Increasing Marketing ROI with Call Tracking and Analytics

Tracking your return on investment (ROI) is now easier than it ever was before, thanks to the available marketing technology on the market. It takes quite a bit of resilience and knowledge to stay ahead of the curve and sustain your business until today, but those who are still thriving in their respective industries know the importance of marketing technology. With the right tools, companies make it easier for themselves to automate the tedious ROI tracking work and focus their energy on growing their business. In this article, we will discuss the top marketing ROI hacks that every business should know in order to stay at the top of their game in 2018. With these top tips, businesses can expect a spike in conversions and likely increase in positive customer feedback.

Marketing ROI Tips: A/B Test with Different Phone Numbers

Not only should your company invest in toll-free or vanity numbers (both of which are part of Phonexa’s call tracking platform), you should also test out these phone numbers to see which one pulls in the most callers. Of course, the advertisement attached to these phone numbers are going to be a significant determining factor as to whether your intended audience will even start dialing, but don’t worry. Phonexa helps you track campaign details as well. By implementing A/B tests with your various marketing strategies and tracking your results with call tracking, campaign optimizations will be a synch.

Marketing ROI Tips: Invest in an All-in-One Tracking Platform

Even online businesses market their platforms offline for greater reach potential, so it’s common for these businesses to invest in multiple tracking software to ensure accurate ROI attribution for all their different campaigns. The problem with this method is that it quickly drains your marketing budget each month without giving you an efficient solution in return. We don’t blame businesses for doing this because they need their analytics at the end of the day, and not many software companies offer an all-in-one solution to this ROI attribution problem. Most specialize in one tracking software and offer mild solutions for other marketing needs, but it can be quite difficult to find a powerful, comprehensive platform that provides tracking software for all your campaigns. Fortunately, you’ve come to the right place. Phonexa is one of the few platforms that focus on delivering a seamless, all-in-one solution for businesses in every industry.

Marketing ROI Tips: Automate the Tedious Work

A smart way to almost immediately increase your ROI is to automate the tasks that don’t necessarily need human agents to complete. For example, when your callers dial in for service, the most efficient way to resolve their issues would be to immediately route them to the correct office based on their geographic location. This automated call distribution saves your callers from the friction of an unnecessary conversation while speeding up the call process so they can get their inquiries resolved faster. Another top automation worth investing in would be an advanced voice recognition solution and customizable IVR. The IVR is equipped with voice recognition to service your callers in a swift and effortless manner, allowing customers the option to self-serve without having to wait to speak to an agent. This way, you can minimize the risk of losing callers due to long hold times.

Phonexa offers all of these marketing automations plus some additional features all in one comprehensive platform. By consolidating these top ROI-boosting tools in one place, clients can save time, money and effort when they switch over to Phonexa. Our entire system is cloud-based, meaning that there are no hardware setup and tech maintenance necessary on the client’s side. Everything will be handled by our team to make the platform migration as fast and seamless as possible. To get a closer look at all the features mentioned and more, schedule a consultation with us today.