An exclusive lead is sold to a single advertiser, so no competitor is working the same prospect at the same time. For networks and publishers, it’s a trade-off: a shared lead sold four times may earn more in total than an exclusive one sold once at a higher price, depending on the lead.
Phonexa distributes both models to the right buyer through LMS Sync and Call Logic, with screening in iClear and consent capture in iClaim.
An exclusive lead is a lead sold to a single advertiser, which means they are the only company that has the consumer’s contact information, at least in theory. In turn, this increases the chances that this exclusive lead converts into a sale.
It makes all the difference in competitive niches. A homeowner requesting an insurance quote might, as a shared lead, be sold to four or five agents who all call within minutes, each having only a small chance of making a sale. This is why advertisers in fields like insurance, solar, or mortgages often pay a premium for exclusivity.
At the end of the day, exclusivity is about the probability of a sale. A prospect who’s only talking to one advertiser is much likelier to convert than one being called by five advertisers at once.
For affiliate networks and publishers, though, there’s usually a trade-off between shared and exclusive leads. A shared lead sold several times over may or may not earn more in total than an exclusive lead sold once at a higher price – it depends on the lead itself. So both publishers and affiliate networks can customize their campaigns around the model that fits their business.
Whether exclusive or shared, Phonexa allows you to distribute the right lead to the right buyer or route them to your own sales team – all while ensuring that the leads entering your pipeline are legitimate and compliant.
With Phonexa, you can:
And a lot more than that. Phonexa provides a complete software suite for companies buying, selling, and managing large volumes of leads and calls, all under one roof, so you don’t have to juggle between systems and reports.