What Is Real-Time Bidding (RTB)?

Real-time bidding, or RTB, is an auction between buyers that occurs the moment a lead or call is generated, with the highest bidder winning the lead or call.

Here’s how real-time bidding works:

1. An affiliate network receives a lead or call from a publisher.
2. The lead is offered to qualified buyers, who bid on it based on its value to them.
3. The highest-bidding buyer wins the lead, which is delivered to them right away.

With bigger affiliate networks, real-time bidding may include dozens and hundreds of buyers at once, maximizing the price of every lead or call.

What Is Real-Time Bidding Important?

When multiple advertisers compete for the same lead or call, demand sets the price, which is not only fair but also profitable for both affiliate networks and publishers, who receive a commission for the calls or leads they sell through the network. 

Likewise, since real-time bidding takes milliseconds – done by the RTB software in the background – leads and calls don’t lose any momentum before the buyer connects to them.

Pricing Leads and Calls in Real Time with Phonexa

The hard part of running a real-time bidding lead market is doing it fast and accurately when thousands of publishers and dozens or hundreds of buyers are in your system. 

That’s what Phonexa is built for: putting a lead in front of the buyers who want them, taking bids, and delivering these leads to the winner in real time while keeping a record of every interaction across leads, calls, publishers, and buyers – all at scale and with granular accuracy.

With Phonexa, you can:

• Auction and distribute leads to buyers using LMS Sync, our main module for lead tracking, distribution, and analytics
• Auction and distribute calls to buyers using Call Logic, our main module for call tracking, distribution, and analytics
• Screen inbound leads and calls in real time with iClear and collect consent with iClaim

And so much more. Phonexa offers plenty of other features for omnichannel marketing, providing a complete marketing toolkit for businesses buying, selling, or managing leads and phone calls.