Did you know that the average close rates are around 20% across industries, with only about 40% of leads generated by marketing teams being of high quality? The sky’s the limit to the revenue per lead you can get as long as you target the right users and personalize marketing across touchpoints.
Here’s what I’m talking about: leads and phone calls are potentially extremely profitable, especially if you’re not using consumer data to full advantage. And if you have any gaps to fill, read on – you’ll uncover everything you need to know to grow your revenue per lead.
At Phonexa, we’re closing the gap between leads and data with an all-in-one software suite for lead and phone call tracking, distribution, and analytics. Hundreds of data points uncover who your leads are and what you should do to generate and convert more of them.
Book a demo to learn how Phonexa can help grow your revenue per lead.
With an increasing number of businesses striving to provide coherent, logical, and personalized experiences for their customers, lead-to-revenue marketing is becoming the new norm. You need to send the right message to the right lead at the right time without repetitive or unnecessary interactions, and you need the right software to be able to do that consistently at scale.
Read also: Pay-Per-Lead Marketing: Everything You Need to Know
| Revenue per lead (RPL) = Total Revenue / Total Number of Leads |
For example, if you’ve generated 1,000 leads and sold them for $200,000 – or they’ve purchased $50,000 worth of your products – your revenue per lead is $200. Then you can set performance benchmarks, optimize leadgen campaigns, and improve marketing across the board.
First things first: to grow your revenue per lead, identify which campaigns, traffic channels, or ads underperform and why. It’s almost impossible to generalize because different lead generation avenues work differently, with no one-strategy-fits-all approach.
However, I believe it’s still possible to allocate three major lead generation domains:
I’d suggest covering all three step by step.
Read also: Top 10 AI Predictions for Lead Generation
First of all, if your revenue per lead is subpar, you may be in the wrong industry. By and large, the market dictates how much leads are worth and how hard it is to generate them, and we cannot do much about it. The same results in different industries require a different level of effort.
To set realistic revenue benchmarks, I’d recommend collecting as much information as possible about your industry and the preliminary calculations. Other things being equal, go for high-ticket industries with higher conversion rates and order value.
Here’s the average conversion rate by industry:
Here’s the average order value by industry:
Now, back to organic lead generation.
Another important thing to check is the right ranking factors you focus on. However, since there are over a hundred factors search engines use to rank your content, you have to prioritize what matters and pay less attention to factors that may not have a direct or strong impact.
For example, here’s the full list of local ranking factors:
Organic lead generation is more cost-effective than paid ads, so you can get a significantly higher ROI by generating leads using your earned media – your website, blog, social media, referral program, etc. – than paid advertising.
Read also: Affiliate Marketing on Social Media: Untapped Revenue Streams
However, you may need to wait 3 to 6 months for your content to reach its peak rankings.
The other major realm of organic lead generation is keyword choice and on-page SEO. To grow revenue from leads, focus on high-volume keywords that you can realistically rank for in the first place, and then expand into lower-volume queries to cover all relevant topics.
Website structure and metadata are also important. Include meta tags (title, description, H1 to H3) and connect content logically to make it easier for crawlers to understand what this or that page is about. Always verify your pages for AI-generated content and uniqueness.
Finally, embrace social media:
The bottom line: To grow your organic lead revenue, ensure you’re in the right industry and targeting the right audiences, platforms, and keywords. Gauge the competition and choose niches and sub-niches that you can realistically cover, along with content strategies that you can effectively execute. Then collect and analyze performance metrics to improve your campaigns.
When it comes to revenue per lead from ads, it mostly comes down to what platforms and ads you use, your bidding strategy, and your follow-ups for the leads that don’t convert on the first contact. For example, for B2B lead generation, LinkedIn is likely the best advertising platform, followed by Facebook and other social media platforms.
It’s essential to consider that with paid ads, you pay for impressions rather than leads, which may or may not be beneficial, depending on how effectively you can nurture and convert the clickers.
Here are the CPM rates for different social media:
Aside from the standard leadgen steps you have to follow, it’s crucial to optimize your landing pages for conversions and also develop dedicated landing pages for specific audiences. For all landing pages, you need a clear headline, compelling visuals, and a strong CTA.
To take it further, use marketing psychology techniques like FOMO, loss aversion, and reciprocity.
➥ Pro Tip: For long-term campaigns, consider rotating visuals and ads to prevent ad fatigue. Even the best ads may fade over time, so if you’ve noticed a decrease in CTR, check how long those ads have been there.
The bottom line: To grow your paid leads revenue, follow all the familiar routines – develop your ICP, determine your target audience, choose keywords, create visuals, etc. – and choose the most efficient targeting options while factoring in the ad display costs.
| Only buy the leads that match your ICP | Unless you’re testing, I recommend setting strict lead qualification criteria. This way, you’ll get fewer leads, but those will be of higher quality and easier to convert into sales. |
| Purchase exclusive leads to close more sales | If you’re unsure about how good you are at converting shared leads – remember, you’ll have around 3 to 5 competitors for the same shared lead – buy exclusive leads to have all their attention. |
| Ask for a higher price per lead | If you’re a proven source of high-quality leads, don’t hesitate to ask for a better price per lead. Some advertisers are open to price discussions as long as they see that you’re providing purchase-ready leads. |
| Connect leads to the best agent | For larger businesses, employing a data-driven lead distribution system can make a huge difference. If you have multiple departments, sales agents, or business partners to whom you can resell your leads, a distribution system like LMS Sync for leads and Call Logic for calls is a must. |
| Diversify into several affiliate programs | As an affiliate, you’re free to join as many affiliate programs as you need, so make sure to search for the best offers. In fact, most affiliates participate in multiple affiliate programs. |
To get profound insights into their affiliate campaigns, there’s no better solution than Phonexa’s Lynx, a dedicated click tracking software that provides real-time data like impressions, clicks, conversions, payouts, earnings, top-performing offers, and more.
Here are a few examples of how Lynx can grow your revenue per lead:
Book a demo to learn how you can grow affiliate revenues with Lynx.
The bottom line: Increasing revenue per lead in affiliate marketing is all about bridging market gaps. If you’re buying leads, you need to spot where purchase-ready leads are underappreciated; if you’re selling leads, you need to find someone ready to overpay for the leads you provide. And that’s not an easy feat, but the right performance marketing software can help.
LMS Sync, the groundbreaking lead management product within Phonexa, uncovers the fullest spectrum of insights into your lead acquisition or sales campaigns, including the quality of your leads, their source, and many other details grouped by date, partner, or selected tags.
You can see hundreds of data items, including the number of leads posted, accepted, rejected, redirected, and many more. Likewise, you can narrow it down to every specific lead, unlocking their IP address, campaign, buyer, product, tier, and many other details
Take a product tour to explore lead tracking insights you can unlock with Phonexa.
Call Logic, an analog of LMS Sync for phone calls, dissects inbound calls to help you understand the most profitable traffic sources, your revenue per publisher, product, and hundreds of other statistical items.
| “You need Phonexa to squeeze the most revenue out of the calls, to monetize them as well as possible, keep fraud out of the picture, and keep everyone happy on both sides of the equation.” – Evan Weber, an expert in B2C and B2B digital marketing and online advertising, from Phonexa’s Amplify webinar series |
Likewise, you can recreate any recorded phone call in its entirety for reevaluation or compliance purposes. Among other things, you can custom-track your call campaigns by assigning unique toll-free call tracking numbers to each of your traffic channels.
Take a product tour to explore call tracking insights you can unlock with Phonexa.
As a call-reliant business, you can take it one step further with our dedicated cloud phone system Cloud PBX, which is essentially your private call center. With Cloud PBX, you can ensure uninterrupted service for your business no matter what, both inbound and outbound calls.
Book a demo to learn the benefits of Cloud PBX for your call-focused business.
Many leads end up landing on your website before making a purchase or placing a call, which gives you the opportunity to track their behavior: how they scroll, where they click, and why they convert or bounce.
With HitMetrix, a state-of-the-art user behavior recording, analytics, and heatmapping software, you can visualize the website user journey in full. Then you can adopt what works and discard what doesn’t.
Take a product tour to see what website user behavior insights HitMetrix can uncover.
Phonexa’s predictive modeling is a technology that enables campaign simulation based on accumulated marketing data and settings that can be adjusted repeatedly until you’ve got the outcome you expect.
Read also: Predictive Lead Scoring: How to Make Sure You Buy the Leads You Need
With no guesswork, algorithms instantly issue forecasts that previously required days or even weeks of research.
It’s no secret that large-scale businesses often struggle with coordinating their campaigns and efforts, forced to juggle multiple systems and reports.
Phonexa fixes it.
| “The US ad industry alone is reported to have grown by around 5% annually across 20 forms of media, and it’s not going anywhere soon. So realistically, you just need to make sure that you are giving yourself the best chance, giving yourself the armory and the tools in place to actually stay ahead of that curve or at least be part of that curve and not be left behind.” – David Pickard, CEO at Phonexa, from The Affiliate Marketing Podcast |
We have developed an all-in-one software suite that unites all imaginable performance marketing solutions you need, including lead tracking, distribution, and analytics. Whether you buy or sell leads, Phonexa provides you with full marketing visibility by consolidating all essential data.
Get Phonexa’s all-in-one performance marketing software suite at a single price:
| LMS Sync | Lead tracking & distribution software |
| Call Logic | Call tracking & distribution software |
| E-Delivery | Email & SMS marketing software |
| Cloud PBX | Cloud phone system |
| Lynx | Click tracking software |
| Opt-Intel | Suppression list management software |
| HitMetrix | User behavior recording & analytics software |
| Books360 | Automated accounting software |
Build your plan now, or book a demo to learn more about Phonexa.
Lead-to-revenue marketing is a process where a business coordinates user interactions across all touchpoints to make it easy and helpful for the consumer. As a result, they feel connected and are more likely to make a purchase.
There’s no limit to the amount of money you can make by selling leads. According to Statista (the study is a bit outdated, but it gives a general idea of the figures), most affiliates make less than $10,000, with around 15% making up to $50,000 and around 4% making over $150,000.
To increase your revenue from selling leads, try to minimize operational costs (like using AI for routine tasks), choose the most cost-effective lead generation method (SEO for the long-term, paid ads for the short-term, and buying for instant results), and – if you’re in affiliate marketing – make sure the partner on the other side buys or sells the leads at a reasonable price. Likewise, continuously monitor your performance and adjust accordingly.
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