing score the written content and improve your spelling, tone of voice, and style. Besides, content writing tools for SEO can detect plagiarism and whether AI or a human created the content. |
| SEO Audit Tools: Google Search Console, Moz Pro, Woorank, etc. | SEO auditing tools can score your website’s SEO optimization level and issue on-page and off-page suggestions. |
| SEO Automation Tools: almost all popular SEO tools | SEO automation tools, which are most of the tools on the market, speed up SEO routines like keyword research, site audit, and more. |
| SEO Reporting Tools | Reporting tools provide well-structured reports across the SEO parameters in question, whether on-site performance, competitor analysis, backlink tracking, or else. |
With SEO permeating multiple affiliate marketing avenues, there are so many different tools that it would take pages to name them all. For example, there are special SEO tools for Excel that help you synergize SEO and Excel, SEO tools for Mac owners, and many more.
Before I dig into the best SEO tools for affiliate marketing, let’s see whether SEO software and SEO tools are the same:
➥ In theory, SEO software is a comprehensive suite of various SEO tools, meaning a single software unit can include many tools. However, the terms SEO software and SEO tools are often used interchangeably, so I won’t differentiate either.
With that, it’s time to proceed to our tailor-made list of SEO tools for affiliate marketing.
I did mention that an all-encompassing toolkit might backfire on affiliate marketers – you might not get the granular insights you need, and you might have to juggle systems and reports to get it all streamlined – but this largely depends on the quality of the toolkit and how well it’s organized.
Phonexa is a living example of a top-class toolkit for affiliate marketing, with eight proprietary tools managed from one comprehensive dashboard. Working in full sync, Phonexa’s affiliate marketing tools supercharge your organic and paid advertising campaigns with deep customer journey insights, advanced affiliate tracking, and precise routing.
Here’s how Phonexa’s affiliate marketing toolkit looks from the inside:
Phonexa might not provide exclusive SEO insights, but it’s incredible for maximizing the performance of your SEO traffic. In other words, selling organic leads with Phonexa is much more profitable, much easier, and you are in full control of the process every step of the way.
Here’s more about Lynx, the affiliate marketing tool that leads the pack:
Want to know more? Book a demo to see Phonexa’s insides and learn how it works in detail.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 43,366,375 | 6 | 361 | 0.32 | 80.54% | 14.50% | 0.31% | 3.22% | 1.12% | 0.32% |
Google Search Console (GCS) is an undisputed leader in SEO analytics, allowing you to monitor the performance of your website and pages in Google’s search results and against competitors. From clicks to impressions to click-through rates (CTR), GSC unlocks multiple aspects of the customer journey across locations, devices, and timeframes.
Aside from a stellar SEO toolkit, GCS has two major advantages over other SEO tools. First, it’s absolutely free. Second, it’s developed by Google, home to 85% of all search requests, and thus provides the most accurate data and smoothly integrates with other Google SEO tools like, for example, Google Analytics.
That said, those promoting in search engines other than Google will unlikely find value in Google Search Console. On a similar note, GCS doesn’t provide backlink analysis and rank tracking and only enables limited SEO data for privacy reasons.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 8,747,439 | 7 | 326 | 0.28 | 50.20% | 43.75% | 0.07% | 3.15% | 2.68% | 0.15% |
Google Trends is a simple trend-monitoring SEO tool that identifies trending topics and searches. You can explore how particular queries perform in specific locations, business categories, search types (for example, YouTube search), and against each other.
Like other Google’s proprietary SEO tools, Google Trends is free and draws official data from the biggest search engine. That said, this SEO tool is quite limited and thus should only be used as a complementary instrument.
Respona is a blogger outreach and link-building tool that streamlines the process of finding and connecting with influential bloggers in your niche.
By using artificial intelligence and natural language processing, Respona helps you craft personalized outreach emails that are more likely to receive a positive response.
This tool also assists in managing your outreach campaigns by tracking email open rates, response rates, and overall campaign performance.
Respona provides a real-time search engine and contact finder as well as a backlink checker to help you identify the right bloggers and website owners to reach out to.
Pricing for Respona starts at $399 per month, making it an option more tailored to bigger teams and agencies.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 13,773,682 | 6 | 398 | 0.36 | 62.89% | 28.55% | 2.25% | 1.52% | 1.81% | 2.97% |
SEMrush might be the best paid suite of SEO analytics tools out there, allowing you to dissect marketing campaigns to the smallest detail, including keywords, competitors, internal performance, backlinks, and PPC.
With SEMrush, you can combine SEO research with marketing, advertising, and social media research. This comprehensive approach provides an overarching view of your campaigns so you can strike the right balance between SEO and your other marketing efforts.
Over the years, SEMrush has grown into one of the biggest SEO names, with an all-encompassing SEO toolkit. It even includes tools for SEO content writing that suggest the most effective keywords, fix link issues, and improve content readability, tone of voice, and originality aside from SEO optimization.
Price-wise, the all-in-one SEO tool costs $129.95, $249.95, or $499.95 monthly, depending on the features. Paying annually saves you up to 15%, or you can enroll in a 14-day free trial to test things out before committing.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 460,129 | 3 | 106 | 0.6 | 38.13% | 54.44% | 0.01% | 5.10% | 2.14% | 0.19% |
Screaming Frog SEO Spider is an SEO audit tool that crawls your website much like Google crawlers do, collecting SEO data and searching for issues and potential improvements. Unlike most other SEO tools, the Screaming Frog is a desktop-based app that you can use offline with higher security and privacy.
The SEO Spider identifies broken links, audits redirects, analyzes metadata and page titles, creates sitemaps, and evaluates your SEO performance progress. For a more comprehensive view, you can integrate the Spider with Google Search Console and Google Analytics.
Price-wise, the free version allows crawling 500 URLs annually and enables basic features like searching for broken links, redirect audits, and metadata reviews. The all-inclusive paid version costs $259 per year.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 52,279,534 | 7 | 447 | 0.28 | 88.35% | 7.80% | 0.24% | 2.44% | 1.04% | 0.13% |
Google Analytics is not an affiliate marketing SEO tool per se, but it can be of tremendous help if you want to synergize web analytics and SEO. Google Analytics can analyze website traffic, track conversions and bounces, and interpret user behavior across touchpoints.
Here’s an example of how Google Analytics can work together with other Google software and third-party SEO reporting tools:
➥ Imagine you need to evaluate several high-performing pages for further SEO optimization and capitalization via organic and paid traffic. For this, you can sort pages by conversions in Google Analytics and then analyze the top-performing pages in your SEO tool.
By the same logic, you can address the pages with high bounce rates, low CTR, and other issues. Long story short, Google Analytics allows you to see the problem from the marketing perspective so you can focus your SEO efforts on what matters.
Google Analytics is free in its basic version, but it also has an advanced version called Google Analytics 360. The latter provides features and capabilities way beyond standard, enabling the most complex and deep data analysis. However, it comes at a price: Google Analytics 360 costs $12,500 per month and thus is only viable for the largest enterprises.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 9,530,366 | 7 | 543 | 0.33 | 75.90% | 19.09% | 0.06% | 0.97% | 1.30% | 2.68% |
Ahrefs is one of the non-Google best SEO reporting software for affiliate marketing. Ahrefs offers keyword research, backlink and content analysis, site audit, rank tracking, competitor analysis, and many other types of organic analytics.
Here are some unique features Ahrefs provide:
Ahrefs is an especially strong SEO content writing tool. By evaluating the keyword difficulty, search volume, and geography, you can develop a realistic content strategy while avoiding overcompetitive or unprofitable keywords.
Ahrefs costs $99, $199, $399, or $999 monthly. Paying annually gets you two months for free.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 14,043,360 | 6 | 193 | 0.44 | 65.86% | 31.23% | 0.12% | 0.66% | 0.91% | 1.23% |
Similarweb is a wide-ranging SEO and marketing intelligence marketing platform spanning website, keyword, content, competitor, and PPC analysis. The two strongest features of Similarweb are competitive intelligence and traffic and keyword analysis.
Through multi-dimensional analytics and integrations with tools like Google Analytics or SEMrush, Similarweb can provide a holistic view of your online performance while enabling detailed analytics across digital marketing metrics like website traffic, demographics, competitors, content types, and more.
Similarweb offers free and paid tools and a 7-day free trial. The paid subscription plans cost $149 or $399 per user if paid monthly and $125 or $333 per user if paid annually. Besides, there are custom subscription plans for SEO teams and large SEO agencies.
| Monthly Visits | Bounce Rate | Page Per Visit | Average Visit Duration |
| 1,600,000 | 38.62% | 4.71 | 03:29 |
Moz unites some of the best SEO reporting tools to improve search engine rankings and online visibility. Like other renowned SEO toolkits, Moz covers every imaginable SEO avenue except social media, PPC, and email analytics.
In terms of its scope and offering, Moz is similar to Ahrefs and SEMrush, with the advantages being some free functionality (domain analysis, keyword explorer, link explorer, competitive research, and SEO metrics research) and a 30-day free trial. The paid plans cost $99, $179, $299, and $599 if paid monthly and 20% cheaper if paid annually.
| Monthly Visits | Bounce Rate | Page Per Visit | Average Visit Duration |
| 6,800,000 | 45.51% | 2.75 | 02:56 |
Small SEO Tools is a collection of free and paid SEO tools for affiliate marketing that serve small objectives across content optimization, backlink analysis, website management, and more.
The biggest advantage of Small SEO Tools is that hundreds of its tools are free and ready to be used right away in the browser. As for the paid plans, they include a plagiarism checker, a paraphraser, and a reverse image search tool, all priced individually depending on the usage limits and payment schedule.
SE Ranking is a comprehensive SEO toolkit designed for small to mid-sized agencies and in-house teams. Built by SEO pros, the platform offers robust features, including keyword and competitive analysis, backlink checking and monitoring, multi-angle on-page and website audits, hyper-accurate rank tracking, AI-powered content creation tools, different reporting options, etc. The platform comes with reliable and extensive datasets and uses AI-powered algorithms to provide precise data you can trust.
For agencies, SE Ranking provides features like white labeling, unlimited automated reports, additional client seats, access to Lead Generator, and a spot in the exclusive agency catalog to maximize their reach.
SE Ranking offers feature-rich packages at affordable prices, with a 14-day free trial and up to 20% savings on annual plans. If billed monthly, SE Ranking costs $55, $109, and $239. The Agency pack add-on comes at $50/mo for Pro and Business users with annual subscriptions.
| Monthly Visits | Bounce Rate | Page Per Visit | Average Visit Duration |
| 932000 | 63.19% | 2.06 | 2:46 |
Prepostseo is a flexible SEO platform offering a range of free and paid tools tailored for content optimization, backlink analysis, and technical SEO audits. With over 95 tools available, Prepostseo enables tasks like plagiarism checks, article rewriting, and keyword research, all accessible directly from your browser.
The free version covers basic functionalities, while paid plans unlock advanced features like bulk searches, deeper plagiarism detection, and keyword tracking.
Pricing starts at $10 per month, making Prepostseo a budget-friendly option for both individual marketers and small teams.
| Monthly Visits | Bounce Rate | Page Per Visit | Average Visit Duration |
| 692,100 | 35.42% | 5.42 | 03:57 |
Seobility is a comprehensive SEO platform with a focus on the technical issues that may impact your search rankings: broken links, plagiarized content, suboptimal metadata and keyword usage, and more.
There’s a 14-day free trial and a free subscription plan allowing you to crawl 1,000 web pages, use 10 keywords, check 100 external links monthly, and make 5 tool requests per day (for example, SEO Checker). The paid plans cost $50 and $200 if paid monthly or $480 and $1,920 (20% cheaper) if paid annually.
Phonexa is not just your next affiliate marketing tool – it’s a complete affiliate marketing ecosystem that completely flips the script by connecting your traffic to the best buyer while providing exhaustive information on the customer journey and ensuring accurate attribution.
Long story short, affiliates get unlimited marketing opportunities and due revenues for their efforts while advertisers get high-intent leads in bulk at competitive prices. Whether you buy or sell leads, you can automate and maximize your performance at a laughable price starting at $100 per month.
Here’s more about Phonexa’s performance and affiliate marketing software:
Here are the eight affiliate marketing solutions you get a single price (use this price calculator for an accurate estimate):
| LMS Sync | Lead tracking & distribution |
| Call Logic | Call tracking & distribution |
| E-Delivery | Bulk email & SMS automation |
| Cloud PBX | Integrated virtual contact center solution |
| Lynx | Conversion rate optimization tool |
| Opt-Intel | Suppression list management |
| HitMetrix | User behavior recording & analytics |
| Books360 | Automated accounting software |
You don’t have to spend more than you need to: build your plan now, or navigate to the pricing page if you already know what you need.
Whether an agency SEO tool, B2B SEO tool, or individual SEO tool, it must be affordable, scalable, accurate, integrable, and provide the required depth of research. Be ready to combine several SEO instruments, especially if you use free or cheap SEO tools.
Among the best affiliate marketing SEO tools for small businesses are Ahrefs, Moz, Similar Web, Google Analytics, Google Trends, and Google Search Console. Remember, your SEO software must be affordable and employ enough tools to analyze your SEO performance.
Besides, the choice of SEO tools depends on the specific aspects you are willing to address. For example, if you want to improve your on-page SEO, you might want to use a tool carved out for this specific problem – like, for example, SEMrush or Screaming Frog SEO Spider.
Among the best enterprise SEO software for affiliate marketing are Similarweb, SEMrush, and Google Search Console:
Here’s a list of free and cheap SEO software for affiliate marketing:
Many paid and freemium SEO tools for affiliate marketing provide a free trial, but the most advanced functionality is usually unlocked within the paid plans.
Agency SEO software must be able to run multiple campaigns while not sacrificing the quality of analytics, whereas regular SEO software doesn’t necessarily need much processing power. Among the distinctive features of agency SEO tools are multi-channel management, white label reporting, user-client communication tools, scalability, integrability, and billing ad functionality.
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