Advanced Call Tracking Software for Businesses and Agencies

There is a better way for businesses to measure the effectiveness of their marketing campaigns, and it is through advanced call tracking. Phonexa's proprietary call tracking software enables companies from all industries to increase their ROI by providing detailed metrics and inbound call reports.

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Powerful Metrics for Online & Offline Campaigns

Imagine receiving the same detailed metrics and big data that you get with web analytics but for your inbound calls. With Phonexa's advanced call tracking platform, you will be able to track your leads across online and offline mediums. The customer journey will be measured and charted for your convenience, so you can focus on maximizing your marketing efforts.

Call Details

Receive visual representations of the quality of your leads by the amount of calls they make per selected amount of time, the sources that prompted their calls, their call statuses, and amount of database pings.

Demographic-Based Call Routing

Phonexa's call tracking software uses the Automatic Call Distributor (ACD) to route calls based on demographics. If customers residing in certain area codes need to be routed to specific call centers, this can be done efficiently through our call tracking platform.

Advanced Reporting

Our advanced reports display all actions related to publishers, buyers, inbound call performances, filters, and campaign comparisons. These visual trends give you the actionable insights needed to ensure high call volumes for future marketing campaigns.

IVR and Ping Tree

With Phonexa's advanced IVR in concordance with our Ping Tree system, you can track your inbound calls, view their level of qualifications, and route those calls according to your ping tree design to the appropriate agents or call centers.

Additional Web Reporting

In addition to the detailed call reports you will receive, Phonexa's call tracking platform also tracks your digital marketing efforts, such as the effectiveness of your advertisement keywords. Keyword performance data is crucial to the process of marketing evaluation.

Track the Customer Journey like Never Before

Phonexa's powerful call tracking software takes ROI reporting to the next level. You can customize reports to fit your company's exact needs. This gives you the power to choose only the most relevant information for your different campaigns.

With our call tracking platform to boost your business, your advertisements will inspire an influx of traffic and engagement like never before.

Call Tracking Software: The Functionalities

  • Works with Automatic Call Distributor (ACD) to route calls based on demographics
  • Works with IVR to service customers based on questionnaire and demographics
  • Real-time reporting
  • Analyzes inbound traffic to improve campaigns and marketing strategies
  • Detailed call reports:
  • Customizable filtration system
  • Detailed marketing insights:
  • Creates comparison reports for your network


How does call tracking work?

Call tracking works by empowering a company to have consumer phone numbers that are trackable—this can be applied to custom vanity numbers, local numbers, or toll-free numbers. When consumers see these numbers online or from other marketing channels and place a call, their calls are tracked by the Phonexa platform. Phonexa delivers valuable data and granular reporting to support these tracking capabilities, providing deep insight to what is driving your calls.

What information can I collect from using call tracking?

Call tracking delivers a wealth of information to users. You can expect useful insights into your campaign, like what keyword led to the call, the relevant Google Click ID, which web page the call came from, or if the call could be attributed to a marketing campaign. Phonexa call tracking also lets you hone in on individual calls. The data collected can tell you a caller’s location, the duration of the call, the date and time of the call, whether it is a unique or duplicate call lead, in-depth reporting to why the call was accepted or rejected, and key demographics about your caller.

How can call tracking help with my marketing decisions?

Call tracking gives you a bird’s eye view of your marketing strategy by connecting your online efforts with your multi-channel marketing strategy. With call tracking you can use caller data for better ad targeting, boost traffic by shifting resources based on real-time call data, generate more calls from popular landing pages, optimize your conversion funnel with granular insights and predictive analysis, and much more.

How does implementing a ping tree solution with call tracking help my ROI?

With Phonexa, you can utilize call lead distribution to boost your revenue by harnessing distribution algorithms based off of price, priority of advertiser relationship, and weighted lead traffic – dispersing quality leads to your direct advertisers. Phonexa’s ping tree empowers you to create new monetization opportunities, by distributing your leads to offers that were rejected by other direct advertisers.

What marketing channels work with Phonexa call tracking?

Phonexa call tracking works with nearly every type of marketing channel. You can use it on paid search, organic search, display ads, email marketing, traditional sources like print and radio, and much more.

Do you offer toll-free and vanity numbers?

Yes, we are pleased to provide companies with convenient toll-free and vanity phone numbers.

Can I customize the caller experience?

Phonexa offers a variety of ways that you can create a custom caller experience, delivering custom features such as an Interactive Voice Response (IVR) and incoming call greeting recordings per call channel. You can utilize local phone numbers depending on your target audience’s location, or pull other data from callers to connect them with the right representative.

Is there a way to record calls?

Yes: the Phonexa platform comes with call recording. This valuable tool gives companies the opportunity to get a detailed understanding of their conversion calls. Recordings can be used for training purposes or as a way to improve sales and customer service.

Can I create a custom IVR that can route callers to specific destinations?

Absolutely. Our custom Interactive Voice Response (IVR) not only lets you route callers according to specific metrics or filters that you decide; you can also make sure that callers are met with a warm greeting and a set of menu options to expedite their experience.

Do you offer a demo version of the Phonexa platform?

Our sales team would be happy to jump on a call and discuss Phonexa’s platform features and capabilities as it relates to your business. The Phonexa team’s customizable approach to a live demo is geared towards showing you how Phonexa can take your lead generation initiatives to the next level and beyond.

What is Call Tracking?


Improve your marketing and customer experience with Phonexa’s advanced call tracking software.

Call us at 818-800-0000