Earnings per call is total earnings divided by the number of calls, the average revenue a single call brings in. For advertisers and affiliate networks running pay per call campaigns, it allows you to translate raw call volume into a figure you can compare campaigns against.
Volume on its own can give you the full picture: a campaign driving hundreds of calls that rarely pay out earns less than one driving a fraction of that at a higher rate. Phonexa measures EPC across inbound campaigns in Call Logic, where real-time rates feed ping tree pricing and route each call to the buyer paying the most for it.
Earnings per call is calculated by dividing total earnings by the number of calls received or made. For advertisers and affiliate networks running pay per call campaigns, EPC helps compare call campaigns against each other and determine the overall average profitability of inbound or outbound calls.
Call volume on its own can be misleading: One campaign might drive hundreds of calls that rarely pay out, while another drives a little of the volume but earns far more per call. This is why EPC is so valuable, showing you which campaigns are actually making money.
Knowing your EPC can also help build your marketing strategy correctly. Based on your EPC, you can determine a reasonable price for specific types of inbound calls, adjust your call distribution strategy, and optimize your marketing in many other ways.
Inside Call Logic, Phonexa’s enterprise call tracking, distribution, and analytics module, you can:
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