What Is a Conversion Rate?

A conversion rate is the share of people who take the action you wanted – clicking on a link, registering on a website, downloading a guide, or filling out a form – out of everyone who had the chance to. If 100 people land on a page and 4 fill out the form, the conversion rate is 4%.

What counts as a conversion depends on the goal. It can be a form submission, a completed call, a sale, or a qualified lead. The rate is simply how often that goal is met. For advertisers and affiliate marketers, a conversion rate is one of the most effective ways to tell whether a campaign is working.

Why Are Conversion Rates Important?

A campaign can generate thousands of leads and calls and still lose money if almost none of them convert. The conversion rate separates volume from results and allows you to compare campaigns. 

Two pay per lead or pay per call traffic sources might deliver the same number of leads, but the one that converts more is generally worth more. When a buyer can see conversion rates broken down by source, campaign, or creative, they can allocate budget to what drives results.

How to Grow Conversion Rates with Phonexa

Through two fully synchronized modules for leads and calls – LMS Sync and Call Logic – and six additional features, including HitMetrix for click tracking, Phonexa helps you better understand your inbound leads and calls and optimize marketing campaigns to increase conversion rates.

• Track conversions across clicks, calls, and leads
• Break conversion rates down by source, campaign, and creative
• See exactly where users drop off before they convert
• Feed that data back into how campaigns are priced, routed, and optimized