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Call tracking software gives you detailed attribution for all your inbound call traffic, so you can measure effectiveness and boost revenue.
The simplest way to increase your revenue is to convert more by optimizing your customer journey. Attribution from a call tracking system makes it easy for companies to streamline campaigns for more high-quality leads.
View a line-by-line description of each lead, including whether the lead was sold or rejected, the time stamp, where the lead came from, which buyer it matched with, and whether or not the lead resulted in a product or service sold.
Effectively manage your incoming calls with data-driven automatic call routing that distributes calls based on caller IVR responses and agent availability. Use filter settings with caller tracking software so that high-quality leads are given priority.
See all your daily traffic and other key performance indicators for your campaigns with one program using a comprehensive “at-a-glance” dashboard. This invaluable solution interface gives you real-time data for your incoming calls.
Every solution Phonexa offers is enough to help companies grow, but when used together in one marketing suite they can push your business to new heights.
Before you make the leap to pay per call, take a look at the most common questions businesses have about PPC marketing.
Dynamic call tracking is a tracking technology that allows businesses to determine which marketing campaigns generate quality leads.
Research shows that 70% of prospects using smartphones call businesses directly from the search ads. Tracking inbound calls can help you identify various metrics that need to be tweaked to increase call conversions.
Call tracking works by empowering a company to have consumer phone numbers that are trackable—this can be applied to custom vanity numbers, local numbers, or toll-free numbers. When consumers see these numbers online or from other marketing channels and place a call, their calls are tracked by the Phonexa platform. Phonexa delivers valuable data and granular reporting to support these tracking capabilities, providing deep insight to what is driving your calls.
Call tracking delivers a wealth of information to users. You can expect useful insights into your campaign, like what keyword led to the call, the relevant Google Click ID, which web page the call came from, or if the call could be attributed to a marketing campaign. Phonexa call tracking also lets you hone in on individual calls. The data collected can tell you a caller’s location, the duration of the call, the date and time of the call, whether it is a unique or duplicate call lead, in-depth reporting to why the call was accepted or rejected, and key demographics about your caller.
Call tracking gives you a bird’s eye view of your marketing strategy by connecting your online efforts with your multi-channel marketing strategy. With call tracking you can use caller data for better ad targeting, boost traffic by shifting resources based on real-time call data, generate more calls from popular landing pages, plan future campaigns efforts with predictive analysis, and much more.
With Phonexa, you can utilize call lead distribution to boost your revenue by harnessing distribution algorithms based on price, priority of advertiser relationship, and weighted lead traffic – dispersing quality leads to your direct advertisers. Phonexa’s ping tree empowers you to create new monetization opportunities, by distributing your leads to offers that were rejected by other direct advertisers.
Phonexa call tracking works with nearly every type of marketing channel. You can use it on paid search, organic search, display ads, social media, email marketing, and even traditional sources like print, radio, and television.
Yes, we are pleased to provide companies with convenient toll-free and vanity phone numbers.
Phonexa offers a variety of ways that you can create a custom caller experience, delivering customizable features such as an Interactive Voice Response (IVR) and incoming call greeting recordings per call channel. You can utilize local phone numbers depending on your target audience’s location, or pull other data from callers to connect them with the right representative.
Yes, the Phonexa platform comes with call recording. This valuable tool gives companies the opportunity to get a detailed understanding of their conversion calls. Recordings can be used for training purposes or as a way to improve sales performance and customer service.
Absolutely. Our custom Interactive Voice Response (IVR) not only lets you route callers according to specific metrics or filters that you decide; you can also make sure that callers are met with a friendly greeting and a set of menu options to expedite their experience.
While many different factors can come into play, the truth is that call tracking can bring results for businesses at different stages across a variety of industries.
What is the best way to set up call tracking for websites? We take a close look at how you can set up call tracking software—and why you would want to.
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