How Lead Tracking Software Works
Lead tracking software filters prospective customers based on a series of requirements. The requirements may include age range, income level, location, interests, and other demographics.
Depending on your requirements, sorted leads then enter the qualification phase, where they are segmented and sent to the next step. The leads then enter the scoring stage, where they are ranked depending on their likelihood of taking the action you want. Then, sales reps can monitor lead performance through sales tracking.