Important: This article is part of our comprehensive financial lead generation series, where we explore mortgage leadgen and related niches like real estate, advisory, business loans, and more. Check it out for the profound insights you won’t find elsewhere.
Did you know that over 1.5 million mortgage loans are issued annually by top-10 U.S. residential mortgage lenders alone? Don’t buy into the crisis mentality: rain or shine, the mortgage market will always deliver if you know where to buy mortgage leads of the desired quality.
Speaking of which, more and more lenders purchase mortgage leads simply because they struggle to acquire organic traffic in the ever-competitive market. Indeed, it may take months and years until you’re out of the woods with earned media, whereas mortgage leads for sale are always up for grabs.
So the question is: What’s the best place to buy mortgage leads?
We at Phonexa have analyzed over 50 agencies and marketplaces to compile a list of 28 platforms to buy mortgage leads and get what you’ve paid for.*
Without any further ado, let’s dig into your 28 best mortgage lead shopping destinations (all the purchase theory you need is right after the list).
*Phonexa cannot be held responsible for the conduct of the listed companies, as these are independent companies unrelated to Phonexa. The content reflects the personal opinion of the team.
Book a demo to explore how Phonexa can help scale your mortgage lead acquisition campaigns by providing in-depth customer insights.
Regardless of whether you’re going to buy purchase-ready mortgage leads directly, use listings, or any other kind of exposure, it is crucial that you can manage all those leads effectively. And you can do it with advanced mortgage lead generation software.
Now, how do you choose the right mortgage lead gen software provider? There are many ways to approach the issue, but if you want to make a data-driven choice, you might want to look at the numbers: how big the software is in question already and how fast it is growing.
Size-wise, Upstart is obviously the biggest company, but, as far as our research goes, they’re not growing as quickly as, for example, Phonexa (31.47% vs. 150.99% year-to-year growth, respectively). I’m not saying that you should base your choice on the numbers alone – not for nothing did I review all major mortgage lead generation software providers – but the traffic trend is quite an important indicator and thus might be of some help.
Then there are arguably smaller providers: BankingBridge, The Mortgage Office, Reonomy, and Ice Mortgage Technology, each with a different approach to mortgage lead generation. For example, BankingBridge offers a website engagement software suite; Ice Mortgage Technology provides a toolkit for mortgage lead management, and so on.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 966.25 K | 150.99% | 0.62 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 41.42% | 28.54% | 6.50% | 11.67% | 0.03% | 11.70% | 0.13% | |||
Phonexa is a performance marketing platform that unifies call tracking and routing, lead tracking and distribution, compliance, and marketing analytics within one powerful ecosystem. At the core of Phonexa’s ecosystem are LMS Sync and Call logic, empowering you to track and distribute mortgage leads and calls most effectively, ensuring control across every customer touchpoint, helping you scale smarter and maximize ROI.
The platform empowers brands and performance marketers to cover marketing from top to bottom across all its avenues.
Get started with Phonexa to improve the ROI on your lead acquisition campaigns.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 10 623.59 K | 31.47% | 0.31 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 66.19% | 19.65% | 5.57% | 3.86% | 0.03% | 4.37% | 0.33% | |||
Upstart is an AI lending marketplace that can help you acquire new borrowers, diversify your loan portfolio with personal loans, and manage your risk/return ratios. Likewise, you can automate mortgage loan underwriting and enhance lead nurturing and conversions.
Having united over 3 million borrowers and 100 lending partners, Upstart is a time-tested choice to improve your mortgage loan management, from generating new borrowers to nurturing them into long-term, potentially lifelong relationships.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 200.18 K | 131.44% | 0.63 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 69.20% | 11.20% | 15.84% | 2.12% | 0.30% | 0.24% | 1.10% | |||
BankingBridge doesn’t sell mortgage leads directly, but it offers a software suite to improve website engagement and conversions. Whether you’re a mortgage broker, bank, or credit union, BankingBridge helps improve the customer journey and shopping experience for your leads.
Here are some features you can add to your mortgage website with BankindBridge:
Ultimately, you can integrate several or even all of the mentioned features into a single webpage.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 248.60 K | 89.62% | 0.19 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 77.05% | 12.03% | 4.78% | 2.20% | 0.04% | 3.70% | 0.20% | |||
The Mortgage Office is a mortgage loan management platform that provides loan origination, loan servicing, and fund management software for private, municipal, and non-profit lenders. They help connect your business with lenders, track loans, make payments from one place, and automate time-consuming servicing tasks.
With The Mortgage Office, you can visualize your performance and develop flexible workflows for target borrowers. On top of that, you get regular compliance reports.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 612.77 K | -31.46% | 0.22 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 71.49% | 18.15% | 3.22% | 0.52% | 0.02% | 6.47% | 0.13% | |||
Reonomy is a data-tracking and analytics website that lets you tap into a massive database of property owner contacts and analyze their location (down to the street level, not just the state and city), sales history, loan history, CMBS data, and other details.
Here are some mortgage lead generation opportunities with Reonomy:
You can search for properties by mortgage origination or maturity date and filter leads by mortgage amount, sales amount, mortgage stage, CMBS loan details, previous mortgage amount, and other criteria.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 80.66 K | -63.59% | 0.53 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 59.90% | 28.57% | 8.39% | 1.13% | 0.05% | 1.80% | 0.16% | |||
Ice Mortgage Technology is one of the most complete mortgage software providers in the market, offering an all-encompassing toolkit for mortgage origination, analytics, customer acquisition, and other marketing and technical avenues you need to cover as a lender.
The company offers three loan manufacturing products – Encompass, ICE PPE, and ICE Mortgage Analyzers – as well as ICE Surefire CRM for mortgage marketing automation and the MSP Mortgage Servicing System, an all-in-one loan servicing software.
With Ice Mortgage Technology, you can establish a uniform loan origination process for all mortgage applicants while zeroing in on your best borrowers.
It’s quite natural that real estate is the main market to tap into when generating mortgage leads. For example, the value of mortgage loans for the purchase of a property equated to $272 billion in Q1 2025, giving you an idea of how large the real estate market is.
Exposure to real estate marketplaces is a go-to strategy to generate mortgage leads, and there are at least three platforms where you can do it: Zillow, with over a billion unique quarterly visitors; realtor.com, with 383 quarterly visitors; and Redfin, with 278 quarterly visitors. All those platforms are slightly down in traffic compared to Q3 2024, but that can account for fluctuations in the real estate and mortgage markets and the increasing role of AI, such as Google’s Gemini.
I’d say there’s no clear winner, with all three – Zillow, realtor.com, and Redfin – boasting respectable numbers. In a nutshell, Zillow likely offers the largest lead volume, Realtor.com attracts the most purchase-ready buyers, and Redfin is strongest if you want leads generated through its integrated brokerage ecosystem.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 1 002 948.47 K | -6.56% | 0.43 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 49.62% | 37.37% | 2.37% | 3.22% | 0.05% | 7.26% | 0.12% | |||
Zillow is a platform where you can directly connect to purchase-ready leads through:
With Zillow, you receive leads that match your target location, and when your sales reps are available, maximizing conversion rates and eventually, ROI.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 383 254.27 K | -7.90% | 0.47 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 41.53% | 48.40% | 1.65% | 3.08% | 0.04% | 5.06% | 0.23% | |||
Realtor.com is a mortgage lead marketplace connecting mortgage buyers and sellers. You can use their listings and advertising opportunities to generate quality leads, all through the following lead generation products:
To learn more about mortgage lead opportunities with Realtor.com, click here.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 278 655.33 K | -12.19% | 0.5 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 52.92% | 36.44% | 1.81% | 2.62% | 0.07% | 6.02% | 0.13% | |||
Redfin is a mortgage marketplace and lead generator where you can acquire leads through a partnership program, all with no upfront costs. Partnering with Redfin is a great way to build connections with borrowers without breaking your license with your current brokerage. Likewise, you can join Redfin as a team of agents.
Traffic-wise, the number of supplied mortgage leads will depend on market conditions, seasonality, demand, and local inventory. That said, the majority of leads with Redfin are high-intent mortgage customers for whom you only pay a referral fee upon closure.
Overall, with a history of serving over 90,000 customers and a whopping 94% satisfaction rate, Redfin might be one of the best mortgage lead generators on the market. The risks are close to zero because you’re operating within the pay-per-sale commission model.
Financial lead marketplaces are among the best sources of mortgage leads, offering exposure through listings, paid placements, or direct matching with qualified mortgage borrowers. But then again, the size and the growth dynamic matter, especially if you’re aiming to fill your marketing funnel with a single lead source.
Traffic-wise, Credit Karma is an unambiguous leader among the analyzed websites. With over 127 million quarterly visits, it’s a gigantic consumer finance platform where you can represent your company, say, in their mortgage rate comparison list, alongside other opportunities. Nerdwallet is the runner-up, followed by Bankrate and LendingTree, both amassing traffic in the dozens of millions.
As for the fastest-growing mortgage lead marketplace, Lendgo, it might be a good choice for buyers seeking home purchase loans, home refinancing, VA loans, and HELOCs (Home Equity Lines of Credit). That said, Lendgo is significantly smaller than the companies in the comparison table.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 127 031.74 K | -2.09% | 0.34 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 73.91% | 16.97% | 3.98% | 2.29% | 0.05% | 2.58% | 0.23% | |||
Credit Karma is a consumer finance platform and, among other things, a mortgage lead generator to partner with if you want to get purchase-ready borrowers. For example, you can get featured in their mortgage rate comparison, driving leads and phone calls to your website.
In a nutshell, lead generation through Credit Karma boils down to getting features in listings.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 65 471.91 K | -28.07% | 0.62 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 25.08% | 64.24% | 2.77% | 1.92% | 0.02% | 5.76% | 0.21% | |||
NerdWallet is a financial education platform that, alongside mortgages, also covers insurance, credit cards, personal & business loans, and financial advisory.
As a lender with NerdWallet, you can get loan inquiries from borrowers who have chosen your website when comparing mortgage offers or engaged in marketing activities, like completing a questionnaire.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 33 723.46 K | -34.45% | 0.55 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 29.52% | 63.88% | 3.54% | 1.78% | 0.02% | 1.11% | 0.14% | |||
Bankrate is a multi-level mortgage, banking, investing, home equity, loan, and insurance platform that, among other things, features the so-called Rate Tables, which are personalized mortgage lender recommendations for customers. With over 3 million mortgage users and 4 million mortgage pageviews, Bankrate might be your best source of high-quality mortgage leads.
Speaking of mortgage leads, you can use Rate Tables to generate the following types of leads:
| Conventional mortgages | 30-year fixed, 20-year fixed, 15-year fixed, 10-year fixed, 1-year ARM, 3/1 ARM, 3/1 ARM (IO), 5/1 ARM, 5/1 ARM (IO), 7/1 ARM, 7/1 ARM (IO), 10/1 ARM |
| Conventional refinance mortgages | 30-year fixed refinance, 20-year fixed refinance, 150-year fixed refinance, 10-year fixed refinance, 1-year ARM refinance, 3/1 ARM refinance, 3/1 ARM refinance (IO), 5/1 ARM refinance, 5/1 ARM refinance (IO), 7/1 ARM refinance, 7/1 ARM refinance (IO), 10/1 ARM refinance |
| Jumbo mortgages | 30-year jumbo, 3/1 jumbo ARM (IO), 7/1 jumbo ARM, 15-year jumbo, 5/1 jumbo ARM, 7/1 jumbo ARM (IO), 1-year jumbo ARM, 5/1 jumbo ARM (IO), 10/1 jumbo ARM, 3/1 jumbo ARM |
| Jumbo refinance mortgages | 30-year jumbo refinance, 3/1 jumbo ARM refinance (IO), 7/1 jumbo ARM refinance, 15-year jumbo refinance, 5/1 jumbo ARM refinance, 7/1 jumbo ARM refinance (IO), 1-year jumbo ARM refinance, 5/1 jumbo ARM refinance (IO), 10/1 jumbo ARM refinance, 3/1 jumbo ARM refinance |
| FHA/VA mortgages | 30-year FHA mortgage, 30-year VA mortgage, 30-year VA refinance, 30-year FHA refinance |
With Bankrate, you only pay for qualified leads that are interested in your mortgage product, and you can advertise using cost-per-click, cost-per-lead, and cost-per-call pricing models. All leads are geo-targeted, so you’re reaching the right consumers across 50 states and 650 markets.
Here’s how lead generation through Rate Tables works on Bankrate:
On the other hand, under the cost-per-click model, consumers are immediately directed to the advertiser’s website without filling out a form, and it’s up to the company to handle the rest.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 13 857.41 K | -0.45% | 0.52 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 40.15% | 20.82% | 4.55% | 4.68% | 0.04% | 28.53% | 1.23% | |||
LendingTree is a comprehensive loan marketplace that connects lenders and shared leads. When a borrower submits a loan request, they share this data with five lenders that match the borrower’s criteria. All the lenders can contact the borrower to compete for a sale.
With LendingTree, you can purchase home equity leads, HELOC leads, mortgage refinance leads, and cash-out mortgage refinance leads, and also tap into insurance, business loans, banking, debt relief, auto, and other related industries.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 1 437.67 K | 13.51% | 0.73 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 38.87% | 2.87% | 9.93% | 34.54% | 0.04% | 8.53% | 5.22% | |||
Lendgo is a dedicated loan marketplace that covers home refinancing, home purchase, VA loans, and HELOCs. The borrowing process is pretty standard: a borrower completes a questionnaire and is matched with a lender.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 30.93 K | -13.48% | 0.45 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 45.89% | 40.59% | 4.45% | 4.41% | 0.14% | 4.04% | 0.47% | |||
Aged Lead Store is an online platform where you can buy aged mortgage leads, minimizing cost per lead while still getting traffic of decent quality. All aged mortgage leads are coming pre-qualified, meaning they’ve all been shopping for quotes in your niche not so long ago.
➥ As potential borrowers consider mortgage options, they might get tired, postpone the purchase decision, and thus age out. But if you’re good at nurturing and reengaging consumers, they might be your best leads to buy.
Here are the types of mortgage leads available at Aged Lead Store:
The older the lead, the lower the price. Leads are purchased in bulk across tiers, with the 1st tier starting at one lead and going up to 249 aged mortgage leads. The maximum number of leads you can purchase is 25,000, but starting with 1,000-2,000 leads might be a safer option.
You can sort leads by phone number, location, ZIP code, age, risk type, and freshness (how recently they searched for mortgage products), and get support around marketing.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 9.95 K | -25.08% | 0.16 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 76.92% | 15.14% | 3.70% | 3.93% | 0.02% | 0.00% | 0.29% | |||
LeadPoint is all about data-driven lead acquisition, where you track minute details across the lead’s customer journey. The platform offers a wide variety of mortgage leads and helps track and optimize your marketing campaigns so you only get purchase-ready customers.
LeadPoint employs a robust lead scoring and validation system that screens leads across multiple data points, including product interest, ZIP code, credit quality, loan amount, and LTV ratio. On top of that, you get access to tracking and optimization tools that let you verify the leads you’re buying, reduce risk, protect yourself from fraud, and continuously grow your ROI.
They also sell voice transfers, which are, in fact, phone call mortgage leads. After completing the validation process, phone calls are transferred to a buyer who only pays for an actual conversation with a motivated consumer.
If you want ready-to-convert mortgage leads delivered directly to your sales reps, all without having to conduct marketing campaigns, then your best choice might be outsourcing the job to a dedicated lead generation agency like, for example, Experian.
Speaking of Experian, with over 100 million quarterly visits, it’s dozens of times bigger than all other mortgage lead generation agencies in our list combined, so you might not even look further than buying targeted mortgage leads there. Whether you’re a mortgage originator, bank, or a credit union, Experian is the go-to mortgage leads source to tap into.
The only other mortgage lead generation agency with over a million in quarterly website visits is Lofty, followed by FreeRateUpdate and NinjaPromo, both with quarterly traffic in the hundreds of thousands. Websites like Good Vibe Squad, Pearl Lemon Leads USA, Mortgage Growth System, RGR Marketing, and Loanbright are significantly smaller, but you may want to keep them on your list should you want to diversify your mortgage traffic sources.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 51.74 K | 20.63% | 0.32 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 67.97% | 18.97% | 5.54% | 2.25% | 0.05% | 4.95% | 0.26% | |||
The Mortgage Calculator is a mortgage loan originator and a lead generator that you can join to acquire leads. Aside from mortgage leads, lenders get access to a mortgage management platform that helps maximize your performance and scale.
The Mortgage Calculator itself runs over 5,000 in-house loan programs and is approved by over 135 lenders, a reliable choice for loan originators and brokers. The platform operates in 35 states, including 13 states for DSCR loans.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 115.60 K | 18.56% | 0.51 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 33.41% | 42.43% | 3.89% | 2.96% | 0.03% | 16.72% | 0.55% | |||
Motto Mortgage is a mortgage franchise company that offers a ready-to-use mortgage loan origination ecosystem for lenders, which you can use under a well-known national brand, together with their infrastructure and support along the way.
To learn more about the Motto Mortgage franchise, click here.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 107 170.31 K | -21.00% | 0.32 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 68.98% | 16.65% | 4.49% | 2.62% | 0.04% | 6.97% | 0.25% | |||
Experian is a well-known credit reporting agency offering a mortgage lead database. The targeted list of mortgage seekers puts hundreds of high-intent customers at your fingertips, without the need for marketing or lead generation.
The list will work for mortgage originators, credit unions, banks, and businesses targeting renters, military loan seekers, and reverse mortgage candidates.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 10.13 K | 25.30% | 0.5 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 34.41% | 53.32% | 6.01% | 5.69% | 0.15% | 0.01% | 0.42% | |||
Kaleidico is a digital marketing agency that sells qualified leads and helps generate them with lead gen software. You can order a tailored lead generation program or specific marketing services, or buy mortgage leads you need.
Here’s more about mortgage leads from Kaleidico:
One of the most consistent leadgen providers, Kaleidico, has been in the game since 2005 to provide leads for law firms, mortgage lenders, and senior living communities.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 376.91 K | 19.03% | 0.27 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 69.78% | 17.48% | 3.04% | 4.32% | 0.10% | 5.14% | 0.13% | |||
Lofty is a mortgage lead generation company that drives leads through targeted advertising campaigns. Among other features, Lofty enables partnerships between real estate agents and mortgage lenders, providing leads with sought-after services.
Tech-wise, the platform offers a lead generation package, including a proprietary AI assistant for automated mortgage lead qualification. Real estate agents can split up to 50% of their marketing costs by inviting a lender.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 779.09 K | -32.17% | 0.57 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 29.69% | 6.81% | 2.27% | 4.00% | 0.08% | 55.02% | 2.13% | |||
FreeRateUpdate is a dedicated leadgen website that sells organic mortgage leads, primarily from Google, to over 800 companies, including conventional, VA, refinance, and FHA leads.
The platform integrates with all popular CRM systems, and you can buy as many mortgage leads as you need without a contract. Likewise, you can put your leadgen campaign on hold anytime you want, and you can purchase live transfer mortgage leads that are connected directly to your call center.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 521.41 K | -32.03% | 0.52 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 37.26% | 36.22% | 6.26% | 1.97% | 0.09% | 17.91% | 0.29% | |||
Ninja Promo is a performance marketing platform that covers a wide range of industries, including real estate, SaaS, e-commerce, fintech, and more. Like Pearl Lemon Leads, they can cover your marketing needs from top to bottom, including content marketing, SEO, social media, email marketing, paid ads, CRO, and paid advertising, among other marketing avenues.
Note that Ninja Promo isn’t focused specifically on mortgage leadgen. Just like Pearl Lemon leads, Ninja Promo might be a great place to get things going, but you still need to make sure you’ve got that industry and niche-specific knowledge to set yourself apart from other brands.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 18.40 K | -19.53% | 0.59 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 38.70% | 45.73% | 4.23% | 6.56% | 0.04% | 4.46% | 0.28% | |||
Good Vibe Squad is one of the most successful lead generation companies, offering an unlimited number of exclusive leads. They have worked with some of the biggest names in the mortgage industry, helping over 1,000 mortgage loan originators close loans totaling billions of dollars directly through their system.
Good Vibe Squad runs two lead acquisition systems: one for underrepresented local borrowers and the other for partner lead acquisition. On top of that, you get access to the proprietary mortgage CRM system, a lead nurturing system with a focus on video marketing, and frameworks for daily revenue-generating activities.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 8.29 K | -5.11% | 0.48 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 32.19% | 47.51% | 3.11% | 4.95% | 0.02% | 12.01% | 0.22% | |||
Loanbright is a full-scale mortgage and auto insurance lead generator that can take care of your lead acquisition, no matter how many quality leads you need. They generate exclusive leads based on the specified criteria rather than supplying pre-generated leads, which almost guarantees higher conversion and customer satisfaction rates.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 8.34 K | 132.09% | 0.49 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 30.76% | 53.35% | 9.65% | 5.79% | 0.03% | 0.03% | 0.40% | |||
Peal Lemon Leads is a smaller-scale lead generation agency that helps companies get high-intent customers. However, although Peal Lemon Leads provides real estate lead generation services, they don’t specifically focus on mortgage leads.
But then again, you won’t have to do anything on your own. Instead, you delegate lead generation entirely to Pearl Lemon leads, across email, social media, content marketing, and cold calling. Then you only have to capitalize on the generated mortgage leads.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 7.92 K | 6.02% | 0.67 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 43.75% | 27.42% | 18.44% | 7.67% | 0.02% | 2.52% | 0.19% | |||
Mortgage Growth System is a dedicated mortgage lead generation platform that can build a marketing funnel from scratch for you. Among the leads they generate are commercial mortgage leads, hard money leads, private money leads, Non-QM & DSCR mortgage leads, and more.
Here are the marketing avenues Mortgage Growth System can cover:
With over 2,500 partner brokers and 1.5 million exclusive leads throughout its history, Mortgage Growth System is one of the most reliable mortgage lead suppliers in the market.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 7.98 K | -37.76% | 0.49 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 57.76% | 30.48% | 6.07% | 5.24% | 0.05% | 0.03% | 0.37% | |||
RGR Marketing is a mortgage, solar, and home improvement lead generation company that tailors qualified leads to the specific needs of buyers. On top of selling new home mortgages and refinancing leads, they help you with the sale process by training your sales team.
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 0.52 K | -93.19% | 0.55 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 46.42% | 35.52% | 3.98% | 6.28% | 0.02% | 7.47% | 0.29% | |||
LeadPlanet is a fully-fledged mortgage lead seller that offers four groups of leads:
LeadPlanet also provides non-exclusive mortgage leads, which are significantly cheaper than exclusive leads and can benefit companies that prefer the quantity-over-quality customer acquisition strategy (and it does work for some!).
| Overall Traffic, Q3 2025 | Traffic Dynamics, Q3 2025 vs. Q3 2024 | Bounce Rate | 2-Year Average Traffic Share by Channel | ||||||
| 295.29 K | 965.23% | 0.27 | Direct | Organic Search | Referral | Social Media | Paid Search | Paid Referral | |
| 70.33% | 24.70% | 3.55% | 0.87% | 0.06% | 0.00% | 0.49% | |||
Champions Funding is a company that might serve the unique needs of funding borrowers through a Champions Funding Non-QM program. In practice, this means you can close sales that you might otherwise lose: self-employed borrowers, borrowers with a low income, etc.
Champions Funding acts as a middleman, a funding lender that helps you convert non-standard mortgage borrowers while also offering marketing assets like rate sheets, flyers, and other co-branded content. So instead of discarding leads that aren’t a good fit per se, you can finance them with Champions Funding, a win-win for everyone involved.
Here are the criteria to choose a reliable lead gen agency or marketplace:
| Compliance | Make sure your lead generator complies with all relevant legal standards around lead generation, data collection, and privacy. Non-compliance may result in penalties, reputational damage, and litigation if the data is collected or used unlawfully. |
| Track Record | The history of delivering quality leads, positive feedback, references, testimonials, and case studies will significantly increase the chance of getting quality leads. |
| Lead Quality | Make sure the information about the lead traffic source and demographics is clear. When you buy qualified mortgage leads, you know what you pay for, which is especially important if you buy exclusive mortgage leads. |
| Delivery Method | Make sure the lead supply format resonates with your marketing and sales department. For example, you can receive leads in your CRM system and connect callers to a relevant sales rep. |
| Scalability | Make sure the leadgen agency can satisfy your demand without sacrificing the lead quality. Otherwise, consider searching for more mortgage lead suppliers. |
| Price | Compare prices for the same lead type and quality between several agencies to make sure you’re not overpaying for what you get. Compare the expected ROI for the leads in question to choose the best lead supplier. |
| Exclusive Mortgage Leads | Exclusive leads are high-intent customers sold to a single buyer. They are easy to convert, but they cost up to 5 times as much as shared leads, and there’s no guarantee they haven’t been contacted by other loan officers. | Exclusive mortgage lead example: a potential borrower who has filled out a form on a mortgage lead generator and is offered to one loan officer |
| Shared Mortgage Leads | Shared leads are sold to several loan officers simultaneously. They may only cost around $10 to $30 per lead, but you’ll have to win the competition to convert them. | Shared mortgage lead example: a potential borrower who has submitted their contact details on a mortgage rate comparison website and is offered to several loan officers |
| Internet Mortgage Leads | These leads are generated exclusively via online marketing channels: content marketing, email marketing, paid ads, SEO, etc. These leads come in different qualities and costs, so it’s hard to generalize. | Internet mortgage lead example: a blog reader who has clicked on an online ad and then filled out a form |
| Live Transfer Mortgage Leads | Live leads are connected to the buyer in real-time, typically over the phone. They are fresh, high-intent, usually pre-screened, and the most expensive. | Live transfer mortgage lead example: a potential borrower calls a mortgage lead gen company and is transferred to the buyer’s sales rep |
| Trigger Mortgage Leads | Trigger leads are generated when their credit report is accessed for a mortgage inquiry at a company like Experian. These leads are more expensive than shared leads, even though they are offered to several buyers at once | Triggered mortgage lead example: a potential borrower applies for a mortgage loan with their bank and gets their credit report pulled, triggering notifications to a few loan officers |
| Aged Mortgage Leads | Aged leads are among the cheapest leads you can get, but they still bear some purchase intent. You might want to buy old mortgage leads for their cost-effectiveness, as they might win you the game of numbers | Aged mortgage lead example: a potential borrower who inquired about a mortgage loan three months ago and is now sold to a loan officer |
Besides quality, freshness, and delivery method, mortgage leads are also differentiated by the type of loan they take out: home purchase leads, mortgage refinance leads, reverse mortgage leads, home equity leads, government loan leads, investment property leads, and more.
Naturally, different types of loan takers require different targeting. For example, reverse mortgage leads – senior homeowners willing to convert some of their equity into cash – will need a different nurturing and sales strategy than first-time homebuyers.
The average price of a mortgage lead varies from around $10 to $200, depending on exclusivity, freshness, quality, delivery method, and other demographic and psychographic parameters, and the lead generator itself.
The most expensive leads are live transfer leads, costing up to $200 and more, whereas the cheapest are shared and aged leads, priced at around $10 to $25. But then again, there are so many variables that it’s hard to accurately estimate the budget you need to buy mortgage leads of a specific type.
Here’s how you can calculate the number of leads you need:
If you buy 100 leads per month, your average revenue per conversion is $3,000, your CPL is $125, and your operational costs are $20,000 per month, then here’s your minimum conversion rate:
Note that the minimum conversion rate indicates the break-even point, which means you need to convert more leads – technically, at least 10.9%, but it depends on the desired profit margin – to generate profit.
Generating or buying mortgage leads and phone calls is only half the job – the other half is to maximize their lifetime value and convert them into brand advocates over time.
“We’re seeing issues when people can only buy web leads or can only buy calls. They’re essentially missing out on a huge part of the market. So you have to diversify and have a system in place that allows you to diversify and roll with the punches. Every six months, the industry changes, so it’s worth having a system that can be flexible enough to make those adjustments to your campaigns.” – David Pickard, CEO, Phonexa, during the Pioneering Pay-Per-Call Excellence webinar
To help you achieve these goals, Phonexa unites all your marketing activities under a single roof, covering your marketing through and through. By combining automation, analytics, and fraud prevention, Phonexa ensures every lead meets quality standards before it is routed to buyers or sales teams. On top of that, Phonexa equips marketers with tools to scale efficiently, reduce lead acquisition costs, and increase ROI through smarter, data-driven lead generation.
Here are the two core products you get at a single price:
| LMS Sync | Lead tracking & distribution software |
| Call Logic | Call tracking & distribution software |
Here are the six add-ons you can get as a client with Phonexa:
Get started now to learn how Phonexa can help you enhance lead management and maximize ROI.
Here are the key advantages for companies that buy mortgage leads:
However, it’s usually better to buy mortgage leads AND generate organic traffic using your earned media. Strong organic traffic channels can secure you tons of profits in the long run, even though it requires time and expertise to get there.
There are three major sources to buy mortgage leads online: lead generation companies, affiliate networks, and marketing agencies. At the same time, it’s hard to name a single lead provider that would unanimously beat the competition. It would be smart to purchase mortgage leads from several companies to avoid putting all your eggs in one basket.
From a business perspective, the best mortgage leads to buy are those with a higher profit margin, and these are not necessarily exclusive or live transfer leads.
For example, if the conversion rate for shared leads is 2% versus 10% for live transfer leads and the price per lead is $20 versus $200 – assuming the check is the same for both groups – then shared leads will bring you 200% more profits.
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