What Is Lead Validation?

Here are a few common reasons for lead rejection:

• Fake or disconnected phone number
• Duplicate submission
• Invalid or unreachable email address
• No provable consent

Lead validation catches these issues before they become the problems of your buyers or sales rep – and before you’ve paid for the lead in question with both your money and your reputation.

Why Lead Validation Matters for Large-Scale Businesses

A network ingesting tens of thousands of leads a day from dozens of publishers automatically can’t afford unvalidated traffic, so you need a built-in verification layer that can screen all form submissions against relevant criteria and make an instant decision as to where these leads belong.

There’s a compliance factor, too. A lead collected without provable consent isn’t just low-quality – it’s a TCPA violation. In practice, this means a business should have proof of consent, a verifiable record of the user filling out a form and accepting marketing communication from the brand they’re sold to.

How Lead Validation Works

Lead validation works by running each lead through a series of checks the moment it’s submitted and before it’s accepted into distribution or CRM. 

There may be a single check, such as verifying the lead’s phone number against the DNC registry, or multiple checks, such as confirming the phone number is active, the email is reachable, and the credit score is above the required minimum. In other words, lead validation is also about whether the lead fits your own criteria or your buyers’ criteria.

Lead Validation With Phonexa’s iClear

Phonexa’s iClear validates and scores leads and calls in real time (or in parallel with lead distribution or purchase), ensuring that only legitimate, qualified consumers reach LMS Sync or Call Logic. 

With Phonexa, you can:

• Validate and qualify leads and calls in real time before they’re accepted or paid
• Capture and store provable prior express written consent for TCPA compliance
• Route only clean, scored, deduplicated leads into your Ping Tree, so buyers get leads that match their expectations

By the time a lead reaches the distribution layer in Phonexa, it’s already been filtered, scored, and verified. With Phonexa, you stop paying for leads that were never going to convert.