Shared leads are prospects sold to several advertisers at once, which is standard practice in high-ticket niches like insurance, finance, and home services, where a consumer comparing quotes expects a few callbacks anyway.
Whether that earns more than selling exclusively depends on the lead and how widely it’s shared: four payments at a lower price may or may not beat one at a premium, since advertisers pay less knowing they aren’t the only one calling. Phonexa distributes both models through ping trees and ping posts in LMS Sync and Call Logic, with screening in iClear and consent capture in iClaim.
Shared leads are prospects sold to more than one advertiser simultaneously rather than to a single buyer, a common practice in complex, high-ticket niches like insurance, finance, or home services. A homeowner comparing insurance quotes is usually fine with receiving a few callbacks, so selling leads to several agents aligns with consumer shopping behavior.
Here’s how shared lead distribution works:
Importantly, affiliate networks can cap the number of advertisers a shared lead can go to.
Shared leads might even allow you to make more money than exclusive leads, depending on how many advertisers you sell shared leads to and the characteristics of the leads themselves. For example, a lead sold once brings in a single payment, while the same lead sold to three, four, or five advertisers may bring more in total – or it may not.
Most of the time, it’s about finding the right balance between price and competition. Advertisers pay less for shared leads than for exclusive leads, because they know they’re not the only one calling, so you have to take that into account when developing your distribution strategy.
Phonexa is an enterprise-grade lead and call tracking, distribution, and analytics ecosystem where you can sell both shared and exclusive leads within customizable ping trees, including using a ping post lead distribution.
With Phonexa, you can:
And so much more. Phonexa offers a unique affiliate and performance marketing infrastructure that brings everything you need in one place, allowing you to get the most out of your lead and call generation and distribution campaigns.