Phonexa’s ping post software enables sellers to send partial lead data to multiple buyers for real-time evaluation and bidding. The system then posts full lead details to the highest-valued or otherwise qualified bidder, ensuring accurate and efficient lead distribution.
Protect sensitive lead information by first sending partial details only (the “ping”) to prospective lead buyers. This enables buyers to evaluate basic fit without revealing full contact details, a fundamental aspect of the ping post process.
Enable multiple lead buyers to submit simultaneous bids on your pings in real-time. Phonexa’s ping post software helps you achieve the most competitive price per lead according to competitive demand from your set of buyers.
As soon as a bid is secured by a buyer, the system automatically posts the full lead details to that buyer. The smooth automation within the ping post software makes lead selling quick and efficient.
Manage advanced routing rules with our ping tree functionality. Define how pings are routed to buyers based on criteria such as bid value, buyer ranking, filters, or campaign-specific settings.
Send only minimal lead data during the ping stage, limiting full data exposure until a buyer commits to the purchase. This built-in step reduces unnecessary data sharing throughout the lead distribution flow.
By enabling competitive bidding among buyers, our ping post system helps sellers achieve more competitive pricing and improve revenue potential from each lead.
Streamline the complex process of selling leads. The ping post system intelligently routes pings and posts full leads to the winning bidders, saving time and resources for lead buyers and sellers alike.
Integrate with multiple lead buyers through flexible posting methods and API configurations. Our ping post system adapts to your buyer network and supports a wide range of setups.
Phonexa’s ping post software is designed to streamline how leads are bought, evaluated, and delivered. The core mechanism is a two-step process. First, a “ping” containing partial, non-sensitive consumer information is sent by the lead seller to one or more potential buyers. This allows buyers to review the lead using partial qualification data (such as geo, lead type, or basic vertical-specific fields) without exposing full contact details.
If a buyer is interested and the lead matches their criteria, they respond with a bid, the amount they are willing to pay for the full lead. The “post” is the second step of the process, where the system securely delivers the full lead details to the winning buyer, typically the highest bidder or a buyer that meets specific routing rules such as priority or volume caps.
This ping-and-post mechanism is at the core of modern lead distribution and enables a more efficient and profitable environment for both lead sellers and buyers.
For sellers, it increases revenue potential by creating real-time competition for each lead, ensures they maintain full control over who receives their leads, and protects sensitive lead information until a purchase commitment is made.
For buyers, ping post software is beneficial because it allows them to pay only for leads that fit their exact criteria, reducing wasted spend on non-qualified traffic and improving overall ROI.
Advanced ping post systems often include ping tree logic, which enables sellers to define tiered or sequential routing rules for how pings are offered to groups of buyers. For example, pings can be shown first to premium buyers, and if no acceptable bids are received, they can cascade to secondary tiers. The system ensures each lead is presented in a way that maximizes potential value based on the seller’s business rules.
Industries like insurance, finance, legal, home services, and home security rely heavily on such systems to match the right buyers with the right leads.
Technically, ping post platforms depend on fast, secure APIs that enable seamless communication between the seller’s system, the ping post platform, and the buyer’s CRM or lead intake endpoint. Real-time processing is essential, as pings and posts must be executed within seconds. JSON is commonly used as the data interchange format.
Phonexa’s ping post software provides an all-in-one environment to create, manage, and optimize your ping post strategy. The platform includes tools for setting up ping tree logic, managing buyers and sellers, configuring routing rules, enabling real-time bidding, analyzing revenue and performance, and ensuring secure handling of all lead data.
It’s not just a ping post software; it is a complete system for precise, efficient, and profitable lead distribution. Understanding what ping post is and how it works is the foundation for unlocking its full potential.
Book a demo to learn more about Phonexa’s tracking and distribution platform.
Ping post is a two-step process for selling leads. A “ping” sends partial lead data to buyers, and a “post” delivers the full data to the winning bidder. This enables competitive bidding and limits unnecessary data exposure.
Ping post software helps lead sellers increase revenue potential through competitive bidding, automated distribution, and limits full data exposure until a lead is purchased.
Lead buyers benefit from bidding on and paying only for leads that meet their specific criteria, improving lead quality, minimizing wasted budget on irrelevant submissions, and gaining real-time access to leads from multiple sellers via the ping post platform.
A ping tree allows sellers to define sequential or prioritized routing rules for sending pings to different buyers or buyer groups.
Yes, robust ping post software like Phonexa’s usually offers API integrations to smoothly integrate into CRM solutions (e.g., Salesforce, HubSpot) for lead sellers to control sources and lead buyers to accept and process bought leads.
The “ping” generally consists of non-personally identifiable information (non-PII) such as lead type (automobile insurance, mortgage), geographic data (state, zip code), and other qualification data specific to the vertical, but not contact information such as name, phone, or email.
Ping post software limits data exposure by sharing only partial information during the ping stage. Full lead details are sent only to the buyer who wins the bid.
Ping post software supports a wide range of lead types, especially in competitive industries where buyer criteria vary and bidding helps align price with demand.
