Does that kind of marketing sound familiar to you? If you’ve fallen into the pointless outdoing-your-outbound competition, here’s the simple truth: it’s not about being louder. It’s about being closer.
What do we mean by this? Closer… as in location-wise? Certainly one small business can’t spend all of its money opening up subsequent locations if it isn’t ready. That’s not the kind of closeness we’re talking about. The kind of marketing that works best, across all generations and demographics, is relationship marketing – otherwise known as inbound marketing.
In short, inbound marketing is establishing a trusting relationship with your customers through ongoing marketing practices, such as social media marketing, email newsletters and SEO. The difference between inbound and outbound is that inbound marketing practices are:
Ongoing: While outbound marketing aims to interrupt the consumer’s daily life, inbound marketing tries to fit itself into the consumer’s established patterns. The ongoing nature of inbound makes it more sustainable overall because people become numb to outbound marketing after a while.
More Financially Sustainable: Because these ongoing strategies can either be automated with free tools or done on your own, it’s much more cost-efficient than outbound strategies. Compare the price of creating TV commercials with the price of email marketing. Generally speaking, email should be a lot more financially sustainable for small businesses than renting billboards or creating a commercial advertisement.
Attracts More Repeat Customers: Inbound marketing is known as relationship marketing for a good reason. Its consistent engagement with the audience encourages customers to come back more frequently.
Now that we’ve established the importance of inbound marketing, we’ll discuss how call tracking can truly improve your inbound marketing efforts. The detailed metrics and analytics you’ll receive from Phonexa’s cloud-based call platform are both comprehensive and customizable. What this means is that we can scale our product to any business model in any industry. The brilliance of call tracking is that it accurately tracks and reports all of your calls, marketing details, and customer demographics. With Phonexa’s call tracking and analytics, you’ll know which inbound marketing channel worked best and why.
The ‘why’ in ROI attribution is quite possibly the most impressive detail you can get on your campaigns, because it’s not enough to just know which aspect of your marketing effort is performing well. For example, if you sent out a newsletter promoting your new product launch, you need to know whether the calls you’re receiving are from the newsletter or elsewhere. Call tracking reports on these exact details so you’ll know why the campaign worked the way it did. Combined with the possible survey that you can conduct with our advanced IVR, you’ll get the most relevant campaign details and survey results sent straight to your inbox every time.
Call tracking is the solution that boosts your customer retention rates, marketing budget, and competitive position within the industry. To get a full look insight the features yourself, schedule consultation with us. We’ll be glad to show you just how powerful this tool can be when you’re trying to win over your target audience and boost your sales the inbound way.
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