Call tracking works by empowering a company to have consumer phone numbers that are trackable—this can be applied to custom vanity numbers, local numbers, or toll-free numbers.
When consumers see these numbers online or from other marketing channels and place a call, their calls are tracked by the Phonexa platform.
Phonexa delivers valuable data and granular reporting to support these tracking capabilities, providing deep insight to what is driving your calls.
Call tracking delivers a wealth of information to users.
You can expect useful insights into your campaign, like what keyword led to the call, the relevant Google Click ID, which web page the call came from, or if the call could be attributed to a marketing campaign.
Phonexa call tracking also lets you hone in on individual calls.
The data collected can tell you a caller’s location, the duration of the call, the date and time of the call, whether it is a unique or duplicate call lead, in-depth reporting to why the call was accepted or rejected, and key demographics about your caller.
Call tracking gives you a bird’s eye view of your marketing strategy by connecting your online efforts with your multi-channel marketing strategy. With call tracking you can use caller data for better ad targeting, boost traffic by shifting resources based on real-time call data, generate more calls from popular landing pages, optimize your conversion funnel with granular insights and predictive analytics, and much more.
With Phonexa, you can utilize call lead distribution to boost your revenue by harnessing distribution algorithms based off of price, priority of advertiser relationship, and weighted lead traffic – dispersing quality leads to your direct advertisers. Phonexa’s ping tree empowers you to create new monetization opportunities, by distributing your leads to offers that were rejected by other direct advertisers.
Phonexa call tracking works with nearly every type of marketing channel. You can use it on paid search, organic search, display ads, email marketing, traditional sources like print and radio, and much more.
Yes, we are pleased to provide companies with convenient toll-free and vanity phone numbers.
Phonexa offers a variety of ways that you can create a custom caller experience, delivering custom features such as an Interactive Voice Response (IVR) and incoming call greeting recordings per call channel. You can utilize local phone numbers depending on your target audience’s location, or pull other data from callers to connect them with the right representative.
Yes: the Phonexa platform comes with call recording. This valuable tool gives companies the opportunity to get a detailed understanding of their conversion calls. Recordings can be used for training purposes or as a way to improve sales and customer service.
Absolutely. Our custom Interactive Voice Response (IVR) not only lets you route callers according to specific metrics or filters that you decide; you can also make sure that callers are met with a warm greeting and a set of menu options to expedite their experience.
Our sales team would be happy to jump on a call and discuss Phonexa’s platform features and capabilities as it relates to your business. The Phonexa team’s customizable approach to a live demo is geared towards showing you how Phonexa can take your lead generation initiatives to the next level and beyond.