Phonexa’s ping tree software addresses the most costly problems large-scale businesses face in managing a high volume of inbound calls and leads, such as poor speed-to-lead. Companies often lose out on conversions if leads aren’t contacted instantly or within minutes – and you can fix this entirely by designing a custom ping tree architecture with Phonexa.
Here are some potential use cases for different ping tree flows within Phonexa:
- Price-Based Distribution – a static, non-real-time price-based auction used primarily to maximize ROI within campaigns where you have several buyers offering different prices per lead or call.
| Buyer A: $50 | Lead/phone call is routed to buyer B |
| Buyer B: $60 | |
| Buyer C: $30 |
- Priority-Based Distribution – used when you want to focus on specific business relationships or have contractual obligations or operational constraints. The distribution priority may depend on factors such as location, agent availability, historical performance, and other custom inbound call and lead parameters.
| Tier 1 Buyers: First Access | Lead/phone call is routed first to Tier 1 Buyers, then Tier 2 Buyers, and then Tier 3 Buyers |
| Tier 2 Buyers: Overflow | |
| Tier 3 Buyers: Fallback |
- Weight-Based Distribution – allows you to allocate traffic predefined percentages among buyers, such as connecting 70% of inbound phone calls or leads to your regular buyers and distributing the rest among new buyers to test them.
| Regular Buyers: 70% | Leads/phone calls are routed first to Regular Buyers and then New Buyers |
| New Buyers: 30% |
- Parallel Pings: Higher Price – a fully-fledged real-time auction typically used when you want to get the highest price the buyers can offer at the very moment the lead or phone call is sold. Buyers are pinged with near-full or full lead details, make their bids, and the highest bidder gets the lead.
| Buyer A: $50 | Lead/phone call is routed to buyer B |
| Buyer B: $60 | |
| Buyer C: $30 |
- Parallel Pings: All Sold – used to sell shared leads to multiple eligible buyers simultaneously, even if they offer different prices.
| Buyer A: $50 | Lead is sold to all buyers |
| Buyer B: $60 | |
| Buyer C: $30 |
- Ping Post Distribution – a lead distribution type similar to Parallel Pings: Higher Price, except that buyers receive non-PII data, which allows them to understand whether the lead or phone call is a good fit while preventing lead poaching.
| Buyer A: $50 | Lead/phone call is routed to buyer B |
| Buyer B: $60 | |
| Buyer C: $30 |
- Even Distribution – used for A/B testing, onboarding new buyers, or when you want to distribute traffic equally among buyers while potentially sacrificing conversion rates and ROI.
| Buyer A: $50 | Leads/phone calls are distributed equally among Buyer A, Buyer B, and Buyer C |
| Buyer B: $60 | |
| Buyer C: $30 |
- Max EPL Distribution – used when you want to factor in buyers’conversion rates and route traffic to the buyer with the highest EPL.
| Buyer A: $50, 20% conversion rate | Phone call is routed to buyer C |
| Buyer B: $60, 10% conversion rate | |
| Buyer C: $30, 50% conversion rate |
- Profit Maker Distribution – used to prioritize buyers with the least remaining distribution time. The system compares EPL with the available caps and hours remaining to sell.
| Buyer A: $20, 75% conversion rate, 5 calls and 2 hours cap | Phone call is routed to buyer A |
| Buyer B: $24, 60% conversion rate, 8 calls and 4 hours cap |
No less importantly, by having ping tree software in sync with iClear, Phonexa ensures that only valuable leads and phone calls are distributed, auto-rejecting mismatched and fraudulent leads so they don’t consume your resources. With Phonexa, you know where your leads and phone calls came from and their demographics and engagement history, all factored into optimal routing.
Above all, Phonexa’s ping tree software – and Phonexa as a software stack in general – keeps it all together for companies that struggle to juggle systems, tools, and reports. With seven lead flows and nine phone call flows that you can set up within a ping tree, the sky’s the limit to the routing architecture you can create for your business and your partners.
